JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– 2015 Crown Royal Presents the Jeff Kyle 400 edition

Date: 7-26-15

Racetrack: Indianapolis Motor Speedway

Pole Sitter: Carl Edwards

HEARTRACERS:

  • Kyle Busch: Kyle became the first driver to win three races in a row since 2007. He won NASCAR’s second biggest race at the Brickyard. He has won four of the last five races and will almost certainly be in the Chase.
  • Kevin Harvick: Kevin got another one/two finish this week. He looked like he might win the race until Kyle Busch got a push on a late restart.
  • Ryan Blaney: Ryan has had bad luck most of the year in the No. 21 car. He is driving part-time and he had a lot of retirements this year. He finished in the top-fifteen with a solid run.
  • Ryan Newman: Ryan started last in the field after problems during the weekend. He drove his car up into the top-fifteen in the race.
  • Clint Bowyer: Clint had contact with Jeff Gordon on lap 51 of the race but he missed getting any damage. He went on to have a good car in the race. He got one of his better finishes of the year in the top-ten.
  • Joey Logano: Joey looked like he might also win the race with a good car. He tried to get the lead on late restarts. He finished in the top-five to help his Chase contention.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Crown Royal presents the Jeff Kyle 400 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:20 PM, and stopped at the waving of the checkered flag at 6:48 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Crown Royal presents the Jeff Kyle 400

Total number of commercials: 107

Total number of companies or entities advertised: 58

Number of traditional commercials (not split-screen): 85
Total number of companies or entities advertised: 55
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 22
Total number of companies or entities advertised: 18
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 82

Total number of companies or entities advertised in brief promos or crawlers: 23 (companies: Golden Corral; Arby’s; Smithfield Foods; Eckrich; Eckrich Operation Home Front ; Coke Zero; 5 Hour Energy drink ; Chevy #SilveradoStrong ; Toyota; Geico; CarFax.com ; Sprint.com/AllIn ; @MissSprintCup ; NBCSports.com/liveextra ; Soccer on NBCSN ; ‘The Dan Patrick Show’ on NBCSN ; upcoming Indy Car race on CNBC: @NASCARonNBC #Brickyard400 ; ‘NASCAR America’ on NBCSN ; ‘NASCAR Victory Lap’ on NBCSN ; NASCAR.com/newsletter ; NASCAR.com/calendar ; upcoming Pocono Sprint Cup race; upcoming Iowa Xfinity race)

Total amount of time these brief promos take during broadcast: app. 4 min. 15 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN ‘On Board’
Golden Corral ‘Starting Grid’
Eckrich ‘In-Car Camera’
Sprint ‘In-Car Camera’
Geico ‘In-Car Camera’
Toyota ‘In-Car Camera’
Chevy ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
Mobil 1 ‘In-Car Camera’
NASCAR on NBCSN ‘Radio Communication’
NASCAR on NBCSN ‘Indianapolis Pit Stall Assignments’
NASCAR on NBCSN ‘Pit In/Pit Out’
AARP ‘Jeff Gordon – Milestones at IMS
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Track Facts’
NASCAR on NBCSN ‘Race Facts’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘The Brickyard’
NASCAR on NBCSN ‘Started/Currently’
NASCAR on NBCSN ‘Battle for:’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Team Communication’
Sprint ‘Biggest Mover’
NASCAR on NBCSNMPH Comparison’
NASCAR on NBCSN ‘Penalty Issued’
NASCAR on NBCSN ‘Kyle Busch – 3 Wins in the Last 4 Races’
NASCAR on NBCSN ‘Last Pit Stop’
NASCAR on NBCSN ‘Race Off Pit Road’
NASCAR on NBCSN ‘Tony Stewart – Avg. Finish at IMS
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSNSHR Running Order’
NASCAR on NBCSN ‘Race Control: Debris on Frontstretch’
NASCAR on NBCSNIMS Pit Road Grid’
NASCAR on NBCSN ‘Through the Field’
Toyota Camry ‘On-Track Car’
Toyota ‘Driver Update’
Sprint ‘Lead Changes: 10’
Arby’s ‘Lap Leaders’
Sprint ‘Brad Keselowski – Last Pit Stop’
NASCAR on NBCSNJGR Last 2 Races’
NASCAR on NBCSNJGR Running Order’
NASCAR on NBCSN ‘Lucky Dog’
NASCAR on NBCSNNASCAR Chase Grid’
NASCAR on NBCSN ‘Race Recap’
NASCAR on NBCSN ‘Aggressive Racing on Restarts’
NASCAR on NBCSN ‘Race Control: Coming to the Green’
NASCAR on NBCSN ‘Restart’
NASCAR on NBCSN ‘Race Control: Pits Are Closed’
NASCAR on NBCSN ‘Kevin Harvick – Last Win – Phoenix’
NASCAR on NBCSN ‘Race Control: Pits Are Open’
NASCAR on NBCSN ‘Race Control: One to Go at the Line’
NASCAR on NBCSN ‘Kyle Busch – 27 Points Behind 30th (gained 31 points today)’
NASCAR on NBCSN ‘Race Control: Debris Turn 2’
NASCAR on NBCSN ’3 or More Straight Wins in a Single Season’
NASCAR on NBCSNGWC Finish’
NASCAR on NBCSN ‘Race Control: Attempt #1 GWC Finish’
NASCAR on NBCSN ‘Flashback’
NASCAR on NBCSN ‘Team Penske Hoping to Add to Resume’
NASCAR on NBCSN ‘Final Lap’

