Commercial breakdown: 2020 Firekeepers Casino 400

The first race of a Cup double-header weekend had its Invocation, National Anthem, and call to start the engines scrapped on Saturday, as the Xfinity race took longer than expected to complete. Despite the missing pieces, an exciting race took place. Of course, the broadcasters didn’t forget the commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Firekeepers Casino 400

Start time to record race/commercial periods: 4:59 PM
End time to record race/commercial periods: 7:43 PM
Total minutes of complete race broadcast: 164
Minutes of race broadcast: 139
Minutes of traditional commercials: 25
Minutes of side-by-side commercials: 11

Total number of commercials: 90
Total number of companies or entities advertised: 36
Total number of traditional commercials (not split-screen): 64
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 21
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Wendy’s (8 times); Geico (7 times); Xfinity (7 times); Coca-Cola (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

‘The Capture’ on PeacockTV.com peacocktv.com/the-capture – 1
Upcoming Cup race on NBC/NBC Sports – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
Golf on Golf Channel – 1
‘Shark Tank’ on CNBC cnbc.com/shark-tank/ – 1
‘The Titan Games’ nbc.com/the-titan-games – 1

Total: 7

Restaurants/Food

Wendy’s wendys.com – 6
McDonald’s mcdonalds.com – 4
Sonic sonicdrivein.com – 4
Coca-Cola cocacola.com – 2
Bush’s Baked Beans bushbeans.com/ – 1
KFC kfc.com/ – 1
Reese’s reeses.com – 1

Total: 19

Beer/Alcohol

Budweiser budweiser.com – 2
Busch Light Apple busch.com – 1

Total: 3

Car/Truck/Bike

Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 4
Ram Trucks ram.com – 4
Chevy chevy.com – 1
Ford ford.com – 1
NTB.com ntb.com – 1
TireRack.com tirerack.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 15

Insurance/Health

Geico.com geico.com – 4
USAA.com usaa.com – 2
KnowWhenKnowHow.org – 1
MoreThanTired.com – 1
Progressive progressive.com – 1

Total: 9

Home Improvement

Lowes lowes.com and Valspar Valspar.com – 1

Total: 1

Legal

Harry S. Cohen & Assoc. medmal1.com – 2

Total: 2

Technology

Amazon amazon.com – 2
Xfinity.com xfinity.com – 2
effectv effectv.com/adplanner – 1
Xfinity.com/sports xfinity.com/sports – 1

Total: 6

Products/Services for the Home and Personal Use

Gorilla Tape and Glue gorillatough.com – 1

Total: 1

Travel

UniversalOrlando.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:
4:59 PM – 5:09 PM – 10      5:09 PM – 5:11 PM – 2
5:11 PM – 5:14 PM – 3      5:14 PM – 5:15 PM – 1
5:15 PM – 5:16 PM – 1      5:16 PM – 5:17 PM – 1
5:17 PM – 5:33 PM – 16      5:33 PM – 5:35 PM – 2
5:35 PM – 5:38 PM – 3      5:38 PM – 5:40 PM – 2
5:40 PM – 5:49 PM – 9      5:49 PM – 5:51 PM – 2
5:51 PM – 6:09 PM – 18      6:09 PM – 6:12 PM – 3
6:12 PM – 6:14 PM – 2      6:14 PM – 6:16 PM – 2
6:16 PM – 6:23 PM – 7      6:23 PM – 6:26 PM – 3
6:26 PM – 6:36 PM – 10      6:36 PM – 6:39 PM – 3
6:39 PM – 7:12 PM – 33      7:12 PM – 7:14 PM – 2
7:14 PM – 7:24 PM – 10      7:24 PM – 7:26 PM – 2
7:26 PM – 7:43 PM – 17      7:43 PM – checkered flag

Total race brdcst time: 139      Total comm. brdcst time: 25

Number of companies featured during broadcast: 21
(Monster Energy; Hunt Bros. Pizza; Sonic; Coca-Cola; Busch Beer, Busch Light Apple; Ford Performance; Toyota; Dodge Ram; Geico; Liberty Mutual; Advance Auto Parts, CallingAllDieHards.com @AdvanceAuto #WhyIAmADieHard ; Credit One Bank; Bass Pro Shops & Cabela’s; Xfinity; PeacockTV.com, ‘Lost Speedways’; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR.com/Shop ; Countdown to Green show on NBCSN; ‘NASCAR America Post-Race Show’, ‘Dale Jr. Download’ on NBCSN; Upcoming Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:25 PM – 5:27 PM
USAA; KFC; Verizon/publicsafety ; Reese’s; Upcoming Xfinity race; upcoming Cup race

6:00 PM – 6:03 PM
Geico; Wendy’s; Xfinity.com/nascar ; Wendy’s; Upcoming Cup race, Geico, Coca-Cola, Xfinity, Busch Beer; Upcoming Cup race; NHL on NBC Sports

6:46 PM – 6:49 PM
Toyota; USAA; Xfinity.com/nascar ; Verizon/publicsafety ; Upcoming Cup race; Golf on Golf Channel

6:57 PM – 7:00 PM
GoodYear; KFC; Progressive; Reese’s; Coca-Cola; UniversalOrdlando.com ; NHL on NBC Sports

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