There are no sure things in racing, just ask Christopher Bell or Ryan Blaney. There are, however, sure things for a racing broadcast, notably commercials. For those who would like to know precisely how many ads there were on Sunday, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Enjoy Illinois 300
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 6:32 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 148
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 7
Total number of commercials: 121
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 67
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (8 times); Upcoming NASCAR Cup/Xfinity races (7 times); Busch Beer (7 times); Wendy’s (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 3
UFL theUFL.com – 2
Belmont Stakes on Fox foxsports.com/horse-racing/belmont-stakes and Baseball on Fox Sports foxsports.com/mlb – 2
Baseball on Fox Sports foxsports.com/mlb – 1
Fox Nation nation.fox.com – 1
‘The 1% Club’ fox.com/the-1-percent-club/ – 1
Peacock peacocktv.com – 1
‘The Quiz With Balls’ on Fox foxflash.com/shows/the-quiz-with-balls/ – 1
tubi tubitv.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
Total: 14
Movies
‘The Fall Guy’ thefallguymovie.com – 1
‘The Bikeriders’ thebikeridersfilm.ca – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
Get Go getgocafe.com – 1
Total: 3
Restaurants/Food
Wendy’s wendys.com – 5
Cracker Barrel crackerbarrel.com – 3
Dr. Pepper drpepper.com – 2
Subway Subway.com – 2
Taco Bell tacobell.com – 2
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Total: 16
Beer/Alcohol
Busch Light busch.com – 2
Coors Light coorslight.com/ – 1
Jack Daniels jackdaniels.com – 1
Keystone Light keystonelight.com – 1
Total: 5
Car/Truck/Bike
Mother’s CMX Car Care mothers.com – 3
Ram Trucks ram.com – 2
Ford ford.com – 2
GoodYear goodyear.com – 2
Toyota toyota.com – 2
Toyota.com/Racing – 2
ebay motors ebay.com – 1
Jeep jeep.com – 1
BORLA borla.com – 1
Valvoline valvoline.com – 1
Weather Tech WT.com – 1
Total: 18
Insurance/Health
Liberty Mutual libertymutual.com – 2
Allstate allstate.com – 1
FeedingAmerica.org – 1
Progressive progressive.com – 1
Total: 5
Wireless Phone
StraightTalk.com straighttalk.com – 2
ComcastBusiness.com/Mobile – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 4
Home Improvement
ACE Hardware ACEHardware.com – 2
StihlUSA.com – 1
Total: 3
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 4
Chase.com chase.com – 1
Total: 5
Education
Syracuse.edu – 1
Total: 1
Technology
Meta Quest meta.com – 3
Xfinity.com xfinity.com – 2
Amazon Prime amazon.com/prime – 1
effectv effectv.com – 1
IBM ibm.com – 1
Indeed indeed.com – 1
Public public.com – 1
Total: 10
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Just For Men justformen.com – 2
Grainger grainger.com – 1
Allegra allegra.com – 1
Bass Pro Shops BassPro.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
PODS pods.com – 1
Sotyktu sotyktu.com – 1
Swifferswiffer.com #SwifferEffect – 1
Xyzal xyzal.com – 1
Total: 14
Racing Related
NASCAR.com/Camping – 1
Lernerville Speedway lernerville.com – 1
New Hampshire Motor Speedway nhms.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:28 PM – 4 // 3:28 PM – 3:31 PM – 3
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:50 PM – 13 // 3:50 PM – 3:53 PM – 3
3:53 PM – 4:00 PM – 7 // 4:00 PM – 4:03 PM – 3
4:03 PM – 4:05 PM – 2 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:22 PM – 15 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:29 PM – 4 // 4:29 PM – 4:32 PM – 3
4:32 PM – 4:40 PM – 8 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:50 PM – 7 // 4:50 PM – 4:53 PM – 3
4:53 PM – 5:02 PM – 9 // 5:02 PM – 5:05 PM – 3
5:05 PM – 5:11 PM – 6 // 5:11 PM – 5:14 PM – 3
5:14 PM – 5:31 PM – 17 // 5:31 PM – 5:34 PM – 3
5:34 PM – 5:37 PM – 3 // 5:37 PM – 5:40 PM – 3
5:40 PM – 5:50 PM – 10 // 5:50 PM – 5:52 PM – 2
5:52 PM – 6:32 PM – 40 // 6:32 PM – checkered flag
Total race brdcst time: 148 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 21
(EnjoyIllinois.com ; AMR Safety Team amr.net ; Hunt Bros. Pizza; Chili’s; Coca-Cola; Monster Energy; Rebel Bourbon; Busch Beer; Ford Performance; Toyota; Valvoline; Geico; BORLA; ebay motors; Stihl; Credit One Bank; Xfinity; MLB on Fox; Belmont Stakes on Fox; UFL theUFL.com ; iRacing.com ; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:14 PM – 4:17 PM
NASCAR.com/Shop ; Ford Performance; Chili’s; Ark Encounter; Upcoming Cup race on Fox; NASCARChicago.com
5:22 PM – 5:24 PM
Toyota Racing; Straight Talk; KubotaOrangeDays.com ; NashvilleSuperSpeedway.com ; UFL theUFL.com ; Upcoming Xfinity Series race NASCAR.com/Xfinity
6:03 PM – 6:05 PM
DaytonaInternationalSpeedway.com ; Busch Light; PODS; ebay motors; UFL theUFL.com ; Upcoming Cup race, Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes