William Byron won Sunday’s Cup race, there were three Chevys in the first three winning spots, and Hendrick Motor Sports added more gemstones to its business crown. Also important to a sponsor-driven sport, Xfinity, Wendy’s, and Toyota received the most sponsor love during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Cook Out 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:06 PM
Total minutes of complete race broadcast: 192
Minutes of race broadcast: 160
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 8
Total number of commercials: 102
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 84
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 18
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Wendy’s (6 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
‘Mud Madness’ on Discovery Channel
discovery.com/shows/moonshiners/episodes/moonshiners-mud-madness-dvr-trip – 1
Upcoming Chicago Cup race NASCARChicago.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
UFL theUFL.com – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
‘The Cleaning Lady’ fox.com/the-cleaning-lady – 1
Fox Nation nation.fox.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
tubi tubitv.com – 1
Total: 11
Movies
‘Civil War’ a24films.com/films/civil-war – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
BathFitters.com bathfitters.com – 2
PNC.com pnc.com – 2
Fifth Avenue Property Group 5APG.com – 1
Total: 5
Restaurants/Food
Wendy’s wendys.com – 5
Applebees applebees.com – 2
Dr. Pepper drpepper.com – 2
Papa Johns papajohns.com – 1
Tovala.com – 1
Buffalo Wild Wings buffalowildwings.com – 1
Total: 12
Beer/Alcohol
Coors Light coorslight.com/ – 1
Total: 1
Car/Truck/Bike
NAPA napaonline.com/ – 4
Toyota.com/Racing – 3
Ford ford.com – 2
Mother’s Car Care mothers.com – 2
BORLA borla.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
Weather Tech WT.com – 1
Toyota toyota.com – 1
Total: 16
Insurance/Health
Dexcom Dexcom.com – 2
Liberty Mutual libertymutual.com – 2
Allstate allstate.com – 1
Progressive progressive.com – 1
Total: 6
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Consumer Cellular consumercellular.com – 1
StraightTalk.com straighttalk.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 5
Home Improvement
ACE Hardware ACEHardware.com – 1
Craftsman craftsman.com – 1
Mahindra mahindrausa.com (Chase Briscoe) – 1
Total: 3
Financial
Ameriprise ameriprise.com – 3
TAXact.com taxact.com – 2
Turbo Tax turbotax.com – 2
Ally Bank allybank.com – 1
Total: 8
Technology
Xfinity.com xfinity.com – 2
Comcast Newsmakers comcastnewsmakers.com – 1
effectv effectv.com – 1
Total: 4
Products/Services for the Home and Personal Use
PODS pods.com – 2
Skechers skechers.com – 2
Sotyktu sotyktu.com – 2
Bass Pro Shops BassPro.com – 1
Just For Men justformen.com – 1
Ozempic ozempic.com – 1
Total: 9
Racing Related
NASCAR.com/Regional – 1
KansasSpeedway.com kansasspeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:54 PM – 2:57 PM – 3 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:04 PM – 4 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:21 PM – 15 // 3:21 PM – 3:23 PM – 2
3:23 PM – 3:31 PM – 8 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:43 PM – 10 // 3:43 PM – 3:45 PM – 2
3:45 PM – 3:49 PM – 4 // 3:49 PM – 3:51 PM – 2
3:51 PM – 4:02 PM – 11 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:27 PM – 22 // 4:27 PM – 4:30 PM – 3
4:30 PM – 4:31 PM – 1 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:43 PM – 9 // 4:43 PM – 4:46 PM – 3
4:46 PM – 4:52 PM – 6 // 4:52 PM – 4:55 PM – 3
4:55 PM – 5:04 PM – 9 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:12 PM – 6 // 5:12 PM – 5:14 PM – 2
5:14 PM – 6:06 PM – 52 // 6:06 PM – checkered flag
Total race brdcst time: 190 // Total comm. brdcst time: 32
Number of companies featured during broadcast: 22
(Cook Out cookout.com ; Coca-Cola; Monster Energy; Busch Beer; Coors Light; Ford Performance; Toyota; GoodYear; Geico; ebay motors; Northern Tool; Mother’s Car Care; BuildSubmarines.com ; Bass Pro Shops; Credit One Bank; Xfinity; NCAA Men’s and Women’s Championships; UFL theUFL.com ; MLB on FS1; iRacing.com ; Kevin Harvick ‘Happy Hour podcast’; ‘Race Hub’ on FS1 ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:13 PM – 4:16 PM
TalladegaSuperSpeedway.com ; Ford Performance; Straight Talk; ARK Encounter; Upcoming Craftsman Truck Series race NASCAR.com/Trucks ; MLB on FS1
5:25 PM – 5:27 PM
MLB on FS1; ‘Friday Night Smackdown’ on Fox; DoverSpeedway.com ; Xfinity; Toyota Racing; Wendy’s
5:34 PM – 5:37 PM
UFL theUFL.com ; Busch Light; Cracker Barrel; ebay motors; Liberty Mutual; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets