May 14, 01:26 AM
Commercial breakdown and links related to the 2013 Bojangles Southern 500
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 6:45 PM PM, and stopped at the waving of the checkered flag at 10:35 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2013 Bojangles Southern 500
Total number of commercials: 132
Total number of companies or entities advertised: 72
Number of traditional commercials (not split-screen): 123
Total number of companies or entities advertised: 70
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
Total number of companies or entities advertised: 8
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of brief promos of products/services during the race broadcast: 33
Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: Subway; KFC; NOS; Budweiser; Chevy Silverado; WintheNewSilverado.com ; Ram Trucks/gutsglory ; Ford F150; STP; Geico; SunocoRewards.com ; Sprint.com/speed; AT&T/rethinkpossible; AT&T ‘Fastest Driver Sweepstakes – Text **FAST to **3278; Lowes; FedEx; Quicken Loans; “Quicken Loans ‘Bring it Home Sweepstakes’; Lowes Valspar Paint ‘Pantone Color of the Year’; Fox Fantasy Racing ‘ FoxSports1 ; NASCAR on Fox; upcoming Charlotte race on Fox)
Total amount of time these brief promos take during broadcast: app. 3 min. 50 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Geico ‘Starting Grid’
NASCAR on Fox ‘In-Car Audio’
NASCAR on Fox ‘Pit Road Report’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
Lowes ‘In-Car’
KFC ‘In-Car’
Quicken Loans ‘In-Car’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Behind Leader’
Toyota ‘Top Performers’
Budweiser ‘In-Car’
Sprint ‘In-Car’
NASCAR on Fox ‘On Pit Road’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Green Flag Pit Times’
Ford Ecoboost ‘In-Car’
AT&T ‘Race Break’
NASCAR on Fox ‘JGR Running Order’
NASCAR on Fox ‘HMS Running Order’
NASCAR on Fox ‘PR Running Order’
Sprint ‘Top Speed’
Sprint ‘Real-Time Driver Telemetry’
STP ‘Race Summary’
Aaron’s ‘Lucky Dog’
NASCAR on Fox ‘Race Off Pit Road’
Sprint ‘Most Laps Led’
Sprint ‘Real-Time Leader Board’
NASCAR on Fox ‘Crank it Up’
FoxSports1 ‘Crank it Up’
American Ethanol ‘In-Car’
FoxSports1 ‘Cam’
Lowes ‘In-Car’
NASCAR on Fox ‘Darlington Stripe Count’
NASCAR on Fox ‘Team Communications’
AT&T ‘Mid-Race Report’
NASCAR on Fox ‘Kurt Busch – Position’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
NASCAR on Fox ‘MWR Running Order’
KFC ‘Fresh Off the Wire’
KFC ‘Jeff Gordon Historical Struggle’
FoxSports1 ‘Race Summary’
NASCAR on Fox ‘Pit Stop Comparison’
Sprint ’20 to Go’
Start time to record race/commercial periods: 6:45 PM
End time to record race/commercial periods: 10:35PM
Total minutes of complete race broadcast: 230
Minutes of race broadcast: 177
Minutes of traditional commercials (not split-screen): 53
Minutes of ‘Side-by-Side’ commercials (split-screen): 5
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of sweet daughter’s trying to keep her Daddy’s eyes open during the Invocation: 1 Jimmie Johnson’s
Click here for last year’s commercial breakdown of this race.
Read more Commercial breakdown and links related to the 2013 Bojangles Southern 500 ...

