For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 12:50 PM, stopped for rain delays twice; and finished recording times at the end of the last block of the race broadcast, at 5:37 PM (the race was called later, at 6:05 PM). I did not keep records for the pre- and post-race coverage, or the rain delays.
FS1 was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2015 Quicken Loans 400
Total number of commercials: 57
Total number of companies or entities advertised: 41
Number of times FS1 utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 30
Total number of companies or entities advertised in brief promos or crawlers: 23 (companies: JeffGordonFoundationChildrensFoundation.org ; KevinHarvickFoundation.org ; TheDaleJrFoundation.org ; Michigan International Speedway; KFC; Coke Zero; Coca-Cola and NASCAR #ShareASalute ; 5 Hour Energy drink; AMP Energy drink; Budweiser; Chevy; Ram Trucks – Guts/Glory; Ford; GoodYear; Castrol GTX Magnatec; Sunoco; Nationwide; Geico; Quicken Loans; Sprint.com/halfprice ; ‘Game of War’; FoxSports 1)
Total amount of time these brief promos take during broadcast: app. 3 min.
Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:
NASCAR on FS1 ‘Hollywood Hotel’
NASCAR on FS1 ‘Booth’
Geico ‘Starting Grid’
NASCAR on FS1 ‘Pit Road Reports’
NASCAR on FS1 ‘NASCAR Rules Analyst’
NASCAR on FS1 ‘Pit Stop Penalties This Season’
NASCAR on FS1 ‘Track Weather’
NASCAR on FS1 ‘Race Analysis’
NASCAR on FS1 ‘To the Rear’
Ford Mustang ‘Safety Car’
Budweiser ‘In-Car Camera’
NASCAR on FS1 ‘Driver Telemetry’
AMP Energy Passion Fruit ‘In-Car Camera’
NASCAR on FS1 ‘HMS Running Order’
NASCAR on FS1 ‘Kevin Harvick – 1 of 2 Drivers with Top 10s in 1st 14 Races’
NASCAR on FS1 ‘After __ of __ Laps’
Sunoco ‘Race Fuel’
Ford Ecoboost ‘Track Facts’
Chevy ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Quicken Loans ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
NASCAR on FS1 ‘Biggest Movers Since Restart’
NASCAR on FS1 ‘Ty Dillon – 5 Career Sprint Cup races’
NASCAR on FS1 ‘Kyle Larson – Second Year in Sprint Cup’
NASCAR on FS1 ‘Kyle Busch – Needs Win & Top 30 for Chase’
NASCAR on FS1 ‘Competition Caution’
NASCAR on FS1 ‘Team Communications’
Advance Auto Parts ‘Race Off Pit Road’
NASCAR on FS1 ‘Pit Road Comparison’
KFC ‘Race Break’
NASCAR on FS1 ‘Crank it Up’
NASCAR on FS1 ‘Kevin Harvick – 14th Straight Race Leading a Lap’
NASCAR on FS1 ‘Driver Telemetry’
NASCAR on FS1 ‘Reporting:’
NASCAR on FS1 ‘On Pit Road’
NASCAR on FS1 ‘Joey Logano 2013 MIS Summer Winner’
Sprint ‘Fastest Lap’
NASCAR on FS1 ‘Commentators’
NASCAR on FS1 ‘Pit Stop Strategy’
Start time to record race/commercial periods: 12:50 PM
Stop time for rain delay: 1:24 PM
Restarted recording: 3:25 PM
Stopped for rain delay: 3:41 PM
Restarted recording: 4:28 PM
End time to record race/commercial periods: 5:37 PM
Total minutes of complete race broadcast: 119
Minutes of race broadcast: 91
Minutes of traditional commercials (not split-screen): 28
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Click here for last year’s commercial breakdown of this race.
Read more Commercial breakdown and links related to the 2015 Quicken Loans 400 (Rain delayed) ...