Commercial breakdown and links related to the 2018 Ford Ecoboost 400

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:02 PM, and stopped at the waving of the checkered flag at 6:30 PM (all times are DST). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order; as well as various driver statistics.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

This was the last race of the 2018 season.

Race and Commercial Breakdown of the 2018 Ford Ecoboost 400

Total number of commercials: 116
Total number of companies or entities advertised: 48
Number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 41
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 30
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 117

Total number of companies or entities advertised in brief promos or crawlers 22 (companies Monster Energy; Ford; Joey Logano Foundationjoeyloganofoundation.com ; #WeAreFurnitureRow ; Kroger Click List; Jimmy John’s; KFC; Sonic; MdDonald’s; Subway; Coca-Cola; Chevy; GoodYear; Geico; Progressive; Credit One Bank; Ally Bank; Bass Pro Shops & Cabela’s; ‘Grinch’ movie; ‘Manifest’ on NBC; NHL on NBC; ‘Footabll Night in America’, Sunday Night Football on NBC; NBC Post-Race Coverage, Extended Post-Race Coverage on NBCSN, ‘Proving Ground’ with Parker Kligerman; NASCAR.com/Drive; NASCAR.com/Shop; NASCAR.com/PlayoffsPromo)

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
Ford ‘Starting Grid’
Ford Edge ST ‘Pace Car’
Ford Edge ST ‘Camera’
NASCAR on NBC ‘Championship 4’
NASCAR on NBC ‘Race Breakdown’
Ally ‘Cam’
Jimmy John’s ‘Cam’
Ford Performance ‘Cam’
Coca-Cola ‘Cam’
Bass Pro Shops & Cabela’s ‘Cam’
GoodYear ‘Cam’
Coca-Cola ‘Aerial Coverage’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Consecutive Season w/at Least 1 Win – Active Drivers’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Interim Crew Chief’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘ Laps Led’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Rear Tire Changer’
NASCAR on NBC ‘Started’
NASCAR on NBC ‘Race Control Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap/Results/Winner’
Coca-Cola ‘Stage 1 Results’
NASCAR on NBC ‘Homestead-Miami Speedway Pit Road Grid’
NASCAR on NBC ‘Pit In/Pit Out’
Coca-Cola ‘Race Off Pit Road’
NASCAR on NBC ‘Pit In/Currently’
Geico ‘Restart Zone’
NASCAR on NBC ‘Battle for’
Coca-Cola ‘Laps from Above’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Starts/Wins/Top 5/Top 10’
NASCAR on NBC ‘New Leader’
Subway ‘Fresh Take’
NASCAR on NBC ‘Crew Chief’
NASCAR on NBC ‘Longest Active Driver/Crew Chief Pairings’
NASCAR on NBC ‘Pit Crew’
Kroger Click List ‘Race Off Pit Road’
Comcast ‘2018 Comcast Community Champion of the Year’
NASCAR on NBC ‘Kevin Harvick – Career at Miami’
NASCAR on NBC ‘Secs. Behind Leader’
NASCAR on NBC ‘Stage 2 Final Lap/Results/Winner’
Coca-Cola ‘Stage 2 Results’
NASCAR on NBC ‘Team Communications’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘NASCAR Non-Stop’
NASCAR on NBC ‘MPH Comparison’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Restart’
KFC ‘Through the Field’
NASCAR on NBC ‘Last Pit Lap’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

Thanksgiving on NBC – 3
Sunday Night Football on NBC – 3
‘The Titan Games’ nbc.com/the-titan-games – 2
NHLnhl on NBC – 1
‘Golf on NBC Sports’ nbcsports.com/golf – 1
Soccer on NBCSNnbcsports.com/soccer – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘Real Country’ usanetwork.com/realcountry – 1

Total: 13

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com – 7
Giant Eagle Curbside Expresscurbsideexpress.com – 2

Total: 9

Restaurants/Food

Sonic sonicdrivein.com – 7
Reese’s reeses.com – 4
McDonald’s mcdonalds.com – 3
Outback outback.com – 3
Coca-Cola cocacola.com – 2
Golden Corral goldencorral.com/ – 2
Applebees applebees.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
KFC kfc.com/ – 1
Wendy’s wendys.com – 1

Total: 25

Beer/Alcohol

Busch busch.com – 2

Total: 2

Car/Truck/Bike

Ford ford.com – 4
Mercedes Benz Vans MBVans.com – 3
Mobil 1 mobil1.us (Kevin Harvick) – 2
AutoZone autozone.com – 2
Chevy chevy.com – 2
Sunoco sunocoinc.com – 1
Toyota www.toyota.com – 1

Total: 15

Insurance/Health

Geico.com geico.com – 2
Progressive progressive.com – 2
Aetna Medicare aetnamedicare2019.com – 1

Total: 5

Home Improvement

StihlDealers.com stihldealers.com #RealStihl – 6
KubotaUSA.com kubotausa.com – 1

Total: 7

Financial

Bank of America/Ask Erica bankofamerica.com/AskErica -1
GoCreditOne gocreditone.com – 1
USAA usaa.com/bank – 1

Total: 3

Technology

DAZN dazn.com – 1

Total: 1

Products/Services for the Home and Personal Use

Mavyret mavyret.com – 2
CologuardTest.com cologuardtest.com – 1
DuluthTrading.com duluthtrading.com – 1
Jardiance.com jardiance.com – 1

Total: 5

Racing Related

Atlanta Motor Speedway atlantamotorspeedway.com/ – 1

Total: 1

Race brdcast times Total min Comm. brdcast times Total min

3:02 PM – 3:07 PM – 5 // 3:07 PM – 3:09 PM – 2
3:09 PM – 3:14 PM – 5 // 3:14 PM – 3:16 PM – 2
3:16 PM – 3:36 PM – 20 // 3:36 PM – 3:38 PM – 2
3:38 PM – 3:43 PM – 5 // 3:43 PM – 3:46 PM – 3
3:46 PM – 3:54 PM – 8 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:05 PM – 8 // 4:05 PM – 4:08 PM – 3
4:08 PM – 4:17 PM – 9 // 4:17 PM – 4:19 PM – 2
4:19 PM – 4:22 PM – 3 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:31 PM – 7 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:39 PM – 5 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:46 PM – 5 // 4:46 PM – 4:49 PM – 3
4:49 PM – 5:00 PM – 11 // 5:00 PM – 5:02 PM – 2
5:02 PM – 5:14 PM – 12 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:18 PM – 1 // 5:18 PM – 5:21 PM – 3
5:21 PM – 5:43 PM – 22 // 5:43 PM – 5:45 PM – 2
5:45 PM – 6:30 PM – 45 // 6:30 PM – checkered flag flies

Total race brdcst time: 171 Total comm. brdcst time: 37

Commercials during race broadcast ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:55 PM – 4:57 PM
Bass Pro Shops & Cabela’s; Mountain Dew (Chase Elliott); Sonic; Ally; Toyota (Denny Hamlin); ‘Night Flyers’ on SyFy; Sunday Night Football on NBC

5:28 PM – 5:30 PM
Ford; Reese’s; Mountain Dew (Chase Elliott); Bank of America/AskErica; McDonald’s; Daytona500.com daytona500.com

5:36 PM – 5:38 PM
Geico; Sonic; Coca-Cola; Reese’s; Ram Trucks

5:51 PM – 5:54 PM
Ford; Outback; Mobil 1 (Kevin Harvick); 5 Hour Energy drink (Martin Truex Jr.) #Backto100Percent ; Bass Pro Shops & Cabela’s; Daytona500.com

6:00 PM – 6:02 PM
Subway; Mountain Dew (Chase Elliott); Reese’s; Toyota (Denny Hamlin); Bank of America/AskErica ; Atlanta Motor Speedway atlantamotorspeedway.com

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