On Sunday, William Byron rolled his No. 24 Chevrolet into Victory Lane at Las Vegas Motor Speedway like he ruled the place. Not only had he won, but he swept both stages. That he had a sponsor of Raptor Tough on his race car fit the circumstances perfectly. Sponsors, much like a talented driver, are essential to the sport; just as commercials are necessary to the broadcast. For those fans who like to know precisely how many ads there were this week, and how much time they took during the broadcast, here is the breakdown.
Race and Commercial Breakdown of the 2023 Pennzoil 400 presented by Jiffy Lube
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:43 PM
Total minutes of complete race broadcast: 193
Minutes of race broadcast: 153
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 9
Total number of commercials: 119
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 58
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 24
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (6 times); Coca-Cola (8 times); Upcoming Cup race (5 times); Wendy’s (5 times); Geico (5 times); Xfinity (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Big East Tournament on Fox foxsports.com/college-basketball – 2
Fox Sports app – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar NASCAR.com/tickets nascar.com/tickets – 1
USFL theusfl.com – 1
World Baseball Classic on Fox Sports – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
Fox Nation nation.fox.com – 1
‘Next Level Chef’ fox.com/next-level-chef – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Seinfeld’ – 1
tubi tubitv.com – 1
Total: 13
Movies
‘Operation Fortune’ operationfortune.movie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
PNC.com/privatebank pnc.com/privatebank – 2
‘The National Desk’ on Fox 53 wpgh53.com – 1
A Comfort Service acomfortservice.com – 1
Evans Roofing and Gutters evansroofingandgutters.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 8
Restaurants/Food
Wendy’s wendys.com – 5
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Five Hour Energy Drink fivehour.com – 2
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
McDonald’s mcdonalds.com – 1
Papa Johns papajohns.com – 1
Velveeta facebook.com/Velveeta – 1
Total: 16
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Ford ford.com – 3
GoodYear goodyear.com – 2
CarFax.com carfax.com – 1
RamTrucks.com ramtrucks.com – 1
ebay motors ebay.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Vroom vroom.com – 1
Total: 14
Insurance/Health
Geico.com geico.com – 3
NJM Insurance – 2
Paxlovid.com – 2
Progressive progressive.com – 2
SafeAuto safeauto.com – 2
Liberty Mutual libertymutual.com – 1
USAA.com usaa.com – 1
Vaccines.gov – 1
Total: 14
Wireless Phone
T-Mobile/SeeWhy t-mobile.com/seewhy – 3
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Home Improvement
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 1
Financial
Citizens Bank/PeaceofMind citizensbank.com/peaceofmind – 1
Citizens Bank/YouGotThis citizensbank.com/YouGotThis – 1
Turbo Tax turbotax.com – 1
Total: 3
Education
Pennsylvania Western University PennWest.edu – 1
Pittsburgh Institute of Aeronautics PIA.edu – 1
Total: 2
Technology
Indeed indeed.com – 1
Xfinity.com xfinity.com – 1
Total: 2
Products/Services for the Home and Personal Use
PODS pods.com – 2
Breztri breztri.com – 2
Entresto.com entresto.com – 2
Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 2
ARIAT ariatwork.com – 1
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
Chewy.com – 1
Ozempic ozempic.com – 1
Total: 12
Travel
Visit New Jersey visitNJ.com – 2
Total: 2
Religion
HeGetsUs.com/LoveYourEnemies hegetsus.com/loveyourenemies – 1
Total: 1
Racing Related
NASCAR.com nascar.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:36 PM – 3
3:36 PM – 3:39 PM – 3 // 3:39 PM – 3:41 PM – 2
3:41 PM – 3:58 PM – 17 // 3:58 PM – 4:00 PM – 2
4:00 PM – 4:05 PM – 5 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:14 PM – 7 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:21 PM – 5 // 4:21 PM – 4:23 PM – 2
4:23 PM – 4:35 PM – 12 // 4:35 PM – 4:37 PM – 2
4:37 PM – 4:41 PM – 4 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:51 PM – 7 // 4:51 PM – 4:54 PM – 3
4:54 PM – 4:58 PM – 4 // 4:58 PM – 5:01 PM – 3
5:01 PM – 5:08 PM – 7 // 5:08 PM – 5:11 PM – 3
5:11 PM – 5:15 PM – 4 // 5:15 PM – 5:18 PM – 3
5:18 PM – 5:27 PM – 9 // 5:27 PM – 5:30 PM – 3
5:30 PM – 5:34 PM – 4 // 5:34 PM – 5:36 PM – 2
5:36 PM – 5:49 PM – 13 // 5:49 PM – 5:52 PM – 3
5:52 PM – 6:02 PM – 10 // 6:02 PM – 6:04 PM – 2
6:04 PM – 6:43 PM – 39 // 6:43 PM – checkered flag
Total race brdcst time: 153 // Total comm. brdcst time:
Number of companies featured during broadcast: 23
(Fox Bet Super 6 app; Pennzoil; Jiffy Lube; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; GoodYear; Geico; Liberty Mutual; Progressive; PODS; Breztri; Credit One Bank; Indeed.com ; Xfinity; Big East Tournament on FS1; World Baseball Classic on FS1; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:27 PM – 4:29 PM
Ram Trucks; Gillette; AtlantaMotorSpeedway.com ; Xfinity; Upcoming Xfinity Series race on FS1; Coke Zero Sugar
5:20 PM – 5:23 PM
Liberty Mutual; 5 Hour Energy drink; ebay motors; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; WeatherTech.com ; ‘Farmer Wants a Wife’ on Fox fox.com/farmer-wants-a-wife ; MartinsvilleSpeedway.com
6:08 PM – 6:10 PM
Ford Performance; Golden Corral; NAPA; Verizon/FrontLine ; ‘Friday Night Smackdown’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
6:17 PM – 6:19 PM
Toyota ; Coke Zero Sugar; ‘The Masked Singer’ on Fox; Advance Auto Parts; Progressive; RichmondRaceway.com