Start time to record race/commercial periods: 3:20 PM
End time to record race/commercial periods: 6:48 PM

Total minutes of complete race broadcast: 208
Minutes of race broadcast: 167
Minutes of traditional commercials (not split-screen): 41
Minutes of ‘Side-by-Side’ commercials (split-screen): 10

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Crown Royal presents the Jeff Kyle 400 ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– 2015 5-Hour ENERGY 301 edition

Date: 7-19-15

Racetrack: New Hampshire Motor Speedway

Pole Sitter: Carl Edwards

HEARTRACERS:

  • Kyle Busch: Kyle won the race. He has won three races out of four. He will very likely be in the Chase when he hits the top 30 in points. He doesn’t have to worry too much about that injury anymore. He has more wins this season than last season in a much shorter amount of time.

  • Brad Keselowski: Brad has not won as many races this year after Penske fell off from the new rules. (So has Jeff Gordon.) He does have one win to get him into the Chase. He finishes up front a lot to help him in future races. He got a second-place finish this week.
  • Austin Dillon: Austin has gotten one of his best finishes of the year. He was in the top-ten. He is proving he has talent in all three series and may not be what Harvick said once… He may be more than a lucky rich kid fed with a silver spoon.
  • Joey Logano: Joey was in the top-five again. Penske cars are fast but they can’t close out races. He has a win and another good finish but this is a slight decline in last year’s performance. It is better to be fast and contending than not contending in the end.
  • Aric Almirola: Aric was in the top-fifteen again working on making the Chase for The King. He is solid most weeks.
  • Matt Kenseth: Matt has been much improved since Gibbs is really contending this year. He and Kyle Busch are both winners and contenders this year. Matt was struggling all of last year.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 5-Hour ENERGY 301 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:20 PM, and stopped at the waving of the checkered flag at 4:34 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 5-Hour ENERGY 301

Total number of commercials: 110

Total number of companies or entities advertised: 57

Number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 53
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 23
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 75

Total number of companies or entities advertised in brief promos or crawlers: 15 (companies: Smithfield Foods; Arby’s; 5 Hour Energy drink; Toyota; AARP; Sprint.com/AllIn ; ‘PIXELS’ movie; NBCSports.com/liveextra ; ‘The Dan Patrick Show’ on NBCSports; MissSprintCup @MissSprintCup ; NASCAR.com/Newsletter; NASCAR.com/Calendar ; NASCAR.com/RaceBuddy; upcoming Sprint Cup race on NBC; upcoming Xfinity race on NBC)

