Complaining about commercials is about as common as complaining about the weather. On Saturday night, despite terrible weather forming in the Gulf, the Daytona area of Florida was spared from rain of any kind. And complaints about the commercials went by the wayside, as most fans were grateful for the breaks from all of the mayhem on the track. For those who would still like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Coke Zero Sugar 400
Start time to record race/commercial periods: 7:23 PM
End time to record race/commercial periods: 10:54 PM
Total minutes of complete race broadcast: 211
Minutes of race broadcast: 173
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 13
Total number of commercials: 115
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 84
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coke Zero Sugar (8 times); WPXI (5 times); Sonic (5 times); Subway (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
‘La Brea’ on NBC nbc.com/la-brea – 2
NFL Kick-Off on NBC & Peacock – 2
IndyCar indycar.com on NBC/NBC Sports – 1
NFL nfl.com/ – 1
Golf on NBC/NBC Sports nbcsports.com/golf – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 8
Movies
‘Cry Macho’ crymachofilm.com/ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
PA Lottery palottery.state.pa.us/ – 2
Quaker State Construction quakerstateconstruction.com – 2
PNC.com/lowcashmode pnc.com/lowcashmode – 1
Total: 10
Restaurants/Food
Sonic sonicdrivein.com – 5
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Mountain Dew mountaindew.com/ – 2
Door Dash doordash.com – 1
Subway Subway.com and Bob’s Discount Furniture mybobs.com – 1
Total: 13
Beer/Alcohol
Busch Light Apple busch.com – 1
Mike’s Hard Lemonade mikeshardlemonade.com/ – 1
Total: 2
Car/Truck/Bike
Ram Trucks ram.com – 3
Advance Auto advanceautoparts.com – 1
Toyota toyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 6
Insurance/Health
Geico.com geico.com – 5
Liberty Mutual libertymutual.com – 3
USAA.com usaa.com – 3
Progressive progressive.com – 1
Total: 12
Wireless Phone
T-Mobile t-mobile.com/ – 4
Cricket Wireless cricketwireless.com – 2
Verizon/Frontline Verizon.com/frontline – 1
Total: 7
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Citizens.com/ding citizens.com/ding – 1
GoCreditOne gocreditone.com – 1
Huntington Bank/earlypay huntington.com/earlypay – 1
Huntington Bank/standbycash huntington.com/standbycash – 1
Total: 5
Education
Commonwealth Charter Academy ccaeducate.me – 4
Total: 4
Technology
Whoop whoop.com – 2
Amazon Prime amazon.com/prime – 1
Fan Duel fanduel.com – 1
GoBowling.com – 1
Yahoo Fantasy Sports sports.yahoo.com/fantasy – 1
Total: 6
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 3
Breztri breztri.com – 2
Vazalore vazalore.com – 2
Get Roman getroman.com/tv – 1
Total: 8
Racing Related
Daytona 500 daytona500.com #DAYTONA500 – 1
Total: 1
Race brdcast times: Comm. brdcast times:
7:23 PM – 7:28 PM – 5 7:28 PM – 7:30 PM – 2
7:30 PM – 7:34 PM – 4 7:34 PM – 7:36 PM – 2
7:36 PM – 7:51 PM – 15 7:51 PM –7:54 PM – 3
7:54 PM –8:02 PM – 8 8:02 PM – 8:05 PM – 3
8:05 PM – 8:05 PM – 0 8:05 PM – 8:07 PM – 2
8:07 PM – 8:15 PM – 8 8:15 PM – 8:18 PM – 3
8:18 PM – 8:32 PM – 14 8:32 PM – 8:34 PM –2
8:34 PM – 8:35 PM –1 8:35 PM – 8:37 PM – 2
8:37 PM – 8:48 PM – 11 8:48 PM – 8:50 PM – 2
8:50 PM – 8:56 PM – 6 8:56 PM – 8:59 PM – 3
8:59 PM – 9:03 PM – 4 9:03 PM – 9:06 PM – 3
9:06 PM – 9:22 PM – 16 9:22 PM – 9:24 PM – 2
9:24 PM – 9:25 PM – 1 9:25 PM – 9:28 PM – 3
9:28 PM – 10:03 PM – 35 10:03 PM – 10:06 PM – 3
10:06 PM – 10:13 PM – 7 10:13 PM – 10:16 PM – 3
10:16 PM – 10:54 PM – 38 10:54 PM – checkered flag
Total race brdcst time: 173 Total comm. brdcst time: 38
Number of companies featured during broadcast: 27
(Coca-Cola, Coke Zero Sugar; NASCAR.com/Daytona500 code FC400 ; Monster Energy; Sonic; Funfetti hometownfoodcompany.com/product_category/funfetti/ ; Applebee’s; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; USAA; Progressive; Liberty Mutual; Columbia.com ; Whoop.com ; Ruoff Mortgage ruoff.com ; Credit One Bank, GoCreditOne.com ; PNC Bank; Ally Bank; SouthPointCasino.com ; Xfinity; ‘America’s Got Talent’ on NBC; ‘NASCAR America Motor Mouths’ on Peacock; NASCAR.com/Drive ; NASCAR.com/Scanner ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:25 PM – 8:28 PM
Applebee’s; Cricket; Mountain Dew; Ford Performance; Xfinity.com/nascar ; Upcoming Cup race, NASCAR.com/Tickets ; NFL Kick-Off on NBC/Peacock
9:12 PM – 9:15 PM
Xfinity.com/nascar ; Subway; Toyota (Kyle Busch); Coke Zero Sugar; KansasSpeedway.com ; IndyCar on NBC Sports
9:38 PM – 9:41 PM
Coke Zero Sugar; Subway; Subway; Advance Auto Parts; Verizon/frontline ; Coke Zero Sugar; Paralympics and Xfinity; Upcoming Cup race
9:48 PM – 9:50 PM
Ford Performance; Mountain Dew; Cricket; Geico; Applebee’s
9:56 PM – 9:58 PM
Toyota (Bubba Wallace); Subway; Sunoco; Xfinity.com/nascar ; Coke Zero Sugar