Commercial breakdown: 2021 Go Bowling at the Glen

After a few weeks off, NASCAR fans enjoyed an exciting race at Watkins Glen on Sunday. Due to NBCSN’s plan to broadcast the IndyCar race immediately following the Cup race, there were worries of weather, and excessive cautions, that might cause a ‘collision’ between the two racing entities and their time on the air. The great wind that fans may have heard was the network’s giant sigh of relief, as the weather held, and the Cup race ended just in time for IndyCar. As the Cup race was shorter than others, there were also less commercials, and NBCSN used side-by-side ads a bit more than usual. For those who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Go Bowling at the Glen

Start time to record race/commercial periods: 2:50 PM
End time to record race/commercial periods: 5:12 PM
Total minutes of complete race broadcast: 142
Minutes of race broadcast: 124
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 14

Total number of commercials: 81
Total number of companies or entities advertised: 43
Total number of traditional commercials (not split-screen): 47
Total number of companies or entities advertised: 32
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 24
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast:  Xfinity (6 times); Sonic (5 times); Verizon (5 times); Golf (4 times); Coca-Cola (4 times)

Breakdown of what the commercials were, by category: 

NBC/TV Previews/Promos:

Olympics on NBC nbcolympics.com – 2
Golf on Golf Channel & Peacock – 1

Total: 3

Movies

‘Cry Macho’ crymachofilm.com/ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

PNC.com/lowcashmode pnc.com/lowcashmode – 2
CatalystConnection.org and MakingYourFuture.org – 1
Pella Window PellaPittsburgh.com – 1

Total: 4

Restaurants/Food

Sonic sonicdrivein.com – 3
Door Dash doordash.com – 2
Coca-Cola cocacola.com – 1
Dunkin Donuts dunkindonuts.com – 1
Mountain Dew mountaindew.com/ – 1
Reese’s reeses.com – 1
Subway Subway.com – 1

Total: 10

Beer/Alcohol

Busch Light Apple busch.com – 1

Total: 1

Car/Truck/Bike

Ram Trucks ram.com – 2
Advance Auto advanceautoparts.com – 1
Carvana.com carvana.com – 1
Kars4Kids.org – 1
Midas midas.com – 1
Toyota toyota.com – 1

Total: 7

Insurance/Health

USAA.com usaa.com/jointoday – 3
AARP/WiseFriend aarp.org/wisefriend – 2
Progressive progressive.com – 1

Total: 6

Wireless Phone

T-Mobile t-mobile.com/ – 3
Verizon/Frontline Verizon.com/frontline – 3

Total: 6

Technology

Amazon Prime amazon.com/prime – 2
Stamps.com/try stamps.com/try – 1
Unibet Online Casino Unibet.com – 1
Xfinity.com xfinity.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 6

Products/Services for the Home and Personal Use

Philips.com philips.com – 1

Total: 1

Racing Related

Moto America motoamerica.com – 2

Total: 2

Race brdcast times:      Comm. brdcast times:

2:50 PM – 2:51 PM – 1     2:51 PM – 2:53 PM – 2
2:53 PM – 3:06 PM – 13      3:06 PM – 3:08 PM – 2
3:08 PM – 3:17 PM – 9      3:17 PM – 3:19 PM – 2
3:19 PM – 3:30 PM – 11      3:30 PM – 3:32 PM – 2
3:32 PM – 3:33 PM – 1      3:33 PM – 3:36 PM – 3
3:36 PM – 3:40 PM – 4      3:40 PM – 3:43 PM – 3
3:43 PM – 3:44 PM – 1      3:44 PM – 3:46 PM – 2
3:46 PM – 4:04 PM – 18      4:04 PM – 4:06 PM – 2
4:06 PM – 5:12 PM – 66      5:12 PM – checkered flag

Total race brdcst time: 124      Total comm. brdcst time: 18

Number of companies featured during broadcast: 16
(GoBowling.com ; NASCAR.com/Kids500 ‘Gravity’ ; Monster Energy; Coca-Cola; Busch Beer; Ford Performance; Toyota, TRD; Ram Trucks; Midas; Carvana.com; Geico; Credit One Bank GoCreditOne.com ; Ruoff Mortgage ruoff.com ; Xfinity; Golf on NBC & Golf Channel; IndyCar on NBCSN; NASCAR app; NASCAR.com/Drive)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:55 PM – 3:58 PM
Coca-Cola; Ford; Sonic; ‘Jungle Cruise’ movies.disney.com/jungle-cruise & Applebee’s; Geico; DarlingtonRaceway.com; Golf on NBC

4:19 PM – 4:21 PM
Toyota (Bubba Wallace); Xfinity.com/nascar ; Verizon/frontline ; AARP/WiseFriend ; Upcoming Xfinity race NASCAR.com/Tickets

4:32 PM – 4:35 PM
Ally Bank (Alex Bowman); Sonic; ‘Jungle Cruise’ movies.disney.com/jungle-cruise & Applebee’s; Mountain Dew; Midas; Geico; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity NASCAR.com/Tickets; NFL on NBC & Peacock

4:40 PM – 4:43 PM
Advance Auto Parts; Verizon/frontline ; Toyota (Kyle Busch); Coca-Cola; RichmondRaceway.com ; Golf on NBC, Golf Channel & Peacock

4:49 PM – 4:52 PM
Sunoco; Midas; Xfinity.com/nascar ; Mountain Dew; T-Mobile; IndyCar on NBCSN; Olympics on NBC

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