Commercial breakdown: 2019 First Data 500

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 First Data 500

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:45 PM
Total minutes of complete race broadcast: 225
Minutes of race broadcast: 181
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 12

Total number of commercials: 132
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 105
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 22
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Sonic (10 times); Instant Pot (5 times); Coca-Cola (5 times); upcoming Cup race (5 times); Sunday Night Football on NBC (4 times); Ford Performance (4 times); Toyota (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos

Upcoming Cup race on NBC/NBC Sports – 4
Sunday Night Football on NBC/NBC Sports – 3
NHL on NBC/NBC Sports nbcsports.com/nhl – 3
‘The Purge’ usanetwork.com/thepurge – 2
Soccer on NBCSNnbcsports.com/soccer – 2
Golf on NBC/NBC Sports nbcsports.com/golf #LiveUnderPar – 1
Breeder’s Cup breederscup.com on NBC/NBCSN – 1
‘Life Below Zero’ on natgeo nationalgeographic.com/tv/shows/life-below-zero – 1
‘Today’ nbc.com/today – 1

Total: 18

Movies

‘Ford vs. Ferrari’ foxmovies.com/movies/ford-v-ferrari – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Delaney Subaru delaneysubaru.com – 1
Original Mattress Factory originalmattressfactory.com – 1
Toyota of Greensburg toyotaofgreensburg.com – 1

Total: 3

Restaurants/Food

Sonic sonicdrivein.com – 8
Mountain Dew mountaindew.com/ – 4
Outback outback.com – 4
Coca-Cola cocacola.com – 3
Dominos dominos.com – 2
McDonald’s mcdonalds.com – 2

Total: 23

Beer/Alcohol

Busch busch.com – 2

Total: 2

Car/Truck/Bike

JohnDeere.com/gator johndeere.com/gator – 3
Mercedes Benz Vans MBVans.com – 3
Chevy chevy.com – 2
Ford ford.com – 2
Honda Talon ATV honda.com – 2
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 2
Toyota toyota.com – 2

Total: 16

Insurance/Health

USAA.com/insurance usaa.com/insurance – 3
Geico.com geico.com – 3
American Foundation for the Blind AFB.org – 2
AAA aaa.com – 1
LearnAboutPD.com learnaboutpd.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1

Total: 12

Wireless Phone

Cricket mycricket.com – 4

Total: 4

Financial

Bank of America/getmoredone bankofamerica.com/getmoredone – 2
USAA usaa.com/bank – 2
Merrill.com – 1

Total: 5

Education

Motorcycle Mechanic Training School UTI.edu – 1
Universal Technical Institute UTI.edu – 1

Total: 2

Technology

Amazon Prime amazon.com/prime – 2
Amazon Echo amazon.com/echo – 1
Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1

Total: 5

Products/Services for the Home and Personal Use

Instant Pot instantpot.com – 5
Trulicity.com trulicity.com – 2
Alpha King text GUTS to 809809 – 1
Blue Emu blue-emu.com – 1
Test X 180 text GUTS to 202020 – 1

Total: 10

Travel

Best Western.com bestwestern.com – 2
UniversalOrlando.com “Halloween Horror Nights” halloweenhorrornights.com – 2

Total: 4

Race brdcast times:      Comm. brdcast times:

3:00 PM – 3:02 PM – 2      3:02 PM – 3:05 PM – 3
3:05 PM – 3:08 PM – 3      3:08 PM – 3:10 PM – 2
3:10 PM – 3:22 PM – 12      3:22 PM – 3:24 PM – 2
3:24 PM – 3:28 PM – 4      3:28 PM – 3:30 PM – 2
3:30 PM – 3:36 PM – 6      3:36 PM – 3:38 PM – 2
3:38 PM – 3:45 PM – 7      3:45 PM – 3:47 PM – 2
3:47 PM – 4:04 PM – 17      4:04 PM – 4:07 PM – 3
4:07 PM – 4:08 PM – 1      4:08 PM – 4:10 PM – 2
4:10 PM – 4:18 PM – 8      4:18 PM – 4:20 PM – 2
4:20 PM – 4:27 PM – 7      4:27 PM – 4:29 PM – 2
4:29 PM – 4:36 PM –7      4:36 PM – 4:38 PM – 2
4:38 PM – 4:44 PM – 6      4:44 PM – 4:46 PM – 2
4:46 PM – 4:55 PM – 9      4:55 PM – 4:57 PM – 2
4:57 PM – 5:00 PM – 3      5:00 PM – 5:01 PM – 1
5:01 PM – 5:03 PM – 2      5:03 PM – 5:05 PM – 2
5:05 PM – 5:12 PM – 7      5:12 PM – 5:14 PM – 2
5:14 PM – 5:21 PM – 7      5:21 PM – 5:23 PM – 2
5:23 PM – 5:29 PM – 6      5:29 PM – 5:31 PM – 2
5:31 PM – 5:35 PM – 4      5:35 PM – 5:37 PM – 2
5:37 PM – 5:46 PM – 9      5:46 PM – 5:48 PM – 2
5:48 PM – 5:54 PM – 6      5:54 PM – 5:55 PM –1
5:55 PM – 6:28 PM – 33      6:28 PM – 6:30 PM – 2
6:30 PM – 6:45 PM – 15      6:45 PM – checkered flag

Total race brdcst time: 181      Total comm. brdcst time: 44

Number of companies featured during broadcast: 30
(Monster Energy; Outback; KFC; Kroger; Hunt Bros. Pizza; Coca-Cola; Mountain Dew; Busch Beer; Chevy, Ford Performance; Toyota; Ram Trucks; Sunoco; GoodYear; Mobil 1; Geico; American Cancer Society, #IDriveFor ; Credit One Bank; ‘This is Us’ on NBC; NHL on NBCSN; Sunday Night Football on NBC; NBC Sports on Sirius/XM NASCAR channel 90; ChampionsWeek.nascar.com ; ‘Post Race Coverage’, ‘Victory Lap’, ‘Proving Grounds’ on NBCSN; ‘NASCAR America Motor Mouths’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Tickets; upcoming Xfinity race; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)  

3:59 PM – 4:01 PM
Coca-Cola; Sonic; Mobil 1 (Kevin Harvick, Clint Bowyer); Ford Performance; Sonic; upcoming Cup race

4:50 PM – 4:53 PM
Bank of America/GetMoreDone; McDonald’s; Toyota; WeatherTech.com; HomesteadMiamiSpeedway.com

6:02 PM – 6:04 PM
Ram Trucks; GoCreditOne.com; Duluth Trading; Geico; Daytona500.com

6:10 PM – 6:13 PM
Coca-Cola; KFC; Ford Performance; Ally Bank; KFC; Breeder’s Cup Classic on NBC; Sunday Night Football on NBC

6:22 PM – 6:24 PM
Toyota; Mobil 1 (Kevin Harvick, Clint Bowyer); UTI.edu; Bank of America/RewardingYou and Merrill