Commercial breakdown: 2021 Verizon 200 at the Brickyard

The weather was no barrier for the racing warriors on the road course at Indianapolis Motor Speedway on Sunday. Some drivers showed no restraint through the tight turns; others reined in their wild side and avoided rough ledges. The words in bold are all synonyms for ‘curb’. If you watched the race, then you know how one curb caused a bit of chaos. You also noted there were commercials that restrained some of the broadcast as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Verizon 200 at the Brickyard

Start time to record race/commercial periods: 12:54 PM
End time to record race/commercial periods: 5:03 PM
Total minutes of complete race broadcast: 249
Minutes of race broadcast: 215
Minutes of traditional commercials: 34
Minutes of side-by-side commercials: 14

Total number of commercials: 109
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 76
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6

Companies seen the most in commercials during this broadcast: Coca-Cola (9 times); Sonic (7 times); Xfinity (6 times); Geico (5 times); Verizon (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

‘Heels’ on Starz starz.com/us/en/series/heels/60760 – 3
Golf on Golf Channel – 2
IndyCar indycar.com on NBC/NBC Sports – 1
NFL Kick-Off on NBC & Peacock – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Family Game Fight’ nbc.com/family-game-fight – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 4
Get Go getgocafe.com – 1
PNC.com/lowcashmode pnc.com/lowcashmode – 1

Total: 6

Restaurants/Food

Coca-Cola cocacola.com – 6
Sonic sonicdrivein.com – 4
Subway Subway.com – 2

Total: 12

Beer/Alcohol

Busch Light Apple busch.com – 1
Stella Artois stellaartois.com – 1

Total: 2

Car/Truck/Bike

Ram Trucks ram.com – 3
Advance Auto advanceautoparts.com – 1
Buick buick.com – 1
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com – 1
Toyota toyota.com (Bubba Wallace) – 1
WeatherTech.com weathertech.com – 1

Total: 10

Insurance/Health

USAA.com usaa.com – 3
Geico.com geico.com – 2
Progressive progressive.com – 2

Total: 7

Wireless Phone

T-Mobile t-mobile.com/ – 2
Verizon verizon.com – 1
Verizon/Frontline Verizon.com/frontline – 1

Total: 4

Home Improvement

Kioti tractors kioti.com – 2
NatureStone.com – 2

Total: 4

Financial

GoCreditOne gocreditone.com – 1

Total: 1

Education

Commonwealth Charter Academy ccaeducate.me – 2

Total: 2

Legal

ChaffinLuhana.com – 1

Total: 1

Technology

Amazon amazon.com – 2
Amazon Alexa amazon.com/alexa – 1
BetMGM sports.betmgm.com – 1
Comcast Business comcast.com/business – 1
DraftKings.com draftkings.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 7

Products/Services for the Home and Personal Use

Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 4
Blue Emu blue-emu.com – 2
Breztri breztri.com – 2
Trelegy trelegy.com – 1

Total: 9

Racing Related

Darlington Raceway darlingtonraceway.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

12:54 PM – 12:57 PM – 3      12:57 PM – 1:00 PM – 3
1:00 PM – 1:03 PM – 3      1:03 PM – 1:06 PM – 3
1:06 PM – 1:27 PM – 21      1:27 PM – 1:29 PM – 2
1:29 PM – 1:34 PM – 5      1:34 PM – 1:37 PM – 3
1:37 PM – 1:43 PM – 6      1:43 PM – 1:45 PM – 2
1:45 PM – 1:49 PM – 4      1:49 PM – 1:51 PM – 2
1:51 PM – 2:02 PM – 11      2:02 PM – 2:05 PM – 3
2:05 PM – 2:20 PM – 15      2:20 PM – 2:23 PM – 3
2:23 PM – 2:23 PM – 0      2:23 PM – 2:25 PM – 2
2:25 PM – 2:41 PM – 16      2:41 PM – 2:43 PM – 2
2:43 PM – 3:31 PM – 48      3:31 PM – 3:33 PM – 2
3:33 PM – 3:54 PM – 21      3:54 PM – 3:55 PM – 1
3:55 PM – 4:24 PM – 29      4:24 PM – 4:26 PM – 2
4:26 PM – 4:36 PM – 10      4:36 PM – 4:38 PM – 2
4:38 PM – 4:50 PM – 12      4:50 PM – 4:52 PM – 2
4:52 PM – 5:03 PM – 11      5:03 PM – checkered flag

Total race brdcst time: 215      Total comm. brdcst time: 34

Number of companies featured during broadcast: 25
(Verizon NASCAR.com/Verizon5GPortal ; Monster Energy; Big Machine Vodka bigmachinevodka.com ; SouthPointCasino.com ; Hungry Jack hungryjack.com ; Sonic; Coca-Cola; NOS drinknos.com ; Busch Beer; Ford Performance; Toyota; Geico; USAA; Carvana.com ; Credit One Bank GoCreditOne.com ; Xfinity; IndyCar on NBCSN; NFL Kick-Off on NBC & Peacock; US Amateur Golf Championship on NBCSN; WPXI; NASCAR.com/Drive ; NBC Sports on Sirius XM NASCAR radio channel 90; NASCAR app; ‘NASCAR America Motor Mouths’ on Peacock; ‘Chase’ on Peacock; ‘NASCAR America Post-Race Show’ on NBCSN; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

2:10 PM – 2:12 PM
Xfinity.com/nascar ; Advance Auto Parts; Sonic; Toyota (Kyle Busch)

2:27 PM – 2:30 PM
Xfinity.com/nascar ; Advance Auto Parts; Sonic; Toyota (Kyle Busch); T-Mobile; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Paralympics on NBC Sports

2:50 PM – 2:52 PM
Geico; Xfinity.com/nascar ; Coca-Cola; PNC Bank/LowCashMode ; Verizon.com/frontline ; 2021 Prefontaine Classic preclassic.runnerspace.com/ ; ‘Hart to Heart’ on Peacock

2:59 PM – 3:01 PM
T-Mobile; Subway; Ally Bank (Alex Bowman)

3:11 PM – 3:13 PM
Verizon/frontline ; Coca-Cola; Toyota; Sonic; Liberty Mutual; ‘Hart to Heart’ on Peacock

3:21 PM – 3:24 PM
Ford Performance; PNC Bank/LowCashMode ; Xfinity.com/nascar ; Advance Auto Parts; Geico; NFL Kick-Off on NBC & Peacock

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