On Sunday, in Austin, the Cup race was a little bit different in interesting ways. Drivers got to try out their skills in turning right as well as left on the twisting track. The pace car was driven by a WWE star, The Undertaker, known for his Tombstone Piledriver. The winner of the race, Ross Chastain, became even more well-known as the Melon Man, doing a post-race interview while munching on, then subsequently smashing, a watermelon. Some things remained the same, though, as there were commercials. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 EchoPark Automotive Grand Prix
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:14 PM
Total minutes of complete race broadcast: 224
Minutes of race broadcast: 195
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 10
Total number of commercials: 104
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 79
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (10 times); Geico (9 times); Coca-Cola (8 times); Busch Beer (8 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Race Hub’ foxsports.com/nascar/racehub – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
USFL Football USFL2.com on Fox & NBC – 1
‘Seinfeld’ – 1
Total: 6
Movies
‘Morbius’ morbius.movie – 1
‘Father Stu’ fatherstumovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 2
Unibet.com PA app – 2
‘The National Desk’ on Fox 53 wpgh53.com – 1
Total: 5
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Reese’s reeses.com – 3
KFC kfc.com/ – 2
Arby’s arbys.com – 1
Door Dash doordash.com (Bubba Wallace) – 1
Golden Corral goldencorral.com/ – 1
McDonald’s mcdonalds.com – 1
Subway Subway.com – 1
Wendy’s wendys.com – 1
Total: 15
Beer/Alcohol
Busch Light busch.com – 3
Total: 3
Car/Truck/Bike
ebay motors ebay.com – 4
Ram Trucks ram.com – 3
Ford ford.com – 3
BuyFordNow.com buyfordnow.com – 2
Armor All facebook.com/armorall – 1
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 3
Progressive progressive.com – 2
USAA.com usaa.com/jointoday – 2
Pfizer Pfizer.com – 1
Total: 12
Wireless Phone
T-Mobile t-mobile.com/ – 4
Verizon/Frontline Verizon.com/frontline – 1
Total: 5
Home Improvement
Harbor Freight harborfreight.com – 1
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Rural King ruralking.com – 1
Total: 3
Financial
Jackson Hewitt jacksonhewitt.com – 2
Total: 2
Technology
Indeed indeed.com – 3
Xfinity.com xfinity.com – 3
Comcast Business comcastbusiness.com – 1
Total: 7
Products/Services for the Home and Personal Use
Rybelsus.com – 1
Total: 1
Political/Special Interest
Pennsylvania Conservative Fund pennsylvaniaconservativespac.com/ – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:34 PM – 1
3:34 PM – 3:38 PM – 4 // 3:38 PM – 3:40 PM – 2
3:40 PM – 4:04 PM – 24 4:04 PM – 4:06 PM – 2
4:06 PM – 4:28 PM – 22 // 4:28 PM – 4:31 PM – 3
4:31 PM – 4:34 PM – 3 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:43 PM – 6 // 4:43 PM – 4:46 PM – 3
4:46 PM – 5:07 PM – 21 // 5:07 PM – 5:10 PM – 3
5:10 PM – 5:14 PM – 4 // 5:14 PM – 5:16 PM – 2
5:16 PM – 5:22 PM – 6 // 5:22 PM – 5:25 PM – 3
5:25 PM – 5:27 PM – 2 // 5:27 PM – 5:30 PM – 3
5:30 PM – 5:39 PM – 9 // 5:39 PM – 5:41 PM – 2
5:41 PM – 5:49 PM – 8 // 5:49 PM – 5:51 PM – 2
5:51 PM – 7:14 PM – 83 // 7:14 PM – checkered flag
Total race brdcst time: 195 // Total comm. brdcst time: 29
Number of companies featured during broadcast: 25
(EchoPark Automotive echopark.com ; Action Industries action-ind.com ; RedCross.org/FoxForward ; Monster Energy; Fox Bet Super 6 app; Subway; KFC; Golden Corral; Coca-Cola, Coke Zero Sugar; Busch Beer, Busch Light Beer; Ford Performance; Toyota; Ram Trucks; ebay motors; Tractors; Geico; Progressive; Whoop whoop.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Indeed.com ; Xfinity; USFL on Fox & NBC; Baseball on FS1; Upcoming Cup race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:13 PM – 4:16 PM
Geico; TalladegaSuperSpeedway.com NASCAR.com/Tickets ; Xfinity Series NASCAR.com/Xfinity ; Toyota (Kyle Busch); USFL; Wendy’s; Upcoming CWTS race NASCAR.com/Trucks
4:54 PM – 4:56 PM
Ram Trucks; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; Progressive; Fox Nation on Fox News; Baseball on FS1;
KansasSpeedway.com NASCAR.com/Tickets
6:13 PM – 6:16 PM
Busch Light Beer; USAA/JoinToday ; Advance Auto Parts (Joey Logano); Upcoming Cup race, Coca-Cola, Geico, Xfinity, Busch Beer, NASCAR.com/Tickets; MartinsvilleSpeedway.com
6:38 PM – 6:40 PM
Toyota; Subway; Verizon/frontline ; Mahindra (Tony Stewart, Chase Briscoe); Upcoming Cup race, Coca-Cola, Geico, Xfinity, Busch Beer, NASCAR.com/Tickets; USFL on Fox & NBC; Upcoming Xfinity race NASCAR.com/Tickets