Last week, NASCAR fans were treated to a race in bright sunshine, and with few cautions. After several prior races being affected by weather and plodding cautions, it was a welcome change. To many fans’ great pleasure, the same scenario occurred on Sunday in the splendorous surroundings of Schuyler County, New York. However, it is always the same scenario regarding having commercials during the race broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Go Bowling at the Glen
Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 5:22 PM
Total minutes of complete race broadcast: 141
Minutes of race broadcast: 118
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 12
Total number of commercials: 93
Total number of companies or entities advertised: 43
Total number of traditional commercials (not split-screen): 59
Total number of companies or entities advertised: 30
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 21
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: ‘Gran Turismo’ movie (8 times); Toyota (6 times); Sonic (5 times); Subway (4 times); IHOP (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
NFL Kick-Off on NBC & Peacock – 2
College Football on NBC/NBC Sports – 1
Total: 3
Movies
‘Gran Turismo’ granturismo.movie – 8
‘Equalizer 3’ equalizer.movie – 1
‘Expend4bles’ expendables.movie – 1
Total: 10
Local News/Sports/Points-of-Interest in Penna.
C Harper Chevy East CHarperChevyEast.com – 2
Cochran cochran.com – 1
Mattress Factory mattress.org – 1
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 5
Subway Subway.com – 4
IHOP ihop.com – 4
McDonald’s mcdonalds.com – 3
Applebees applebees.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Total: 18
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Safe Lite safelite.com – 2
Toyota toyota.com – 2
Vroom vroom.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
Flynn’s Tires flynnstires.com – 1
GMCDealer.com gmcdealer.com – 1
WeatherTech.com weathertech.com – 1
Total: 13
Wireless Phone
Mint Mobile mintmobile.com – 1
Total: 1
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Total: 2
Technology
Points Bet join.pointsbet.com – 1
Xfinity.com xfinity.com – 1
Total: 2
Products/Services for the Home and Personal Use
Uqora uqora.com – 2
Total: 2
Racing Related
Darlington Raceway darlingtonraceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:01 PM – 3:05 PM – 4 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:11 PM – 3 // 3:11 PM – 3:13 PM – 2
3:13 PM – 3:31 PM – 18 // 3:31 PM – 3:34 PM – 3
3:34 PM – 3:38 PM – 4 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:53 PM – 12 // 3:53 PM – 3:55 PM – 2
3:55 PM – 4:01 PM – 6 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:12 PM – 8 // 4:12 PM – 4:15 PM – 3
4:15 PM – 4:33 PM – 18 // 4:33 PM – 4:35 PM – 2
4:35 PM – 4:36 PM – 1 // 4:36 PM – 4:38 PM – 2
4:38 PM – 5:22 PM – 44 // 5:22 PM – checkered flag
Total race brdcst time: 118 // Total comm. brdcst time: 23
Number of companies featured during broadcast: 23
(GoBowling.com ; Sonic; Applebee’s; Coca-Cola, Coke Zero Sugar; Celsius; Monster Energy; Busch Beer; Toyota; GoodYear; Geico; Progressive; Liberty Mutual; ebay motors; BuildSubmarines.com ; Ashley Furniture; Freeway.com ; Credit One Bank; Bank of America; Xfinity; College Football on NBC Sports; IndyCar on NBC & Peacock; NASCAR Tracks app; NASCAR.com/Drive ; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:19 PM – 4:22 PM
Verizon/FrontLine ; Progressive; Door Dash; Busch Light beer; Golden Corral; Toyota (various drivers); NASCAR.com/Shop
4:26 PM – 4:29 PM
Xfinity; Busch Light beer; PODS; Ashley Furniture; Gorilla Glue; Toyota (various drivers); Bush’s Beans; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
4:52 PM – 4:54 PM
Celsius; Applebee’s; Busch Light beer; Xfinity; ebay motors; KansasSpeedway.com; NXT on USA
5:02 PM – 5:04 PM
Advance Auto Parts & Die Hard; PODS; Busch Light beer; Golden Corral; Xfinity; Door Dash
5:10 PM – 5:12 PM
Verizon/FrontLine ; Toyota (various drivers); Ashley Furniture; ebay motors; Progressive; NFL KickOff on NBC Sports