There are a few things for certain following the Sunday Cup race in Atlanta: While Fords were the best qualifiers and the expected brand to dominate, Chevys actually did so; Denny Hamlin and Alex Bowman aren’t inviting each other over for a barbecue anytime soon; and everyone really enjoyed the pre-race side-by-side laps run by Kevin Harvick and Richard Childress. Another certainty: despite the race being shortened for weather, there were still commercials to watch. For those fans who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Quaker State 400 available at Walmart
Start time to record race/commercial periods: 7:01 PM
End time to record race/commercial periods: 9:47 PM
Total minutes of complete race broadcast: 166
Minutes of race broadcast: 136
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 5
Total number of commercials: 86
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 74
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 12
Total number of companies or entities advertised: 10
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 2
Companies seen the most in commercials during this broadcast: Coca-Cola (4 times); Xfinity (4 times); McDonald’s (4 times); Sonic (4 times); Breztri (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Monday Night Raw’ usanetwork.com/wwe-raw – 3
The Open Golf on NBC, USA, Peacock – 2
‘NXT’ on usanetwork.com – 1
‘To End All War’ on NBC nbc.com/to-end-all-war-oppenheimer-the-atomic-bomb/about – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
LPGA Golf on Golf Channel & Peacock – 1
‘Chopped’ on Food Network foodnetwork.com/shows/chopped – 1
CNBCEvents.com/GAMEPLAN2023 – 1
‘LA Fire & Rescue’ nbc.com/la-fire-and-rescue – 1
Total: 12
Movies
‘Gran Turismo’ granturismo.movie – 1
‘Oppenheimer’ oppenheimermovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 1
Flynn’s Tire flynnstire.com – 1
Molyneaux MolyneauxHome.com – 1
Total: 3
Restaurants/Food
McDonald’s mcdonalds.com – 4
Sonic sonicdrivein.com – 3
IHOP ihop.com – 3
Coca-Cola cocacola.com – 3
Door Dash doordash.com – 1
Outback outback.com – 1
Wendy’s wendys.com – 1
Total: 16
Car/Truck/Bike
Ram Trucks ram.com – 3
ebay motors ebay.com – 3
Firestone firestonecompleteautocare.com – 2
WeatherTech.com weathertech.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 2
Vroom vroom.com – 1
CarGurus.com – 1
Chevy chevy.com – 1
Total: 15
Insurance/Health
FoldsofHonor.org/ – 2
USAA.com usaa.com – 2
Wounded Warrior Project woundedwarriorproject.org – 1
Shingrix.com – 1
Total: 6
Financial
Ally Bank allybank.com (Alex Bowman) – 3
Total: 3
Technology
Xfinity.com xfinity.com – 3
Amazon Prime amazon.com/prime – 2
Points Bet join.pointsbet.com – 2
Total: 7
Products/Services for the Home and Personal Use
Breztri breztri.com – 4
Dramamine Dramamine.com – 2
Gorilla Tape and Glue gorillatough.com – 1
Osteo Bi-Flex osteobiflex.com – 1
Total: 8
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
RichmondRaceway.com richmondraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
7:01 PM – 7:04 PM – 3 // 7:04 PM – 7:07 PM – 3
7:07 PM – 7:10 PM – 3 // 7:10 PM – 7:12 PM – 2
7:12 PM – 7:30 PM – 18 // 7:30 PM – 7:32 PM – 2
7:32 PM – 7:35 PM – 3 // 7:35 PM – 7:37 PM – 2
7:37 PM – 7:48 PM – 11 // 7:48 PM – 7:50 PM – 2
7:50 PM – 8:01 PM – 11 // 8:01 PM – 8:03 PM – 2
8:03 PM – 8:05 PM – 2 // 8:05 PM – 8:08 PM – 3
8:08 PM – 8:21 PM – 13 // 8:21 PM – 8:23 PM – 2
8:23 PM – 8:34 PM – 11 // 8:34 PM – 8:36 PM – 2
8:36 PM – 8:54 PM – 18 // 8:54 PM – 8:57 PM – 3
8:57 PM – 9:15 PM – 18 // 9:15 PM – 9:17 PM – 2
9:17 PM – 9:22 PM – 5 // 9:22 PM – 9:25 PM – 3
9:25 PM – 9:36 PM – 11 // 9:36 PM – 9:38 PM – 2
9:38 PM – 9:47 PM – 9 ~ Rain Delay ~
9:58 PM 24 called winner
Total race brdcst time: 136 // Total comm. brdcst time: 30
Number of companies featured during broadcast: 18
(Quaker State quakerstate.com ; Hunt Bros. Pizza; Cheddars Scratch Kitchen cheddars.com ; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer, Busch Light Beer; Toyota; Geico; Progressive; Gorilla Glue; Ashley Furniture; PODS; Credit One Bank; Bank of America; Ruoff Mortgage ruoff.com ; Xfinity; NASCAR.com/ThankYouFans ; NASCAR.com/Mobile)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:45 PM – 8:48 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Applebee’s; Progressive; Ashley Furniture; Toyota (various drivers); PoconoRaceway.com
9:09 PM – 9:11 PM
Verizon/FrontLine ; Sonic; Toyota (various drivers); Applebee’s; Door Dash; NASCAR.com/ThankYouFans