Commercial breakdown: 2021 Cook Out Southern 500

On Sunday evening, the Cup race ran at the historic Darlington Raceway. For over four hours, fans were treated to a little bit of everything, including great racing, angry drivers, happy drivers, and the joy of seeing some old friends visiting the broadcast booth. There were commercials, of course. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Cook Out Southern 500

Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 10:27 PM
Total minutes of complete race broadcast: 267
Minutes of race broadcast: 223
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 10

Total number of commercials: 142
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 35
Total number of companies or entities advertised: 20
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola, Coke Zero Sugar (9 times); Xfinity (9 times); Golf on NBC Sports (6 times); Upcoming Cup race (5 times); PNC Bank (5 times); USAA (5 times); T-Mobile (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Golf on Golf Channel, NBC Sports & Peacock – 5
Upcoming Cup race on NBC/NBC Sports – 3
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico, NASCAR.com/tickets – 1
NFL Kick-Off on NBC & Peacock – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

PNC.com/lowcashmode pnc.com/lowcashmode – 4
BetRivers.com – 1
C Harper CHarper.com – 1

Total: 6

Restaurants/Food

Sonic sonicdrivein.com – 4
Applebees applebees.com – 4
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
DiGiorno’s Pizza digiorno.com/ – 4
IHOP ihop.com – 2
KFC kfc.com/ – 2
McDonald’s mcdonalds.com – 2
Mountain Dew mountaindew.com/ – 2
Door Dash doordash.com – 1

Total: 25

Beer/Alcohol

Jack Daniels jackdaniels.com – 3
Busch Light Apple busch.com – 1
Michelob Ultra michelobultra.com – 1

Total: 5

Car/Truck/Bike

Ram Trucks ram.com – 3
Ford ford.com – 2
GoodYear goodyear.com – 2
Carvana.com carvana.com (Jimmie Johnson) – 2
NissanUSA.com nissanusa.com – 2
Advance Auto advanceautoparts.com – 2
Cadillac cadillac.com – 2
Carvana.com carvana.com – 1
ShopHonda.com shophonda.com – 1
NTB.com ntb.com – 1
WeatherTech.com weathertech.com – 1

Total: 19

Insurance/Health

USAA.com usaa.com – 5
Geico.com geico.com – 3
Allstate allstate.com – 2
Liberty Mutual libertymutual.com – 1
NHTSA nhtsa.org – 1
Progressive progressive.com – 1

Total: 13

Wireless Phone

T-Mobile t-mobile.com/ – 4
Xfinity Mobile xfinitymobile.com – 1

Total: 5

Home Improvement

Kioti tractors kioti.com – 2
ACE Hardware ACEHardware.com – 1

Total: 3

Legal

Berger and Green bergerandgreen.com – 2

Total: 2

Technology

Xfinity/NASCAR xfinity.com/nascar – 7
Amazon amazon.com – 2
Fan Duel fanduel.com – 2
Alienware dell.com/en-us/gaming/Alienware – 1
Whoop whoop.com – 1

Total: 13

Products/Services for the Home and Personal Use

Breztri breztri.com – 2
FabFitFun fabfitfun.com – 1
Humira humira.com – 1
Natures Bounty naturesbounty.com – 1

Total: 5

Racing Related

ISMA Supers ismasupers.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

6:00 PM – 6:04 PM – 4      6:04 PM – 6:06 PM – 2
6:06 PM – 6:10 PM – 4      6:10 PM – 6:12 PM – 2
6:12 PM – 6:26 PM – 14      6:26 PM – 6:29 PM – 3
6:29 PM – 6:30 PM – 1      6:30 PM – 6:32 PM – 2
6:32 PM – 6:38 PM – 6      6:38 PM – 6:41 PM – 3
6:41 PM – 6:43 PM – 2      6:43 PM – 6:46 PM – 3
6:46 PM – 6:58 PM – 12      6:58 PM – 7:01 PM – 3
7:01 PM – 7:12 PM – 11      7:12 PM – 7:14 PM – 2
7:14 PM – 7:24 PM – 10      7:24 PM – 7:26 PM – 2
7:26 PM – 7:37 PM – 11      7:37 PM – 7:39 PM – 2
7:39 PM – 7:41 PM – 2      7:41 PM – 7:44 PM – 3
7:44 PM – 7:50 PM – 6      7:50 PM – 7:53 PM – 3
7:53 PM – 8:03 PM – 10      8:03 PM – 8:05 PM – 2
8:05 PM – 8:16 PM – 11      8:16 PM – 8:18 PM – 2
8:18 PM – 8:28 PM – 10      8:28 PM – 8:30 PM – 2
8:30 PM – 8:41 PM – 11      8:41 PM – 8:43 PM – 2
8:43 PM – 8:58 PM – 15      8:58 PM – 9:01 PM – 3
9:01 PM – 9:03 PM – 2      9:03 PM – 9:05 PM – 2
9:05 PM – 9:46 PM – 41      9:46 PM – 9:47 PM – 1
9:47 PM – 10:27 PM – 40      10:27 PM – checkered flag

Total race brdcst time: 223      Total comm. brdcst time: 44

Number of companies featured during broadcast: 25
(Cook Out cookout.com ; T-Mobile; Monster Energy; NASCAR.com/Daytona500 code TOUGH ; KFC; Coca-Cola, Coke Zero Sugar ; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; Liberty Mutual; SouthPointCasino.com ; Credit One Bank, GoCreditOne.com ; Ruoff Mortgage ruoff.com ; PNC Bank; Whoop; Xfinity; NFL Kick-Off on NBC & Peacock; Sunday PM Football on NBC; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR app; NASCAR.com/Drive ; NASCAR.com/Scanner ; ‘Lost Speedways’ on Peacock; ‘NASCAR America Motor Mouths’ on Peacock; ‘Countdown to Green’ on NBCSN; ‘NASCAR America Post-Race Show’ on NBCSN; Upcoming Xfinity race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:50 PM – 8:52 PM
Toyota (Kyle Busch); Coke Zero Sugar; Verizon/FrontLine ; Just for Men Control GX shampoo ; Ally Bank (Alex Bowman); NFL Kick-Off on NBC & Peacock

9:17 PM – 9:19 PM
Verizon/FrontLine; Tempur-Pedic; Toyota; Coke Zero Sugar; USAA; Upcoming Cup race on NBCSN; College Football on NBC & Peacock

9:28 PM – 9:31 PM
T-Mobile; Coke Zero Sugar; Geico; PNC Bank/LowCashMode ; Advance Auto Parts; College Football on NBC & Peacock; NFL Kick-Off on NBC & Peacock

9:38 PM – 9:40 PM
Ally Bank (Alex Bowman); Mountain Dew; SafeLite; Sonic; Progressive; IndyCar; Golf on NBC, Golf Channel & Peacock

9:54 PM – 9:57 PM
Verizon/FrontLine; Coke Zero Sugar; Sunoco; Just for Men Control GX shampoo; Toyota (Kyle Busch); NFL Kick-Off on NBC & Peacock

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