Total amount of time these brief promos take during broadcast: app. 4 min. 20 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN ‘Starting Grid’
Smithfield ‘In-Car Camera’
Quicken Loans ‘In-Car Camera’
AARP ‘In-Car Camera’
Nationwide ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
Sprint ‘In-Car Camera’
NASCAR on NBCSN ‘On Board’
PIXELS ‘Track Facts’
PIXELS ‘Race Facts’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Battle for:’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Team Communication’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Lucky Dog’
NASCAR on NBCSN ‘Restart’
AARP ‘Jeff Gordon Milestones at NHMS
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ‘Conditions’
NASCAR on NBCSN ‘Started/Currently’
Sprint ‘Kyle Busch – Pts. Behind 30th – 53’
NASCAR on NBCSN ‘Biggest Movers’
NASCAR on NBCSN ‘Penalty Issued’
NASCAR on NBCSN ‘Race Control: Debris on Frontstretch’
Smithfield ‘Ham Cam’
Toyota Camry ‘On Track’
Nationwide ‘Through the Field’
Arby’s ‘Most Laps Led’
NASCAR on NBCSNMPH Comparison’
NASCAR on NBCSN ‘Pit Road Comparison’
Sprint ‘Lead Changes’
NASCAR on NBCSN ‘Race Off Pit Road’
PIXELS ‘On the Move Since Restart’
NASCAR on NBCSN ‘Race Control: Possible Oil in Turn 2’
NASCAR on NBCSN ‘Race Control: Coming to the Green’
NASCAR on NBCSN ‘Secs. Behind Leader’
Sprint ‘Top Speed’
NASCAR on NBCSN ‘Kyle Busch – Currently 33rd in SC Points’
PIXELS ‘Non-Stop Coverage’
Subway ‘Non-Stop Coverage’
Xfinity ‘Non-Stop Coverage’
Budweiser ‘Non-Stop Coverage’
Nationwide ‘Non-Stop Coverage’
Carl’s Jr. and Hardee’s ‘Non-Stop Coverage’
Mission Impossible: Rogue Nation ‘Non-Stop Coverage’
Sunoco ‘Non-Stop Coverage’
Arby’s ‘Non-Stop Coverage’
Toyota ‘Non-Stop Coverage’
Sprint ‘Non-Stop Coverage’
KFC ‘Non-Stop Coverage’
Chevy ‘Non-Stop Coverage’
AARP ‘Non-Stop Coverage’

Start time to record race/commercial periods: 1:20 PM
End time to record race/commercial periods: 4:34 PM

Total minutes of complete race broadcast: 194
Minutes of race broadcast: 154
Minutes of traditional commercials (not split-screen): 40
Minutes of ‘Side-by-Side’ commercials (split-screen): 11

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 5-Hour ENERGY 301 ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– 2015 Quaker State 400 edition

Date: 7-11-15

Racetrack: Kentucky Speedway

Pole Sitter: Kyle Larson

HEARTRACERS:

  • Kyle Busch: Kyle got the win and is moving in on a Chase spot. He is quickly closing the gap to 30th place in points.
  • Joey Logano: Joey is proving Penske power is as good as Hendrick’s this year. He has multiple wins and poles and he finished second again.
  • Denny Hamlin: Denny had a good car in the second half of the race. Late in the race he tried to get the leaders, and he ended up finishing third.
  • Kevin Harvick: Kevin is still raking off top-tens. He got another one, and is the points leader. He has fallen, though, from a one/two finish each week.
  • Brad Keselowski: Brad was the best car in the field. He led a lot of laps. Even though he didn’t win he still finished strong.
  • Ricky Stenhouse, Jr.: Ricky got another good finish this year. He had been struggling in qualifying and races this season. He got a great finish this week, though, in the top-fifteen.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Quaker State 400 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:53 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Quaker State 400

Total number of commercials: 113

Total number of companies or entities advertised: 52

Number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 47
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 26
Total number of companies or entities advertised: 20
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 56

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Miss Sprint Cup @MissSprintCup ; Smithfield Foods; KFC; 5 Hour Energy drink; Budweiser; Toyota; Quaker State; Advance Auto Parts; AARP; Sprint.com/AllIn ; ‘Pixels’ movie; ‘Minions’ movie; NBCSports/liveextra ; Indy Car on NBCSN; NASCAR on NBCSN; NASCAR.com/RaceBuddy ; NASCAR.com/mobile ; ‘NASCAR America’ on NBCSN; ‘NASCAR Victory Lap’ on NBCSN)

Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN ‘Radio’
KFC ‘In-Car Camera’
‘Minions’ ‘In-Car Camera’
Budweiser ‘In-Car Camera’
Sprint ‘In-Car Camera’
Nationwide ‘In-Car Camera’
Toyota ‘In-Car Camera’
AARP ‘In-Car Camera’
Mobil 1 ‘Performance Factors’
KFC ‘Track Facts’
KFC ‘Race Facts’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘New Leader’
NASCAR on NBCSN ‘Race Control: Competition Caution Lap 25’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Battle for’
NASCAR on NBCSNMPH Comparison’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Race Control: Competition Caution Now Lap 30’
NASCAR on NBCSN ‘Race Control: Coming to the Green’
NASCAR on NBCSN ‘Restart’
NASCAR on NBCSN ‘Race Control: Competition Caution’
NASCAR on NBCSN ‘Kentucky Pit Road Grid’
NASCAR on NBCSN ‘Pit In/Pit Out’
NASCAR on NBCSN ‘Race Off Pit Road’
NASCAR on NBCSN ‘Currently/Restarted’
Sprint ‘Brad Keselowski – Total Wins at KY’
NASCAR on NBCSN ‘Restarted’
NASCAR on NBCSNMPH at the Line’
Toyota ‘Update’
Carl’s Jr. ‘Through the Field’
NASCAR on NBCSN ‘Team Communications’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘Brad Keselowski – Career at KY – Wins by Year’
Smithfield ‘Aerial Coverage’
Xfinity ‘Speed Chart’
NASCAR on NBCSN ‘Race Recap’
NASCAR on NBCSN ‘Commentators’
NASCAR on NBCSNRFR Running Order’
Sprint ‘Most Laps Led’
NASCAR on NBCSN ‘Currently’
NASCAR on NBCSN ‘Race Control: Debris Turn __’
Sprint ‘Cautions 8 – Race Record 10’
NASCAR on NBCSN ‘Biggest Movers Since Restart’
NBCSN ‘Toyota Camry’
NASCAR on NBCSN ‘Closing the Gap’
NASCAR on NBCSNJGR Running Order’
NASCAR on NBCSN ‘Team Penske Running Order’
NASCAR on NBCSN ‘Brad Keselowski Lap Summary’
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ‘Sprint Cup Fact’
NASCAR on NBCSN ‘Final Lap’
Mobil 1 ‘Non-Stop’
Carl’s Jr. and Hardee’s ‘Non-Stop’
Coke Zero ‘Non-Stop’
Toyota ‘Non-Stop’
GoodYear ‘Non-Stop’
Budweiser ‘Non-Stop’
Nationwide ‘Non-Stop’
Coca-Cola ‘Non-Stop’
Smithfield’s ‘Non-Stop’
Mission Impossible ‘Non-Stop’
Castrol GTX Magnatec ‘Non-Stop’
Sonic ‘Non-Stop’
AARP ‘Non-Stop’
Xfinity ‘Non-Stop’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:53 PM

Total minutes of complete race broadcast: 203
Minutes of race broadcast: 164
Minutes of traditional commercials (not split-screen): 39
Minutes of ‘Side-by-Side’ commercials (split-screen): 9

Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 2

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Quaker State 400 ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– 2015 Coke Zero 400 edition

Date: 7-5-15

Racetrack: Daytona International Speedway

Pole Sitter: Dale Earnhardt Jr.

HEARTRACERS:

  • Dale Earnhardt Jr.: Dale led most of the laps in the race and was not able to be beaten. He won the race easily.
  • Jimmie Johnson: Jimmie had the second best car all race and was the only car able to pass Dale Jr. He finished a strong second.
  • Casey Mears: Casey had electrical problems in the race and still managed a top-fifteen finish.
  • Landon Cassill: Landon took his car up to the front part of the pack and contended all night. He finished in the top-fifteen as well.
  • Kevin Harvick: Kevin continued his streak of top-five finishes in the race. He got another one improving his championship chances.
  • Ryan Newman: Ryan started 17th in the race and turned another average car into a top-ten finish. He keeps doing that this year.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Coke Zero 400 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race (that finished in the early hours of Monday).

I began recording the times at 11:18 PM, and stopped at the waving of the checkered flag at 2:41 AM (all times are EST). I did not keep records for the pre- and post-race coverage, or rain delay coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Coke Zero 400

Total number of commercials: 96

Total number of companies or entities advertised: 55

Number of traditional commercials (not split-screen): 72
Total number of companies or entities advertised: 44
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 24
Total number of companies or entities advertised: 23
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 64

Total number of companies or entities advertised in brief promos or crawlers: 13 (companies: Coke Zero; Arby’s; Smithfield Foods; Budweiser; Toyota; Nationwide; Sprint.com/allin ; ‘No Escape’ ; ‘Minions’ ; WPXI; NBCSports/liveextra ; NASCAR.com/RaceBuddy ; upcoming Kentucky NASCAR race on NBC)

Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC ‘Rain Delay Recap’
Smithfield Foods ‘Commercial Free presented by Smithfield’
NASCAR on NBC ‘Team Communication’
Smithfield ‘Starting Grid’
Smithfield ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
Mobil 1 ‘In-Car Camera’
Coke Zero ‘In-Car Camera’
Subway ‘In-Car Camera’
Sprint ‘In-Car Camera’
Coca-Cola ‘In-Car Camera’
Nationwide ‘In-Car Camera’
Mobil 1 ‘Performance Facts’
Coke Zero ‘Track Facts’
Coke Zero ‘Race Facts’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Involved in Wreck’
NASCAR on NBC ‘Restart’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Fast Lap Speed’
NASCAR on NBCHMS Running Order’
NASCAR on NBC ‘Intervals’
NASCAR on NBCMPH Comparison’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘On Board’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Race Control: Competition Caution’
NASCAR on NBC ‘Daytona Pit Road Grid’
NASCAR on NBC ‘Pit In/Pit Out’
NASCAR on NBC ‘Race Off Pit Road’
Sprint ‘Biggest Mover’
NASCAR on NBC ‘Yellow Flag’
Smithfield ‘Aerial Coverage’
Nationwide ‘Through the Field’
Xfinity ‘Speed Chart’
Subway ‘Fresh Take’
Sprint ‘Lead Changes’
NASCAR on NBC ‘Race Control: One to Go at the Line’
Toyota ‘Update’
Smithfield Foods ‘Under 43 to Go’
Sprint ‘NASCAR Non-Stop’
Coke Zero ‘NASCAR Non-Stop’
Mobil 1 ‘NASCAR Non-Stop’
US Army ‘NASCAR Non-Stop’
Coke Zero ‘Coke Zero 400 powered by Coca-Cola’
KFCNASCAR Non-Stop’
Axalta ‘Axalta Coating Systems NASCAR Non-Stop’
NBC Sports ‘NASCAR Non-Stop’
Sprint ‘Most Laps Led’
NASCAR on NBC ‘Winless Streaks Among Active Drivers’
NASCAR on NBC ‘Clint Bowyer – Position’

Start time to record race/commercial periods: 11:18 PM
End time to record race/commercial periods: 2:41 AM

Total minutes of complete race broadcast: 203
Minutes of race broadcast: 168
Minutes of traditional commercials (not split-screen): 35
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Coke Zero 400 (Rain Delayed) ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– 2015 Toyota / Save Mart 350 edition

Date: 6-28-15

Racetrack: Sonoma Raceway

Pole Sitter: AJ Allmendinger

HEARTRACERS:

  • Kyle Busch: Kyle made the perfect comeback move with a win after his injury. All he has to do now is get into the top 30 in points and he will be in the Cup Chase.
  • Kurt Busch: Kurt had the best car in the race after the troubles of AJ Allmendinger. He got beat out of the pits on the last stop causing him to not catch his brother. Even so, he finished second in the race.
  • Kevin Harvick: Kevin has slowed down a little on the one-two finishes this year. He still is the best car overall this season and is in the top-five regularly. He got a fourth-place finish and is still the points leader by a wide margin.
  • Paul Menard: Paul took his car from the mid-twenties to finish inside the top-fifteen. He improved a lot in the race and has been putting together some good finishes.
  • Clint Bowyer: Clint is one of the best drivers at Sonoma Raceway these days. He is always contending for a win in this race. He finished third with another good run.
  • Kasey Kahne: Kasey improved his finishing position massively over where he started. He had a good car in the race. He went from 26th to eighth.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Toyota / Save Mart 350 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:28 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

FS1 was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Toyota/Save Mart 350(k)

Total number of commercials: 105

Total number of companies or entities advertised: 52

Number of times FS1 utilized ‘Side-by-Side’ commercials during this broadcast: 0

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 54

Total number of companies or entities advertised in brief promos or crawlers: 24 (companies: Dale Jr. Video Series ; NASCAR.com/Salute #NASCARSalutes ; Miss Sprint Cup @MissSprintCup ; NASCAR.com and Coca-Cola #ShareACoke; Coca-Cola; Coke Zero; 5 Hour Energy drink; KFC; Budweiser; Bush’s Baked Beans; Chevy; Chevy.com/dalejr ; Ford; Ford Ecoboost; Toyota; Ram Trucks Guts/Glory; GoodYear; Nationwide; Sunoco; Geico; CarFax.com; Castrol ; Sprint.com/halfprice ; Quicken Loans; One-A-Day VitaCraves ; FIFA Women’s Cup Soccer on Fox; FoxSports1)

Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

GoodYear ‘Aerial Coverage’
NASCAR on FS1 ‘Hollywood Hotel’
NASCAR on FS1 ‘Booth’
Geico ‘Starting Grid’
NASCAR on FS1 ‘Pit Road Reports’
NASCAR on FS1 ‘NASCAR Rules Analyst’
NASCAR on FS1 ‘Road Course Car Changes’
NASCAR on FS1 ‘Sonoma Road Course – 11 Turns’
NASCAR on FS1 ‘Track Weather’
NASCAR on FS1 ‘Race Analysis’
NASCAR on FS1 ‘To the Rear’
NASCAR on FS1 ‘Driver Telemetry’
Bush’s Baked Beans ‘In-Car Camera’
Chevy ‘In-Car Camera’
NASCAR on FS1 ‘Biggest Movers’
Nationwide ‘Dale Jr. Performance Report’
Nationwide ‘Dale Earnhardt Jr. – Top 3 Finishes by Season’
NASCAR on FS1 ‘Leader Interval’
NASCAR on FS1 ‘Team Communications’
Outback Steakhouse ‘In-Car Camera’
Ford Ecoboost ‘Track Facts’
NASCAR on FS1 ‘Race Off Pit Road’
Coca-Cola ‘Racing Family Update’
NASCAR on FS1 ‘Martin Truex Jr. – 12th Year in Sprint Cup’
Ford Ecoboost ‘Track Facts’
Budweiser ‘Race Summary’
KFC ‘Race Break’
NASCAR on FS1 ‘Recap’
Toyota ‘Top Performers’
Toyota Mirai ‘Pace Car’
Nationwide ‘In-Car Camera’
NASCAR on FS1 ‘HMS Running Order’
5 Hour Energy ‘In-Car Camera’
Sprint ‘Kurt Busch – Won at MIS – 1 of 3 Drivers with 2+ Wins’
NASCAR on FS1 ‘Top 5 – Last Pit Stop’
NASCAR on FS1 ‘Mid-Race Report’
NASCAR on FS1 ‘Leaders’
NASCAR on FS1 ‘Joey Logano – Career on Road Courses’
NASCAR on FS1 ‘Justin Allgaier – 2nd Year in Sprint Cup’
Centrum ‘Race Summary’
Nationwide ‘Dale Jr. Performance Update’
Sprint ‘Most Laps Led’
Nationwide ’88 Inside Ride’
Advance Auto Parts ‘Race Off Pit Road’
Advance Auto Parts ‘NASCAR Race Day Spotlight’
NASCAR on FS1 ‘Race Trends – Last 10 Sonoma Races’
NASCAR on FS1 ‘Involved in Wreck’
NASCAR on FS1 ‘Sonoma Radio Remix’
NASCAR on FS1 ‘Pro-Vision Pit Road Technology’
NASCAR on FS1 ‘Kyle Busch – Needs Win & Top 20 Finish to Get Into Chase’
NASCAR on FS1 ‘Sonoma – 10 Different Winners in Last 10 Races’
NASCAR on FS1 ‘Kurt Busch – 43 Laps Led’
NASCAR on FS1 ‘SHR Running Order’
NASCAR on FS1 ‘Foot Cam’
NASCAR on FS1 ‘Kurt Busch – Last 10 Laps’
NASCAR on FS1 ‘Jimmie Johnson – Pit Stop Summary’
5 Hour Energy ‘Big Move of the Race’
NASCAR on FS1 ‘Jeff Gordon – Position’
NASCAR on FS1 ‘Final Lap’

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:28 PM

Total minutes of complete race broadcast: 208
Minutes of race broadcast: 161
Minutes of traditional commercials (not split-screen): 47

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Toyota/Save Mart 350(k) ...

Previous