May 4, 05:18 PM
Commercial breakdown, driver focus, and links related to the Dan Lowry 400
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 7:35 PM, and stopped at the waving of the checkered flag at 11:25 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Crown Royal Presents the Dan Lowry 400
Total number of commercials: 104
Total number of companies or entities advertised: 73
Total number of brief promos of products/services during the race broadcast: 33
Total number of companies or entities advertised in brief promos or crawlers: 30 (companies: Budweiser, DirecTV, Auto Zone, Chevy, Sprint, GoodYear, Taco Bell, NAPA, Gillette Fusion Phenom, Allstate, ‘Ask the Pros’ on Fox Built by the Home Depot, Darlington Raceway, AT&T Cellular Video, ‘Digger’ T-shirt”:http://www.foxsports.com/digger, AT&T Fantasy Racing Challenge, ‘Speed Racer’ movie, Baseball on Fox, Claritin, nascar.com/nascarday, AT&T, Home Depot, Coors Light, One Touch, Coke Zero 400 Powered by Coca-Cola Race, UPS, UPS Congratulates ‘Big Brown’, Ford Fusion 360, ‘Fox Trax on Fox’, State Farm, Lowes, Subway)
Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on Fox ‘Race Keys’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Gopher Cam’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘3D’
NASCAR on Fox ‘Biggest Movers’
Home Depot ‘In-Car’
Budweiser ‘In-Car’
AMP Energy ‘In-Car’
DirecTV ‘Race Off of Pit Road’
Claritin ‘Clear to Drive Restart’
BB&T ‘In-Car’
AT&T ‘In-Car’
Chevy ‘In-Car’
AT&T ‘Race Break’
State Farm ‘Safety Report’
Chevy ‘Drivers to Watch’
Claritin ‘In-Car’
Speed Racer ‘In-Car’
Sprint Mobile ‘Monster Moment’
Ford Drive One ‘In-Car’
Allstate ‘Good Hands Driver Award’
NAPA ‘In-Car’
Start time to record race/commercial periods: 7:35 PM
End time to record race/commercial periods: 11:25 PM
Total minutes: 230
Minutes of race broadcast: 186
Minutes of commercials: 44
Number of missed restarts: 2
Click here for last year’s commercial breakdown of this race.
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