Commercial breakdown: 2021 FireKeepers Casino 400

There is an old saying, “Nothing is forever.” Early on in Sunday’s NASCAR race, Ryan Blaney dropped from near the front to mid-pack, but ended up winning the race anyway. Some precipitation tried to horn in on things, but it didn’t last but for a few laps. During the race, Coca-Cola informed the public they now have a ‘new’ Coke Zero Sugar. Maybe nothing stays the same forever, but, at least for the present, we can count on there being commercials during the races. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 FireKeepers Casino 400

Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:09 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 160
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 12

Total number of commercials: 98
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 69
Total number of companies or entities advertised: 38
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 18
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coke Zero Sugar (7 times); Xfinity (6 times); Sonic (6 times); Carvana (Jimmie Johnson) (5 times); Toyota (5 times); Geico (5 times); Busch Light Apple (4 times); Advance Auto Parts (4 times); Auto-Owners Insurance (Martin Truex Jr.) (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

NFL Kick-Off on NBC & Peacock – 2
Golf on NBC/NBC Sports nbcsports.com/golf – 2
IndyCar indycar.com on NBC/NBC Sports – 1
Golf on Golf Channel, NBC Sports & Peacock – 1
Xfinity.com and Paralympic Games Paralympic.org – 1
‘Heels’ on Starz starz.com/us/en/series/heels/60760 – 1

Total: 8

Local News/Sports/Points-of-Interest in Penna.

C Harper Chevy CHarperChevy.com – 1

Total: 1

Restaurants/Food

Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Sonic sonicdrivein.com – 5
Mountain Dew mountaindew.com/ – 1
Reese’s reeses.com – 1
Subway Subway.com – 1
McDonald’s – 1

Total: 14

Beer/Alcohol

Busch Light Apple busch.com – 4

Total: 4

Car/Truck/Bike

Advance Auto advanceautoparts.com – 3
Carvana.com carvana.com (Jimmie Johnson) – 2
NissanUSA.com nissanusa.com – 2
TireRack.com tirerack.com – 2
Buyatoyota.com buyatoyota.com – 2
Ram Trucks ram.com – 1
Ford ford.com – 1
ShopHonda.com shophonda.com – 1
Toyota toyota.com (Kyle Busch) – 1
WeatherTech.com weathertech.com – 1

Total: 16

Insurance/Health

Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
Geico.com geico.com – 3
USAA.com usaa.com – 3
Progressive progressive.com – 2

Total: 12

Wireless Phone

T-Mobile t-mobile.com/ – 1
Verizon/Frontline Verizon.com/frontline – 1
Xfinity Mobile/Rewards xfinitymobile.com/rewards – 1

Total: 3

Financial

Ally Bank allybank.com (Alex Bowman) – 1
GoCreditOne gocreditone.com – 1

Total: 2

Technology

Comcast/SportsTech comcast.com/sportstech – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 2

Products/Services for the Home and Personal Use

Breztri breztri.com – 2
Get Roman getroman.com/tv – 2
KinektDesign.com kinektdesign.com – 1

Total: 5

Travel

Albuquerque Balloon Festival balloonfiesta.com/ – 1

Total: 1

Racing Related

Talladega Superspeedway talladegasuperspeedway.com/ – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

3:01 PM – 3:05 PM – 4      3:05 PM – 3:07 PM – 2
3:07 PM – 3:11 PM – 4      3:11 PM – 3:13 PM – 2
3:13 PM – 3:27 PM – 14      3:27 PM – 3:30 PM – 3
3:30 PM – 3:37 PM – 7      3:37 PM – 3:39 PM – 2
3:39 PM – 3:47 PM – 8      3:47 PM – 3:50 PM – 3
3:50 PM – 4:00 PM – 10      4:00 PM – 4:03 PM – 3
4:03 PM – 4:10 PM – 7      4:10 PM – 4:12 PM – 2
4:12 PM – 4:15 PM – 3      4:15 PM – 4:17 PM – 2
4:17 PM – 4:58 PM – 41      4:58 PM – 5:00 PM – 2
5:00 PM – 5:01 PM – 1      5:01 PM – 5:04 PM – 3
5:04 PM – 5:13 PM – 9      5:13 PM – 5:16 PM – 3
5:16 PM – 5:49 PM – 33      5:49 PM – 5:50 PM – 1
5:50 PM – 6:09 PM – 19      6:09 PM – checkered flag

Total race brdcst time: 160      Total comm. brdcst time: 28

Number of companies featured during broadcast: 22
(Ruoff Mortgage ruoff.com ; AMR amr.net ; Monster Energy; Coca-Cola; Busch Beer, Busch Light Apple; Ford Performance; Toyota; Ram Trucks; Geico; Auto-Owners Insurance autoowners.com ; Carvana.com; Breztri; Credit One Bank, GoCreditOne.com ; Xfinity; NFL Kick-Off and Sunday Night Football on NBC ; ‘NASCAR America Motor Mouths’ on Peacock; ‘NASCAR America’ on NBCSN; NASCAR app; NASCAR.com/Scanner ; NASCAR.com/Drive ; NBC Sports on Sirius XM NASCAR Radio channel 90; ‘Lost Speedways’ on Peacock; Upcoming Xfinity race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:28 PM – 4:31 PM
Carvana (Jimmie Johnson); Sonic; Xfinity.com/nascar ; Just for Men Control GX shampoo; Toyota (Kyle Busch); NFL Kick-Off on NBC & Peacock

4:38 PM – 4:41 PM
Geico; Sonic; Verizon/frontline ; Coke Zero Sugar; Ford Performance; Xfinity.com and Paralympics

5:21 PM – 5:23 PM
Toyota; Mountain Dew; Kit Kat; Ally Bank (Alex Bowman); Door Dash; Golf on NBC, Golf Channel and Peacock; IndyCar

5:31 PM – 5:33 PM
Xfinity.com/nascar ; Carvana (Jimmie Johnson); Subway; Advance Auto Parts; Carvana (Jimmie Johnson)

5:40 PM – 5:42 PM
Geico; Just for Men Control GX shampoo; Verizon/frontline ; Coke Zero Sugar; Door Dash

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