On Sunday, it only took 19 minutes following the call to start the engines for the race to be called for rain. On Monday, the race had to be called some 70 laps short for rain. Another way to look at it is it took two days for Bubba Wallace to win his first Cup race. It’s all in how you look at it. Commercials, for instance, can be looked at as annoying interruptions; or, a way to see a race on your TV without having to drive to a race track to see it. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 YellaWood 500
Sunday Start time to record race/commercial periods: 3:37 PM
End time to record race/commercial periods: 3:56 PM
Monday Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:57 PM
Total minutes of complete race broadcast: 196
Minutes of race broadcast: 158
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 6
Total number of commercials: 96
Total number of companies or entities advertised: 44
Total number of traditional commercials (not split-screen): 83
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 13
Total number of companies or entities advertised: 14
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 2
Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Sonic (5 times); YellaWood (5 times); Geico (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
MSNBC msnbc.com – 3
Golf on Golf Channel – 3
Hispanic Heritage Month hispanicheritagemonth.gov/ – 2
NBCSportsEdge.com/learn – 2
Upcoming Cup race on NBC/NBC Sports – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 1
NFL Network nfl.com/network – 1
‘La Brea’ on NBC nbc.com/la-brea – 1
Total: 15
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 2
Arnold Furniture arnoldfurnitureinc.com – 1
Total: 3
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 6
Sonic sonicdrivein.com – 4
Door Dash doordash.com – 3
Mountain Dew mountaindew.com/ – 2
Pringles pringles.com – 2
Reese’s reeses.com – 2
Total: 19
Beer/Alcohol
Busch busch.com – 1
Total: 1
Car/Truck/Bike
WeatherTech.com weathertech.com – 3
Meineke meineke.com – 2
Old Dominion Freight Lines odfl.com/Home/ – 2
Ram Trucks ram.com – 1
Ford ford.com – 1
Toyota toyota.com – 1
Total: 10
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com – 2
AAA aaa.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 8
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 1
Total: 1
Home Improvement
YellaWood/FindUs yellawood.com/findus – 5
Total: 5
Financial
CreditKarma.com creditkarma.com – 1
GoCreditOne gocreditone.com – 1
Total: 2
Technology
Whoop whoop.com – 3
Xfinity/NASCAR xfinity.com/nascar – 2
Fan Duel fanduel.com – 1
Total: 6
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 3
Breztri breztri.com – 3
Rybelsus.com – 1
Trelegy trelegy.com – 1
Total: 8
Racing Related
IMSA imsa.com – 2
Lernerville Speedway lernerville.com – 1
Phoenix Raceway phoenixraceway.com – 1
Texas Motor Speedway texasmotorspeedway.com – 1
Total: 5
Race brdcast times: Comm. brdcast times:
Sunday, October 3
3:37 PM – 3:38 PM – 1 3:38 PM – 3:40 PM – 2
3:40 PM – 3:56 PM – 16 3:56 PM – Rain Delay
Monday, October 4
1:00 PM – 1:12 PM – 12 1:12 PM – 1:15 PM – 3
1:15 PM – 1:21 PM – 6 1:21 PM – 1:23 PM – 2
1:23 PM – 1:31 PM – 8 1:31 PM – 1:33 PM – 2
1:33 PM – 1:41 PM – 8 1:41 PM – 1:44 PM – 3
1:44 PM – 1:50 PM – 6 1:50 PM – 1:53 PM – 3
1:53 PM – 1:59 PM – 6 1:59 PM – 2:01 PM – 2
2:01 PM – 2:07 PM – 6 2:07 PM – 2:08 PM – 1
2:08 PM – 2:09 PM – 1 2:09 PM – 2:12 PM – 3
2:12 PM – 2:19 PM – 7 2:19 PM – 2:22 PM – 3
2:22 PM – 2:23 PM – 1 2:23 PM – 2:26 PM – 3
2:26 PM – 2:35 PM – 9 2:35 PM – 2:38 PM – 3
2:38 PM – 2:44 PM – 6 2:44 PM – 2:47 PM – 3
2:47 PM – 2:52 PM – 5 2:52 PM – 2:54 PM – 2
2:54 PM – 3:25 PM – 31 3:25 PM – 3:28 PM – 3
3:28 PM – 3:57 PM – 29 3:57 PM – Rain Delay
Total race brdcst time: 158 Total comm. brdcst time: 38
Number of companies featured during broadcast: 24
(YellaWood.com ; Monster Energy; Door Dash; Coca-Cola, Coke Zero Sugar; Mountain Dew DewOutdoors.com ; SunnyD sunnyd.com ; ASHOC ashoc.com ; Busch Beer, @BuschBeer #Hunt4Busch ; Ford Performance; Toyota; Ram Trucks; Geico; Whoop.com ; Ruoff Mortgage ruoff.com ; Ally Bank; Credit One Bank, GoCreditOne.com ; Breztri.com ; USAA.com ; Xfinity; Verizon, AMR amr.net ; ‘La Brea’ on NBC; eNASCAR IRacing.com ; IMSA on NBCSN; NASCAR app; @NASCARNation ; NASCAR.com/Daytona500 code: DRAFT)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:09 PM – 3:12 PM
USAA; Mountain Dew; Capital One; Sonic; Xfinity/nascar ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Sunday Night Football on NBC & Peacock
3:36 PM – 3:39 PM
Sunoco; Capital One; Verizon/frontline ; Toyota (Bubba Wallace); Sunday Night Football on NBC & Peacock; Upcoming Cup race