Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Hollywood Casino 400
Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 5:52 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 167
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 15
Total number of commercials: 122
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 92
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 30
Total number of companies or entities advertised: 24
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Sonic (10 times); Outback (6 times); WPXI (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos
Sunday Night Football on NBC/NBC Sports – 3
Golf on Golf Channel golfchannel.com – 2
Upcoming Cup race on NBC/NBC Sports – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
NFL nfl.com on NBC/NBC Sports – 1
Sunday Night Football on NBC/NBC Sports and ‘The Tonight Show With Jimmy Fallon’ nbc.com/the-tonight-show – 1
Golf on NBC/NBC Sports nbcsports.com/golf #LiveUnderPar – 1
Soccer on NBCSNnbcsports.com/soccer – 1
Breeder’s Cup breederscup.com on NBC/NBCSN – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Life Below Zero’ on natgeo nationalgeographic.com/tv/shows/life-below-zero – 1
‘This is Us’ nbc.com/this-is-us – 1
Total: 17
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
The Meadows meadowsgaming.com – 2
MonroevilleChryslerJeep.com monroevillechryslerjeep.com – 1
Total: 8
Restaurants/Food
Sonic sonicdrivein.com – 8
Outback outback.com – 6
Mountain Dew mountaindew.com/ – 3
Applebees applebees.com – 3
Coca-Cola cocacola.com – 2
KFC kfc.com/ – 1
McDonald’s mcdonalds.com – 1
Total: 24
Beer/Alcohol
Busch busch.com – 1
Total: 1
Car/Truck/Bike
Honda Talon ATV honda.com – 4
JohnDeere.com/gator johndeere.com/gator – 3
Ford ford.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
Toyota toyota.com – 2
Chevy chevy.com #IDriveFor – 2
RamTrucks.com ramtrucks.com – 1
Mercedes Benz MBUSA.com – 1
ChooseNissan.com choosenissan.com – 1
WeatherTech.com weathertech.com – 1
Total: 19
Insurance/Health
Geico.com geico.com – 3
Progressive progressive.com – 2
Encompass Health encompasshealth.com – 1
Total: 6
Wireless Phone
Cricket mycricket.com – 2
Total: 2
Financial
USAA usaa.com/bank – 4
Bank of America/getmoredone bankofamerica.com/getmoredone – 2
Experian.com/boost experian.com/boost – 2
Total: 8
Technology
Fan Duel fanduel.com – 3
Total: 3
Products/Services for the Home and Personal Use
UNTUCKit.com untuckit.com – 2
Blue Emu blue-emu.com – 1
Instant Pot instantpot.com – 1
Total: 4
Race brdcast times: Comm. brdcast times:
2:30 PM – 2:32 PM – 2 2:32 PM – 2:35 PM – 3
2:35 PM – 2:38 PM – 3 2:38 PM – 2:40 PM – 2
2:40 PM – 2:56 PM – 16 2:56 PM – 2:59 PM – 3
2:59 PM – 3:05 PM – 6 3:05 PM – 3:07 PM – 2
3:07 PM – 3:18 PM – 11 3:18 PM – 3:20 PM – 2
3:20 PM – 3:32 PM – 12 3:32 PM – 3:34 PM – 2
3:34 PM – 3:36 PM – 2 3:36 PM – 3:39 PM – 3
3:39 PM – 3:41 PM – 2 3:41 PM – 3:43 PM – 2
3:43 PM – 3:51 PM – 8 3:51 PM – 3:53 PM – 2
3:53 PM – 3:59 PM – 6 3:59 PM – 4:01 PM – 2
4:01 PM – 4:03 PM – 2 4:03 PM – 4:05 PM – 2
4:05 PM – 4:13 PM – 8 4:13 PM – 4:15 PM – 2
4:15 PM – 4:29 PM – 14 4:29 PM – 4:31 PM – 2
4:31 PM – 4:33 PM – 2 4:33 PM – 4:35 PM – 2
4:35 PM – 4:44 PM – 9 4:44 PM – 4:46 PM – 2
4:46 PM – 5:28 PM – 42 5:28 PM – 5:30 PM – 2
5:30 PM – 5:52 PM – 22 5:52 PM – checkered flag
Total race brdcst time: 167 Total comm. brdcst time: 35
Number of companies featured during broadcast: 25
(Monster Energy; Outback; Jimmy John’s; Kroger; Applebee’s; Coca-Cola; Busch Beer; Chevy, #IDriveFor ; Toyota; Ram Trucks; Sunoco; GoodYear; Geico; Progressive; Nationwide; John Deere; Bank of America; Ally Bank; Credit One Bank; UNTUCKit; NHL on NBCSN; ‘Sunday Night Football’ on NBC, ‘Football Night in America’ on NBC; ‘Chicago Med’ ‘Chicago Fire’ ‘Chicage PD’ on NBC; #HeyRut ; ‘Post-Race Coverage’, ‘Victory Lap’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Shop; NASCAR.com/Tickets; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:22 PM – 3:24 PM
Coca-Cola
3:25 PM – 3:28 PM
Ram Trucks; Sonic; Ally Bank; Coca-Cola; Sonic; Daytona500.com
4:20 PM – 4:23 PM
Bank of America; Fan Duel; KFC; Toyota; ISMRaceway.com
4:52 PM – 4:54 PM
WeatherTech.com; Golden Corral; Geico; Ford Performance; Golden Corral; HomesteadMiamiSpeedway.com
4:59 PM – 5:02 PM
Mobil 1 (Kevin Harvick, Clint Bowyer); Busch Beer; McDonald’s; GoCreditOne.com; Coca-Cola; NHL on NBCSN
5:11 PM – 5:13 PM
Toyota; Pizza Hut; Mountain Dew; Fan Duel; Bank of America/RewardingYou, Merrill.com; upcoming Cup race
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