Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 STP 500
Start time to record race/commercial periods: 1:54 PM
End time to record race/commercial periods: 5:32 PM
Total minutes of complete race broadcast: 218
Minutes of race broadcast: 181
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 7
Total number of commercials: 101
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 15
Total number of companies or entities advertised: 12
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Ford (4 times), Toyota (4 times), Dominos (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘911’ fox.com/9-1-1 on Fox – 2
Baseball on Fox Sports foxsports.com/mlb – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Gander Outdoors Truck race on Fox/FS1 foxsports.com/nascar – 1
Boxing on Fox Sports foxsports.com/boxing – 1
‘Lock it In’ fox.com/lock-it-in/ – 1
‘Sean Hannity’ foxnews.com/shows/Hannity – 1
Total: 10
Movies
‘Shazam’ shazammovie.com – 1
‘Aquaman’ aquamanmovie.com – 1
Total: 2
Restaurants/Food
Dominos dominos.com – 4
Coca-Cola Orange Vanilla us.coca-cola.com/flavors/ – 2
Marcos Pizza marcos.com – 2
McDonald’s mcdonalds.com – 2
Burger King burgerking.com – 1
Coke Zero cokezero.com/ – 1
diet Dr. Pepper drpepper.com – 1
Hooters hooters.com – 1
Mountain Dew mountaindew.com/ – 1
Wendy’s wendys.com – 1
Total: 16
Beer/Alcohol
Busch busch.com – 2
Sam Adams samueladams.com – 2
Total: 4
Car/Truck/Bike
Ford ford.com – 4
CarFax.com carfax.com – 2
Interstate Batteries interstatebatteries.com/ – 2
Buyatoyota.com buyatoyota.com – 2
Toyota toyota.com – 2
Can-Am Off Road can-am.brp.com/off-road – 1
Chevy chevy.com – 1
Kubota kubotausa.com – 1
NTB.com ntb.com – 1
ChooseNissan.com choosenissan.com – 1
Shell Rotella Rotella.com/gastruck – 1
Total: 18
Insurance/Health
Geico.com geico.com – 3
Progressive progressive.com – 2
Allstate allstate.com – 1
Total: 6
Wireless Phone
Cricket mycricket.com – 3
Total: 3
Home Improvement
Kioti tractors kioti.com – 2
Cub Cadet Dealers cubcadetdealers.com – 1
Total: 3
Financial
H&R Block hrblock.com – 3
TD AmeriTrade.com tdameritrade.com – 2
Ally Bank allybank.com – 1
CreditKarma.com creditkarma.com – 1
CFP Pro LetsMakeaPlan.org – 1
tdameritrade.com tdameritrade.com – 1
Total: 9
Technology
Anthem video game – 2
Indeed indeed.com – 1
Total: 3
Products/Services for the Home and Personal Use
SaveonSymbicort.com saveonsymbicort.com – 2
Unisom unisom.com – 2
Garnier Fructis garnierusa.com – 1
Icy Hot icyhot.com – 1
Ozempic ozempic.com – 1
Selsun Blue selsunblue.com – 1
Xeljanz Xeljanz.com – 1
Total: 9
Travel
VisitMyrtleBeach.com visitmyrtlebeach.com – 1
Total: 1
Racing Related
NASCAR.com/tickets nascar.com/tickets – 1
BristolTix.com bristol.com/ – 1
Total: 2
Race brdcast times: Comm. brdcast times:
1:54 PM – 1:56 PM – 2 1:56 PM – 1:59 PM – 3
1:59 PM – 2:03 PM – 4 2:03 PM – 2:05 PM – 2
2:05 PM – 2:15 PM – 10 2:15 PM – 2:18 PM – 3
2:18 PM – 2:26 PM – 8 2:26 PM – 2:29 PM – 3
2:29 PM – 2:35 PM – 6 2:35 PM – 2:38 PM – 3
2:38 PM – 2:45 PM – 7 2:45 PM – 2:47 PM – 2
2:47 PM – 2:58 PM – 11 2:58 PM – 3:01 PM – 3
3:01 PM – 3:03 PM – 2 3:03 PM – 3:06 PM – 3
3:06 PM – 3:12 PM – 6 3:12 PM – 3:14 PM – 2
3:14 PM – 3:23 PM – 9 3:23 PM – 3:25 PM – 2
3:25 PM – 3:53 PM – 28 3:53 PM – 3:55 PM – 2
3:55 PM – 3:58 PM – 3 3:58 PM – 4:01 PM – 3
4:01 PM – 4:08 PM – 7 4:08 PM – 4:10 PM – 2
4:10 PM – 4:28 PM – 18 4:28 PM – 4:30 PM – 2
4:30 PM – 5:12 PM – 42 5:12 PM – 5:14 PM – 2
5:14 PM – 5:32 PM – 18 5:32 PM – checkered flag
Total race brdcst time: 181 Total comm. brdcst time: 37
Number of companies featured during broadcast: 20
(Monster Energy; Fox Sports Supports foxsports.com/supports Action for Healthy Kids actionforhealthykids.org ; Kroger; Outback; Coca-Cola @CocaColaRacing, Orange Vanilla Coca-Cola; Chevy; Ford Performance; Toyota, TRD; Ram Trucks; Sunoco; GoodYear; Geico; Credit One Bank; Duracell; Symbicort; PBC on FS1; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Xfinity race; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:33 PM –3:36 PM
Upcoming Cup race; Chevy; KFC; NASCAR.com/Tickets; ‘Race Hub’ on FS1; upcoming Cup race
4:38 PM – 4:40 PM
Upcoming Xfinity race; Toyota; Geico; upcoming Cup race; Baseball on FS1
4:55 PM – 4:57 PM
PBC on FS1; Busch Beer; TalladegaSuperSpeedway.com NASCAR.com/Tickets; upcoming Cup race