Commercial breakdown: 2021 South Point 400

After Sunday’s Cup race at Las Vegas Motor Speedway, a gambling person might say that odds were great the tagline for many subsequent racing articles would be, “Hamlin Delivers a Win in the FedEx Toyota.” Speaking of other sure bets having to do with the race, everyone can count on pesky commercials during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 South Point 400

Start time to record race/commercial periods: 7:00 PM
End time to record race/commercial periods: 10:06 PM
Total minutes of complete race broadcast: 186
Minutes of race broadcast: 153
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 11

Total number of commercials: 99
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 75
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Xfinity (11 times); Geico (8 times); Sonic (6 times); Upcoming Cup race (6 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 3
Sunday Night Football on NBC/NBC Sports – 2
Hispanic Heritage Month hispanicheritagemonth.gov/ – 2
‘Ordinary Joe’ nbc.com/ordinary-joe – 2
Upcoming Cup race on NBC/NBC Sports – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
‘La Brea’ on NBC nbc.com/la-brea – 1

Total: 12

Local News/Sports/Points-of-Interest in Penna.

C Harper Chevy East CHarperChevyEast.com – 2
BetRivers.com – 1

Total: 3

Restaurants/Food

Coke Zero Sugar us.coca-cola.com/zero-sugar – 7
Sonic sonicdrivein.com – 5
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Reese’s reeses.com – 1

Total: 15

Beer/Alcohol

Bud Light budlight.com – 1

Total: 1

Car/Truck/Bike

Advance Auto advanceautoparts.com – 2
Carvana.com carvana.com – 2
Ram Trucks ram.com – 2
Ford ford.com – 1
GoodYear goodyear.com – 1
Toyota Tundra toyota.com/AllNewTundra – 1
WeatherTech.com weathertech.com – 1

Total: 10

Insurance/Health

Geico.com geico.com – 4
USAA.com usaa.com/jointoday – 2
Progressive progressive.com – 1

Total: 7

Wireless Phone

T-Mobile t-mobile.com/ – 3
Xfinity Mobile/Rewards xfinitymobile.com/rewards – 3
T-Mobile/Unconventional t-mobile.com/unconventional – 1
Verizon/Frontline Verizon.com/frontline – 1

Total: 8

Financial

Ally Bank allybank.com (Alex Bowman) – 1
GoCreditOne gocreditone.com – 1
Guaranteed Rate rate.com (Ryan Newman) – 1
Huntington Bank/earlypay huntington.com/earlypay – 1

Total: 4

Technology

Amazon amazon.com – 2
Fan Duel fanduel.com – 2
DraftKings.com draftkings.com – 1
GolfNow.com – 1
Whoop whoop.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 8

Products/Services for the Home and Personal Use

Breztri breztri.com – 1
Get Roman getroman.com/tv – 1
Humira humira.com – 1
Rinvoq rinvoq.com – 1
Xyzal xyzal.com – 1

Total: 5

Travel

PriceLine priceline.com – 1
Royal Caribbean royalcaribbean.com – 1

Total: 2

Race brdcast times:      Comm. brdcast times:

7:00 PM – 7:03 PM – 3      7:03 PM – 7:05 PM – 2
7:05 PM – 7:09 PM – 4      7:09 PM – 7:11 PM – 2
7:11 PM – 7:26 PM – 15      7:26 PM – 7:29 PM – 3
7:29 PM – 7:36 PM – 7      7:36 PM – 7:38 PM – 2
7:38 PM – 7:46 PM – 8      7:46 PM – 7:48 PM – 2
7:48 PM – 7:54 PM – 6      7:54 PM – 7:57 PM – 3
7:57 PM – 8:07 PM – 10      8:07 PM – 8:10 PM – 3
8:10 PM – 8:12 PM – 2      8:12 PM – 8:14 PM – 2
8:14 PM – 8:22 PM – 8      8:22 PM – 8:25 PM – 3
8:25 PM – 8:37 PM – 12      8:37 PM – 8:39 PM – 2
8:39 PM –8:47 PM – 8      8:47 PM – 8:48 PM – 1
8:48 PM – 8:54 PM – 6      8:54 PM – 8:56 PM – 2
8:56 PM – 9:04 PM – 8      9:04 PM – 9:06 PM – 2
9:06 PM – 9:08 PM – 2      9:08 PM – 9:10 PM – 2
9:10 PM – 9:41 PM – 31      9:41 PM – 9:43 PM – 2
9:43 PM – 10:06 PM – 23      10:06 PM – checkered flag

Total race brdcst time: 153      Total comm. brdcst time: 33

Number of companies featured during broadcast: 21
(SouthPointCasino.com ; Monster Energy; Ruoff Mortgage ruoff.com ; @NASCARNation ; eNASCAR iRacing ; AMR American Medical Response; Sonic; Door Dash; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota; Geico; Credit One Bank, GoCreditOne.com ; Xfinity; ‘La Brea’ on NBC; College Football on NBC & Peacock; Sunday Night Football on NBC; IndyCar; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR.com/Scanner ; ‘NASCAR America Post-Race Show’ on NBCSN; Upcoming Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:02 PM – 8:04 PM
Carvana; Allstate; Xfinity.com/nascar ; NASCAR.com/Shop ; Premier League on NBC Sports

8:40 PM – 8:41 PM
Toyota (Kyle Busch)

9:18 PM – 9:21 PM
Verizon/frontlline ; Ram Trucks; Xfinity/nascar ; Mountain Dew; Sonic; ‘Ordinary Joe’ on NBC & Peacock

9:26 PM – 9:29 PM
Toyota; Mountain Dew; Kit Kat; Carvana (Jimmie Johnson); USAA/JoinToday ; Upcoming Cup race

9:49 PM – 9:51 PM
Verizon/frontline ; Subway; Allstate; Xfinity/nascar ; Subway (Kevin Harvick); Premier League on NBCSN

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