Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Geico 500
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:36 PM
Total minutes of complete race broadcast: 216
Minutes of race broadcast: 163
Minutes of traditional commercials: 53
Minutes of side-by-side commercials: 11
Total number of commercials: 144
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 117
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 19
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Ford (6 times); McDonald’s (4 times); Chevy (4 times); Allegra (4 times); Geico (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
US Open Golf on Fox foxsports.com/golf – 3
Baseball on Fox Sports foxsports.com/mlb – 2
Soccer on Fox Sports foxsports.com/soccer – 2
‘Big Bang Theory’ and ‘2½ Men’ – 1
Fox News foxnews.com – 1
‘Master Chef Jr.’ fox.com/masterchef-jr – 1
‘Maury’, ‘2½ Men’, ‘Big Bang Theory’ – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘Paradise Hotel’ fox.com/paradise-hotel – 1
‘Seinfeld’ & ‘Last One Standing’ – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 1
Pittsburgh Heating, Cooling, Plumbing & Electrical tudi.com – 1
Total: 2
Restaurants/Food
McDonald’s mcdonalds.com – 4
Applebees applebees.com – 3
Buffalo Wild Wings buffalowildwings.com – 3
Coca-Cola Orange Vanilla us.coca-cola.com/flavors/ – 3
KFC kfc.com/ – 3
Hooters hooters.com (Chase Elliott) – 2
Mountain Dew mountaindew.com/ – 2
Outback outback.com – 2
Little Caesars littlecaesars.com – 1
Total: 23
Beer/Alcohol
Busch busch.com – 3
Twisted Tea twistedtea.com – 3
Total: 6
Car/Truck/Bike
Chevy chevy.com – 4
Ford ford.com – 4
RamTrucks.com ramtrucks.com – 3
Neighborhood Ford Store neighborhoodfordstore.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
ShopHonda.com shophonda.com – 2
JohnDeere.com/gator johndeere.com/gator – 2
Sunoco sunocoinc.com – 2
Toyota toyota.com – 2
Toyota Corolla toyota.com/corolla – 1
Mercedes Benz Vans MBVans.com – 1
Total: 25
Insurance/Health
Geico.com geico.com – 4
Progressive progressive.com – 1
USAA.com/insurance usaa.com/insurance – 1
Total: 6
Home Improvement
FerrisMowers.com ferrismowers.com – 3
Total: 3
Financial
USAA usaa.com/bank – 3
QuickBooks.com quickbooks.com – 2
Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 1
Total: 6
Technology
Amazon Prime amazon.com/prime – 2
DirecTV directv.com – 2
Ring.com ring.com – 2
Xfinity.com xfinity.com – 2
Amazon amazon.com – 1
Samsung samsung.com/ – 1
Total: 10
Products/Services for the Home and Personal Use
Allegra allegra.com – 4
Farxiga.com farxiga.com – 3
SaveonSymbicort.com saveonsymbicort.com – 3
Get Roman getroman.com/tv – 2
ZantacOTC.com zantacotc.com – 2
Apartments.com apartments.com – 1
Entresto.com entresto.com – 1
Icy Hot icyhot.com – 1
Unisom unisom.com – 1
Waste Management Careers careers.wm.com – 1
Xyzal xyzal.com – 1
Total: 20
Military
U.S. Army goarmy.com – 1
Total: 1
Racing Related
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
2:00 PM – 2:02 PM – 2 2:02 PM – 2:05 PM – 3
2:05 PM – 2:09 PM – 4 2:09 PM – 2:11 PM – 2
2:11 PM – 2:28 PM – 17 2:28 PM – 2:30 PM – 2
2:30 PM – 2:35 PM – 5 2:35 PM – 2:36 PM – 1
2:36 PM – 2:37 PM – 1 2:37 PM – 2:41 PM – 4
2:41 PM – 2:48 PM – 7 2:48 PM – 2:51 PM – 3
2:51 PM – 2:57 PM – 6 2:57 PM – 3:00 PM –3
3:00 PM – 3:13 PM – 13 3:13 PM – 3:16 PM – 3
3:16 PM – 3:18 PM – 2 3:18 PM – 3:22 PM – 4
3:22 PM – 3:30 PM – 8 3:30 PM – 3:33 PM – 3
3:33 PM – 3:45 PM – 12 3:45 PM – 3:47 PM – 2
3:47 PM – 3:52 PM – 5 3:52 PM – 3:54 PM – 2
3:54 PM – 4:05 PM – 11 4:05 PM – 4:07 PM – 2
4:07 PM – 4:11 PM – 4 4:11 PM – 4:15 PM – 4
4:15 PM – 4:22 PM – 7 4:22 PM – 4:25 PM – 3
4:25 PM – 4:29 PM – 4 4:29 PM – 4:31 PM – 2
4:31 PM – 4:34 PM – 3 4:34 PM – 4:37 PM – 3
4:37 PM – 4:45 PM – 8 4:45 PM – 4:48 PM – 3
4:48 PM – 4:53 PM – 5 4:53 PM – 4:55 PM – 2
4:55 PM – 4:58 PM – 3 4:58 PM – 5:00 PM – 2
5:00 PM – 5:36 PM – 36 5:36 PM – checkered flag
Total race brdcst time: 163 Total comm. brdcst time: 53
Number of companies featured during broadcast: 26
(Monster Energy; Kroger; Little Caesar’s; Hooter’s; Outback; Coca-Cola, Orange-Vanilla Coca-Cola; Mountain Dew; Chevy; Ford Performance, Ford Hall of Fans ford.com/nascar ; Toyota, TRD; John Deere; Sunoco; GoodYear; Geico; Progressive; Credit One Bank; Duracell; Symbicort; Novartis; Xfinity; Baseball on FS1; Soccer on FS1; WWE Smackdown on Fox; ‘Race Hub’ on FS1; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:04 PM – 3:07 PM
Progressive; upcoming Cup race; Busch Beer; PBC on Fox; upcoming Xfinity race; Hooters9.com (Chase Elliott); FIFA Women’s Cup on Fox/FS1
3:38 PM – 3:40 PM
Geico; Hooters9.com (Chase Elliott); DaytonaInternationalSpeedway.com; PBC on Fox; NASCAR.com/Tickets; Credit One Bank GoCreditOne.com ; Toyota
3:57 PM – 4:00 PM
Busch Beer; upcoming Cup race; Outback; FIFA Women’s Cup Fox/FS1; Gander Outdoor Truck Series NASCAR.com/Trucks; Ram Trucks; upcoming Cup race
5:07 PM – 5:10 PM
Ford; Progressive; NASCAR.com/Tickets; Baseball on FS1; Orange-Vanilla Coca-Cola; KFC