Commercial breakdown: 2021 Federated Auto Parts 400 Salute to First Responders

Sunday marked the 20th anniversary of 9/11, one of America’s darkest days. Television and internet resonated with ‘We Will Not Forget’ in a myriad of ways. However, for many folks, a part of them wanted to try to forget, or to at least get away from the horrible images of planes and fires and crying people for just a while. NASCAR fans indulged in watching a race at Richmond, and managed to be happy for Martin Truex Jr., the winner. There were also, of course, commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Federated Auto Parts 400 Salute to First Responders

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:54 PM
Total minutes of complete race broadcast: 204
Minutes of race broadcast: 170
Minutes of traditional commercials: 34
Minutes of side-by-side commercials: 12

Total number of commercials: 110
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 77
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 18
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola (8 times); Sonic (6 times); Xfinity (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Golf on Golf Channel, NBC Sports & Peacock – 3
Upcoming Cup race on NBC/NBC Sports – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘La Brea’ on NBC nbc.com/la-brea – 2
‘Memory Box Echoes of 911’ nbc.com/memory-box-echoes-of-911 – 1

Total: 10

Movies

‘Cop Shop’ copshopmovie.com – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

BetRivers.com – 2
C Harper Chevy East CHarperChevyEast.com – 2

Total: 4

Restaurants/Food

Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Sonic sonicdrivein.com – 4
KFC kfc.com/ – 1

Total: 10

Beer/Alcohol

Bud Light budlight.com – 1
Michelob Ultra michelobultra.com – 1
Stella Artois stellaartois.com – 1

Total: 3

Car/Truck/Bike

Advance Auto advanceautoparts.com – 2
Ford ford.com – 2
Cadillac cadillac.com – 1
Carvana.com carvana.com (Jimmie Johnson) – 1
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
TireRack.com tirerack.com – 1
Toyota toyota.com (Bubba Wallace) – 1
Toyota Toyota.com (Kyle Busch) – 1

Total: 11

Insurance/Health

Progressive progressive.com – 3
AARP aarp.org – 1
Geico.com geico.com – 1
KeepitSecure.net – 1
USAA.com usaa.com – 1

Total: 7

Wireless Phone

T-Mobile t-mobile.com/ – 4
Verizon/Frontline Verizon.com/frontline – 2
Xfinity Mobile xfinitymobile.com – 2
Cricket Wireless cricketwireless.com – 1

Total: 9

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Legal

Berger and Green bergerandgreen.com – 1

Total: 1

Technology

Amazon Prime amazon.com/prime – 2
DraftKings.com draftkings.com – 1
Fan Duel fanduel.com – 1
Whoop whoop.com – 1
Xfinity.com/Rewards – 1

Total: 6

Products/Services for the Home and Personal Use

Aspercreme aspercreme.com – 2
Get Roman getroman.com/tv – 2
Vazalore vazalore.com – 2
Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 2
Purple.com purple.com/tv – 1
Breztri breztri.com – 1

Total: 10

Racing Related

NASCAR.com/Shop nascar.com/shop – 1
ISMA Supers ismasupers.com at Jennerstown Speedway jennerstown.org – 1
WoO worldofoutlaws.com at Lernerville Speedway lernerville.com – 1

Total: 3

Race brdcast times:      Comm. brdcast times:

7:30 PM – 7:35 PM – 5      7:35 PM – 7:37 PM – 2
7:37 PM – 7:41 PM – 4      7:41 PM – 7:43 PM – 2
7:43 PM – 7:57 PM – 14      7:57 PM – 7:59 PM – 2
7:59 PM – 8:05 PM – 6      8:05 PM – 8:07 PM – 2
8:07 PM – 8:12 PM – 5      8:12 PM – 8:14 PM – 2
8:14 PM – 8:22 PM – 8      8:22 PM – 8:24 PM – 2
8:24 PM – 8:30 PM – 6      8:30 PM – 8:33 PM – 3
8:33 PM – 8:35 PM – 2      8:35 PM – 8:36 PM – 1
8:36 PM – 8:43 PM – 7      8:43 PM – 8:45 PM – 2
8:45 PM – 8:52 PM – 7      8:52 PM – 8:55 PM – 3
8:55 PM – 9:02 PM – 7      9:02 PM – 9:04 PM – 2
9:04 PM – 9:10 PM – 6      9:10 PM – 9:12 PM – 2
9:12 PM – 9:21 PM – 9      9:21 PM – 9:23 PM – 2
9:23 PM – 9:39 PM – 16      9:39 PM – 9:41 PM – 2
9:41 PM – 9:43 PM – 2      9:43 PM – 9:46 PM – 3
9:46 PM – 9:51 PM – 5      9:51 PM – 9:53 PM – 2
9:53 PM – 10:54 PM – 61      10:54 PM – checkered flag

Total race brdcst time: 170      Total comm. brdcst time:  34

Number of companies featured during broadcast: 20
(SouthPointCasino.com ; NASCAR.com/FordPlayoffsPromo ; Monster Energy; Door Dash; Sonic; Hunt Bros. Pizza; Applebee’s; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Ram Trucks; Geico; Advance Auto Parts; Credit One Bank, GoCreditOne.com ; Ruoff Mortgage; PointsBet Sports Book nj.pointsbet.com/ ; Xfinity; Sunday Night Football, ‘Football Night in America’ on NBC Sports ; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR app ; ‘NASCAR America Post-Race Show’ on NBCSN; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:31 PM – 9:34 PM
Ally Bank (Alex Bowman); Coke Zero Sugar; Just for Men Control GX shampoo; Xfinity.com/nascar ; AARP; Sonic; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets

10:00 PM – 10:02 PM
Xfinity.com/nascar ; USAA/jointoday ; Door Dash; Ally Bank (Alex Bowman); South Point Casino, South Point Racing Weekend

10:09 PM – 10:11 PM
Door Dash; USAA; Subway; Subway; Cricket; Coke Zero Sugar

10:17 PM – 10:20 PM
Ally Bank (Alex Bowman); Mountain Dew; Sonic; Xfinity.com/nascar ; Carvana (Jimmie Johnson); Upcoming Cup race

10:27 PM – 10:29 PM
USAA/JoinToday; Mountain Dew; Just for Men Control GX shampoo; Subway; AARP; Cricket; Nightly News w/Lester Holt; Sunday Night Football on NBC & Peacock

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