During Sunday’s Cup race in Texas, a few adjectives were used during the broadcast, including ‘sketchy’, ‘edgy’, and ‘hectic’. Multiple cautions and lead changes proved the accuracy of those descriptions. On the sponsor side of things, Xfinity, Toyota, and Wendy’s led the rest in appearances during the race. For those who like to know precisely how many sponsor ads and plugs there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 AutoTrader EchoPark Automotive
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 7:17 PM
Total minutes of complete race broadcast: 233
Minutes of race broadcast: 187
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 7
Total number of commercials: 127
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (11 times); Toyota (7 times); Wendy’s (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Legends – 2
UFL theUFL.com – 2
Upcoming Chicago Cup race NASCARChicago.com – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
College Football on Fox Sports – 1
Bowling on Fox Sports FoxSports.com/bowling – 1
‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
tubi tubitv.com – 1
Total: 11
Movies
‘Civil War’ a24films.com/films/civil-war – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
PNC.com pnc.com – 4
BathFitters.com bathfitters.com – 2
C Harper Chevy CHarperChevy.com – 1
Cochran Ford cochranford.com – 1
Total: 8
Restaurants/Food
Wendy’s wendys.com – 4
Applebees applebees.com – 2
McDonald’s mcdonalds.com – 2
Papa Johns papajohns.com – 2
Pizza Hut pizzahut.com/ – 2
Total: 12
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Toyota.com/Racing – 4
Ford ford.com – 4
ebay motors ebay.com – 3
Mother’s Car Care mothers.com – 3
Armor All facebook.com/armorall – 2
BORLA borla.com – 2
Ram Trucks ram.com – 2
NAPA napaonline.com/ – 2
Toyota toyota.com – 1
Weather Tech WT.com – 1
GoodYear goodyear.com – 1
Total: 25
Insurance/Health
Boys & Girls Clubs of America BGCA.org/nascar – 1
MakeaPDPlan.com – 1
Total: 2
Wireless Phone
Xfinity Mobile xfinitymobile.com – 5
StraightTalk.com straighttalk.com – 3
Total: 8
Home Improvement
ACE Hardware ACEHardware.com – 1
Craftsman craftsman.com – 1
KubotaOrangeDays.com kubotaorangedays.com – 1
Northern Tool & Equipment northerntool.com – 1
Total: 4
Financial
Etrade etrade.com – 2
TAXact.com taxact.com – 2
Turbo Tax turbotax.com – 2
Total: 6
Legal
Edgar Snyder edgarsnyder.com – 3
Total: 3
Technology
LiveNation.com – 2
Comcast Newsmakers comcastnewsmakers.com – 1
Xfinity.com xfinity.com – 1
Total: 4
Products/Services for the Home and Personal Use
Skechers skechers.com – 4
Sotyktu sotyktu.com – 2
Just For Men justformen.com – 2
LALO meetlalo.com – 2
Bass Pro Shops BassPro.com – 1
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Breztri breztri.com – 1
Eylea HD eyleahd.com – 1
PODS pods.com – 1
Rinvoq rinvoq.com – 1
X-Chair xchair.com – 1
Total: 17
Travel
Ark Encounter arkencounter.com – 2
Total: 2
Racing Related
NASCAR.com/FanRewards – 2
KansasSpeedway.com kansasspeedway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:28 PM – 4 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:34 PM – 4 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:50 PM – 13 // 3:50 PM – 3:53 PM – 3
3:53 PM – 3:57 PM – 4 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:07 PM – 7 // 4:07 PM – 4:10 PM – 3
4:10 PM – 4:12 PM – 2 // 4:12 PM – 4:13 PM – 1
4:13 PM – 4:30 PM – 17 // 4:30 PM – 4:33 PM – 3
4:33 PM – 4:37 PM – 4 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:47 PM – 7 // 4:47 PM – 4:48 PM – 1
4:48 PM – 4:52 PM – 4 // 4:52 PM – 4:55 PM – 3
4:55 PM – 5:02 PM – 7 // 5:02 PM – 5:05 PM – 3
5:05 PM – 5:12 PM – 7 // 5:12 PM – 5:14 PM – 2
5:14 PM – 5:20 PM – 6 // 5:20 PM – 5:21 PM – 1
5:21 PM – 5:23 PM – 2 // 5:23 PM – 5:25 PM – 2
5:25 PM – 5:31 PM – 6 // 5:31 PM – 5:34 PM – 3
5:34 PM – 5:45 PM – 11 // 5:45 PM – 5:48 PM – 3
5:48 PM – 5:49 PM – 1 // 5:49 PM – 5:52 PM – 3
5:52 PM – 5:57 PM – 5 // 5:57 PM – 5:59 PM – 2
5:59 PM – 6:05 PM – 6 // 6:05 PM – 6:07 PM – 2
6:07 PM – 7:17 PM – 70 // 7:17 PM – checkered flag
Total race brdcst time: 187 // Total comm. brdcst time: 46
Number of companies featured during broadcast: 21
(AutoTrader autotrader.com ; EchoPark echopark.com ; AMR Safety Team amr.net ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; ebay motors; BuildSubmarines.com ; Advent Health; Credit One Bank; Ally Bank; Xfinity; UFL theUFL.com ; MLB on FS1; iRacing.com ; NHRA; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:20 PM – 4:23 PM
Toyota Racing; Toyota Racing; Cracker Barrel; PODS; Kubota Orange Days kubotaorangedays.com ; DarlingtonRaceway.com ; MLB on FS1
6:15 PM – 6:17 PM
Busch Light; Wendy’s; ebay motors; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; ‘Friday Night Smackdown’ on Fox; Fox Nation
6:30 PM – 6:32 PM
Upcoming Xfinity Series race, NASCAR.com/Xfinity ; Ford Performance; Liberty Mutual; MLB on FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends