Just when Denny Hamlin could finally say that it was safe to go into the press room, and not have to try to answer why he has been out of Victory Lane for a while, someone realized that the victory on Sunday was his 47th career win. The questions will immediately become, “When do you think you’ll get that 50th, Denny?” Such is life. And life for the fans who watched the broadcast included having to watch commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Toyota Owners 400
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:51 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 158
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 11
Total number of commercials: 78
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 55
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 22
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (9 times); Coca-Cola (8 times); Toyota (8 times); Xfinity (7 times); USFL (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL Football USFL2.com on Fox & NBC – 4
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
Upcoming Bristol Cup race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Big Bang Theory’ – 1
‘Domino Masters’ on Fox fox.com/domino-masters – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Welcome to Flatch’ fox.com/welcome-to-flatch – 1
‘Young Sheldon’ – 1
Total: 13
Movies
‘Father Stu’ fatherstumovie.com – 2
‘The Northman’ focusfeatures.com/the-northman – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 2
Tri-State Office Furniture tristateofficefurniture.com – 1
Total: 3
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Applebees applebees.com – 3
Dr. Pepper drpepper.com – 2
KFC kfc.com/ – 2
Reese’s reeses.com – 2
Wendy’s wendys.com – 2
Seven Eleven 7-eleven.com – 1
Subway Subway.com – 1
Taco Bell tacobell.com – 1
Total: 18
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Toyota toyota.com – 4
Ford ford.com – 3
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
Honda honda.com – 2
Toyota toyota.com (Kyle Busch) – 2
WeatherTech.com weathertech.com – 1
CarGurus.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com – 1
Total: 19
Insurance/Health
Geico.com geico.com – 4
Progressive progressive.com – 2
USAA.com usaa.com/jointoday – 2
Good Rx goodrx.com – 1
Liberty Mutual libertymutual.com – 1
CologuardTest.com colorguardtest.com – 1
Total: 11
Wireless Phone
T-Mobile t-mobile.com/ – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Home Improvement
Kioti tractors kioti.com – 3
ACE Hardware ACEHardware.com – 2
Rural King ruralking.com – 1
Total: 6
Technology
Comcast Business comcast.com/business – 1
FuBoTV.com fubotv.com – 1
T-Mobile WiFi t-mobile.com/wifi – 1
Xfinity.com xfinity.com – 1
Xfinity/NASCAR xfinity.com/nascar (Kevin Harvick, Chase Elliott) – 1
Total: 5
Products/Services for the Home and Personal Use
Skyrizi skyrizi.com – 3
Breztri breztri.com – 2
Gillette gillette.com – 1
Sleep Number bedsleepnumber.com – 1
Trelegy trelegy.com – 1
Total: 8
Political/Special Interest
American Leadership Action americanleadershipaction.com – 1
Pennsylvania Conservative Fund pennsylvaniaconservativespac.com/ – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:32 PM – 2 // 3:32 PM – 3:35 PM – 3
3:35 PM – 3:38 PM – 3 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:51 PM – 10 // 3:51 PM – 3:54 PM – 3
3:54 PM – 4:03 PM – 9 // 4:03 PM – 4:05 PM – 2
4:05 PM – 4:18 PM – 13 // 4:18 PM – 4:21 PM – 3
4:21 PM – 4:23 PM – 2 // 4:23 PM – 4:26 PM – 3
4:26 PM – 4:33 PM – 7 // 4:33 PM – 4:35 PM – 2
4:35 PM – 4:41 PM – 6 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:53 PM – 9 // 4:53 PM – 4:56 PM – 3
4:56 PM – 5:00 PM – 4 // 5:00 PM – 5:03 PM – 3
5:03 PM – 5:13 PM – 10 // 5:13 PM – 5:15 PM – 2
5:15 PM – 5:30 PM – 15 // 5:30 PM – 5:32 PM – 2
5:32 PM – 5:35 PM – 3 // 5:35 PM – 5:38 PM – 3
5:38 PM – 5:44 PM – 6 // 5:44 PM – 5:46 PM – 2
5:46 PM – 5:52 PM – 6 // 5:52 PM – 5:55 PM – 3
5:55 PM – 6:03 PM – 8 // 6:03 PM – 6:06 PM – 3
6:06 PM – 6:51 PM – 45 // 6:51 PM – checkered flag
Total race brdcst time: 158 // Total comm. brdcst time: 43
Number of companies featured during broadcast: 25
(Toyota; Fox Bet Super 6 app; Monster Energy; KFC; Subway; Coca-Cola; ASHOC ashoc.com ; Busch Beer; Ford Performance; Ram Trucks; Mobil 1; GoodYear; ebay motors; Geico; Progressive; Breztri breztri.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Verizon/FrontLine ; Baseball on FS1; USFL on FS1 & NBC; ‘Father Stu’ movie; ‘Race Hub’ on FS1; Upcoming Bristol Cup race, Upcoming Martinsville Cup race, Upcoming Talladega Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:10 PM – 4:12 PM
Geico; Toyota (various drivers); MartinsvilleSpeedway.com NASCAR.com/Tickets; Wendy’s; Baseball on FS1; Upcoming Xfinity race NASCAR.com/Xfinity
5:22 PM – 5:25 PM
USAA/JoinToday ; TalladegaSuperSpeedway.com NASCAR.com/Tickets; Baseball on FS1; T-Mobile; Subway; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Fox Nation on Fox News
6:16 PM – 6:19 PM
Busch Light Beer; Liberty Mutual; DarlingtonRaceway.com NASCAR.com/Tickets; Ram Trucks; ‘Masked Singer’ on Fox; Wendy’s; Upcoming CWTS race NASCAR.com/Trucks
6:27 PM – 6:30 PM
Toyota (various drivers); Progressive; Verizon/FrontLine; USFL on FS1 and NBC; Advance Auto Parts/GasRewards (Joey Logano); Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets