Everyone has heard of the ‘Lincoln-Kennedy Coincidences,’ a list of eerie parallels between those two famous US Presidents. On Sunday, at the ‘Buschy McBush Race 400,’ Kyle Busch was the victor, and racing pundits everywhere were sharing their chuckles with their readers at the funniness of that. Most certainly, Kevin Harvick, a driver with Busch Beer as one of his main sponsors, found little humor in that particular fact. But he may take comfort that his sponsor was seen in commercials during the race five times. For those who like to know precisely how many other companies were represented, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Buschy McBusch Race 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:19 PM
Total minutes of complete race broadcast: 205
Minutes of race broadcast: 168
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 7
Total number of commercials: 111
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 95
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Geico (6 times); Coca-Cola (5 times); Busch Beer (5 times); Applebee’s (5 times); Ram Trucks (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 2
TSL Football thespringleague.com on FS1 – 1
FoxSports foxsports.com – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 1
Upcoming Camping World Truck race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Lego Masters’ fox.com/lego-masters – 1
‘911’ fox.com/9-1-1 and ‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
Total: 13
Movies
‘Wrath of Man’ miramax.com/movie/wrath-of-man/ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
PA Lottery palottery.state.pa.us/ – 2
C Harper CHarper.com – 1
Total: 3
Restaurants/Food
Applebees applebees.com – 5
Coke Zero cokezero.com/ – 3
Dr. Pepper drpepper.com – 3
McDonald’s mcdonalds.com – 3
Mountain Dew mountaindew.com/ – 2
Wendy’s wendys.com – 2
Little Caesars littlecaesars.com – 1
Marcos Pizza marcos.com – 1
Pure Protein pureprotein.com – 1
Subway Subway.com – 1
Total: 22
Beer/Alcohol
Busch busch.com – 3
Total: 3
Car/Truck/Bike
Ram Trucks ram.com – 4
Ford ford.com – 2
Advance Auto advanceautoparts.com – 2
Armor All facebook.com/armorall – 1
Can-Am can-am.brp.com – 1
Chevy chevy.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Bubba Wallace) – 1
WeatherTech.com weathertech.com – 1
Total: 16
Insurance/Health
TakeonPD.com – 4
USAA.com usaa.com – 3
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 1
Total: 13
Wireless Phone
T-Mobile t-mobile.com/ – 3
Cricket Wireless cricketwireless.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 5
Home Improvement
Kioti tractors kioti.com – 3
Total: 3
Financial
The Acorns app acorns.com – 1
Experian.com/boost experian.com/boost – 1
Total: 2
Technology
Amazon amazon.com – 1
Amazon Alexa amazon.com/alexa – 1
Comcast/Education comcast.com/education – 1
Xfinity.com xfinity.com – 1
Total: 4
Products/Services for the Home and Personal Use
Allegra allegra.com – 1
Natures Bounty naturesbounty.com – 1
Pandora pandora.net – 1
Total: 3
Travel
DisneyWorld.com – 2
Total: 2
Shipping
USPS usps.com – 2
Total: 2
Racing Related
NASCAR at Circuit of the Americas NASCARatCOTA.com – 1
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Darlington Raceway darlingtonraceway.com – 1
Total: 3
Race brdcast times: Comm. brdcast times:
2:54 PM – 2:57 PM – 3 2:57 PM – 3:00 PM – 3
3:00 PM – 3:03 PM – 3 3:03 PM – 3:05 PM – 2
3:05 PM – 3:19 PM – 14 3:19 PM – 3:21 PM – 2
3:21 PM – 3:30 PM – 9 3:30 PM – 3:32 PM – 2
3:32 PM – 3:40 PM – 8 3:40 PM – 3:42 PM – 2
3:42 PM – 3:47 PM – 5 3:47 PM – 3:50 PM – 3
3:50 PM – 4:01 PM – 11 4:01 PM – 4:04 PM – 3
4:04 PM – 4:07 PM – 3 4:07 PM – 4:09 PM – 2
4:09 PM – 4:18 PM – 9 4:18 PM – 4:20 PM – 2
4:20 PM – 4:26 PM – 6 4:26 PM – 4:28 PM – 2
4:28 PM – 4:42 PM – 14 4:42 PM – 4:45 PM – 3
4:45 PM – 4:52 PM – 7 4:52 PM – 4:54 PM – 2
4:54 PM – 4:57 PM – 3 4:57 PM – 5:00 PM – 3
5:00 PM – 5:09 PM – 9 5:09 PM – 5:11 PM – 2
5:11 PM – 5:18 PM – 7 5:18 PM – 5:20 PM – 2
5:20 PM – 5:39 PM – 19 5:39 PM – 5:41 PM – 2
5:41 PM – 6:19 PM – 38 6:19 PM – checkered flag
Total race brdcst time: 168 Total comm. brdcst time: 37
Number of companies featured during broadcast: 18
(Fox Sports & GoodSports.org ; Fox Bet Super 6 app, Clint’s Stage 2 Contest; Monster Energy; KFC; Coca-Cola, Coke Zero Sugar, Dr. Pepper Zero Sugar; Busch Beer; Ford Performance; Toyota; Geico; USAA; FedEx; Credible.com; Credit One Bank; Xfinity; MLB on FS1; ‘Friday Night Smackdown’ on Fox; ‘Race Day’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:54 PM – 3:56 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Geico; Ram Trucks; Wendy’s; Fox Nation on Fox News
4:35 PM – 4:38 PM
Toyota; Subway; Blue Cross/Blue Shield Medicare BenefitofBlue.com ; #NASCARSalutes , NASCAR.com/Tickets ; ‘Friday Night Smackdown’ on Fox
5:53 PM – 5:55 PM
Upcoming Cup race, #NASCARSalutes NASCAR.com/tickets ; Ford; Xfinity Xfinity.com/nascar ; Little Caesars; MLB on FS1; NASCAR.com/KidsTix