Commercial breakdown: 2021 Bass Pro Shops NRA Night Race

A warm and stormy front went through Bristol on Saturday evening, and it didn’t even rain. Coincidentally, there was quite a frosty chill radiating between Kevin Harvick and Chase Elliott, but no snow fell. Once the two of them disappeared in that hauler, most race fans guessed it wasn’t to share a Subway sandwich. Subway shared their ads during the race broadcast, as did other great sponsors. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Bass Pro Shops NRA Night Race

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:59 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 176
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 11

Total number of commercials: 113
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 84
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 19
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola (7 times); T-Mobile (6 times); Xfinity (6 times); Upcoming Cup race (5 times); Sunday Night Football (5 times); Carvana (5 times); Geico (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports – 3
Sunday Night Football on NBC/NBC Sports – 3
‘La Brea’ on NBC nbc.com/la-brea – 2
‘Ordinary Joe’ nbc.com/ordinary-joe – 1

Total: 9

Local News/Sports/Points-of-Interest in Penna.

Frank Aiello irwinminidentalimplants.com – 1

Total: 1

Restaurants/Food

Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Sonic sonicdrivein.com – 4
Reese’s reeses.com – 3
KFC kfc.com/ – 2
McDonald’s mcdonalds.com – 2
Applebees applebees.com – 1

Total: 17

Beer/Alcohol

Bud Light budlight.com – 1
Busch Light Apple busch.com – 1
Stella Artois stellaartois.com – 1

Total: 3

Car/Truck/Bike

Advance Auto advanceautoparts.com – 2
Toyota toyota.com – 2
Carvana.com carvana.com (Jimmie Johnson) – 2
Carvana.com carvana.com – 1
Cadillac cadillac.com – 1
Chevy chevy.com – 1
Ram Trucks ram.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
ShopHonda.com shophonda.com – 1
Safe Lite safelite.com – 1
Sunoco sunocoinc.com – 1

Total: 15

Insurance/Health

USAA.com usaa.com/jointoday – 3
Geico.com geico.com – 2
Progressive progressive.com – 2
Allstate allstate.com – 1
LearnAboutPD.com learnaboutpd.com – 1

Total: 9

Wireless Phone

T-Mobile t-mobile.com/ – 5
Cricket Wireless cricketwireless.com – 3
T-Mobile/Unconventional t-mobile.com/unconventional – 1
Xfinity Mobile xfinitymobile.com – 1

Total: 10

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Financial

GoCreditOne gocreditone.com – 1

Total: 1

Technology

Amazon amazon.com – 2
BetMGM sports.betmgm.com – 2
Epson Epson.com – 2
GoBowling.com – 2
Xfinity.com/Rewards – 2
Fan Duel fanduel.com – 1
Dell.com/smallbiz dell.com/smallbiz – 1

Total: 12

Products/Services for the Home and Personal Use

Flonase flonase.com – 1
Lancome lancome-usa.com – 1
Rybelsus.com – 1
Sharpie sharpie.com – 1

Total: 4

Racing Related

WoO worldofoutlaws.com at Lernerville Speedway lernerville.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

7:30 PM – 7:33 PM – 3      7:33 PM – 7:35 PM – 2
7:35 PM – 7:39 PM – 4      7:39 PM – 7:41 PM – 2
7:41 PM – 7:54 PM – 13      7:54 PM – 7:56 PM – 2
7:56 PM – 8:02 PM – 6      8:02 PM – 8:04 PM – 2
8:04 PM – 8:11 PM – 7      8:11 PM – 8:13 PM – 2
8:13 PM – 8:27 PM – 14      8:27 PM – 8:28 PM – 1
8:28 PM – 8:31 PM – 3      8:31 PM – 8:33 PM – 2
8:33 PM – 8:41 PM – 8      8:41 PM – 8:43 PM – 2
8:43 PM – 8:48 PM – 5      8:48 PM – 8:50 PM – 2
8:50 PM – 8:53 PM – 3      8:53 PM – 8:55 PM – 2
8:55 PM – 9:02 PM – 7      9:02 PM – 9:04 PM – 2
9:04 PM – 9:10 PM – 6      9:10 PM – 9:12 PM – 2
9:12 PM – 9:13 PM – 1      9:13 PM – 9:15 PM – 2
9:15 PM – 9:19 PM – 4      9:19 PM – 9:20 PM – 1
9:20 PM – 9:23 PM – 3      9:23 PM – 9:24 PM – 1
9:24 PM – 9:33 PM – 9      9:33 PM – 9:35 PM – 2
9:35 PM – 10:11 PM – 36      10:11 PM – 10:13 PM – 2
10:13 PM – 10:21 PM – 8      10:21 PM – 10:22 PM – 1
10:22 PM – 10:23 PM – 1      10:23 PM – 10:24 PM – 1
10:24 PM – 10:59 PM – 35      10:59 PM – checkered flag

Total race brdcst time: 176      Total comm. brdcst time: 33

Number of companies featured during broadcast: 19
(SherryStrong.org , Catwalk for a Cause youtube.com/watch?v=T1etvV2-GsQ ; Monster Energy; Ruoff Mortgage ruoff.com ; SouthPointCasino.com ; NASCAR.com/FordPlayoffsPromo ; Applebee’s; Subway; Sonic; KFC; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota, Live to be Different Foundation l2bd.com/ ; Geico; Carvana; Credit One Bank, GoCreditOne.com ; Xfinity; Golf on NBC, Golf Channel & Peacock ; Sunday Night Football on NBC; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR.com/Drive ; NASCAR.com/Scanner ; ‘NASCAR America Motor Mouths’ on Peacock)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:19 PM – 8:21 PM
Geico; Xfinity.com/nascar ; Ally Bank (Alex Bowman); Upcoming Cup race; Golf on NBC, Golf Channel & Peacock; Sunday Night Football on NBC & Peacock

9:47 PM – 9:49 PM
Geico; Sonic; Coke Zero Sugar; Carvana (Jimmie Johnson); TalladegaSuperSpeedway.com ; Upcoming Cup race; IndyCar on NBC & Peacock

9:56 PM – 9:58 PM
Toyota (Kyle Busch); Geico; Xfinity.com/nascar ; Advance Auto Parts; Sunday Night Football on NBC & Peacock

10:06 PM – 10:09 PM
Verizon/FrontLine ; Progressive; Kit Kat; Subway (Kevin Harvick); Ally Bank (Alex Bowman); IndyCar on NBC & Peacock

10:39 PM – 10:41 PM
Door Dash; Coke Zero Sugar; Subway (Kevin Harvick); Xfinity.com/nascar ; Carvana (Jimmie Johnson)

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