Oct 6, 01:24 AM
Commercial breakdown, driver focus, and links related to the Amp Energy 500
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 6:28 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ABC was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker. A news and sports ticker also runs regularly at the bottom of the screen.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Amp Energy 500
Total number of commercials: 123
Total number of companies or entities advertised: 71
Total number of brief promos of products/services during the race broadcast: 25
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: AMP Energy; AMP Energy ‘Ride With Dale Earnhardt Jr./National Guard Chevy’; AFLAC; Bank of America; Chevy; GoodYear; Hanes; Home Depot; McDonald’s; NAPA; nascar.com/tickets; ‘Pride & Glory’ movie; Subway; ‘Extreme Makeover’; ‘Life on Mars’; ‘Grey’s Anatomy’; Next week’s Lowe’s race; Monday Night Football on ESPN (Vikings vs. Saints); ESPN.com/deportes; ESPN.com/safety; ESPN.com/communications)
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘In-Race Reporter’
ESPN.com ‘Mailbag In-Race Reporter Question’
Office Depot ‘On-Board’
AT&T ‘Crew Chief Challenge’
Pepsi ‘On-Board’
Chevy ‘On-Board’
Gillette Young Guns ‘Time Shavers Race-off-of-Pit-Road’
McDonald’s ‘On-Board’
Chevy ‘Cut-Away Car’
Allstate ‘Good Hands Move of the Race’
Sprint Mobile ‘Monster Moment’
McDonald’s ‘Race Rundown’
NASCAR on ESPN ‘Draft Tracker’
Ford ‘Up-to-Speed’
Subway ‘On-Board’
AT&T ‘On-Board’
Pennzoil ‘On-Board’
AMP Energy ‘On-Board’
NASCAR on ESPN ‘Ticket to the Chase’
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 6:28 PM
Total minutes: 267
Minutes of race broadcast: 212
Minutes of commercials: 55
Number of missed restarts: 0 but they were very close on two occasions
Number of ‘mystery cautions’: 1
Number of times Jerry should not have said ‘We will now race commercial-free to the green’: 1
Click here for last year’s commercial breakdown of this race.
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