A pastor once said that he began to be frazzled by the many interruptions in his day. He fretted he could not get the Lord’s work done, for all the things that stopped his progression. However, he happily came to the conclusion that the interruptions were the things that got the Lord’s work done. There were interruptions to the Cup race on Sunday, in the form of pesky rain delays; and, for the fans at home, the commercials. But fans need to remember that is how the broadcast gets done. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Bass Pro Shops Night Race
Start time to record race/commercial periods: 6:30 PM
Rain Delay: 6:43 PM
Restart: 6:48 PM
Rain Delay: 7:02 PM
Restart: 7:10 PM
Rain Delay: 8:09 PM
Restart: 8:21 PM
End time to record race/commercial periods: 10:13 PM
Total minutes of complete race broadcast: 198
Minutes of race broadcast: 176
Minutes of traditional commercials: 22
Minutes of side-by-side commercials: 13
Total number of commercials: 82
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 48
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 24
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Coca-Cola (5 times); Toyota (5 times); Sonic (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 2
College Football on NBC/NBC Sports & Peacock – 2
‘Chucky’ on USA & SyFy & Peacock – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
‘Found’ nbc.com/found – 1
‘Hot Wheels Ultimate Challenge’ nbc.com/hot-wheels-ultimate-champion – 1
‘The Irrational’ nbc.com/the-irrational – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
C Harper CHarper.com – 1
Total: 1
Restaurants/Food
McDonald’s mcdonalds.com – 3
Wendy’s wendys.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Door Dash doordash.com – 2
Fire House Subs firehousesubs.com – 2
Applebees applebees.com – 1
Coca-Cola cocacola.com – 1
IHOP ihop.com – 1
Total: 14
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Ford ford.com – 2
CarGurus.com – 1
Chevy chevy.com – 1
Flynn’s Tires flynnstires.com – 1
Buyatoyota.com buyatoyota.com – 1
Vroom vroom.com – 1
Total: 10
Insurance/Health
NANO nanohearingaids.com 800-238-2100 – 1
USAA.com usaa.com – 1
Total: 2
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
Total: 2
Technology
Amazon amazon.com – 1
Points Bet join.pointsbet.com – 1
Xfinity.com xfinity.com – 1
Total: 3
Products/Services for the Home and Personal Use
Breztri breztri.com – 1
Xiaflex.com – 1
Total: 2
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
6:30 PM – 6:43 PM – 13 // 6:43 PM – Rain Delay
6:48 PM – 7:02 PM – 14 // 7:02 PM – Rain Delay
7:10 PM – 7:18 PM – 8 // 7:18 PM – 7:20 PM – 2
7:20 PM – 7:27 PM – 7 // 7:27 PM – 7:29 PM – 2
7:29 PM – 7:31 PM – 2 // 7:31 PM – 7:33 PM – 2
7:33 PM – 7:42 PM – 9 // 7:42 PM – 7:44 PM – 2
7:44 PM – 7:47 PM – 3 // 7:47 PM – 7:49 PM – 2
7:49 PM – 7:53 PM – 4 // 7:53 PM – 7:55 PM – 2
7:55 PM – 7:57 PM – 2 // 7:57 PM – 8:00 PM – 3
8:00 PM – 8:09 PM – 9 // 8:09 PM – Rain Delay
8:21 PM – 8:51 PM – 30 // 8:51 PM – 8:53 PM – 2
8:53 PM – 8:55 PM – 2 // 8:55 PM – 8:56 PM – 1
8:56 PM – 9:05 PM – 9 // 9:05 PM – 9:07 PM – 2
9:07 PM – 9:35 PM – 28 // 9:35 PM – 9:37 PM – 2
9:37 PM – 10:13 PM – 36 // 10:13 PM – checkered flag
Total race brdcst time: 176 // Total comm. brdcst time: 22
Number of companies featured during broadcast: 23
(Bass Pro Shops bassproshops.com ; Cheddars cheddars.com ; Applebee’s; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford, NASCAR.com/fordplayoffspromo ; Toyota; GoodYear; Sunoco; Geico; Progressive; Advance Auto Parts; ebay motors; BuildSubmarines.com ; Ashley Furniture; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; ‘The Continental’ on Peacock; ‘Football Night in America’ NBC & Peacock; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/Drive ; NASCAR Tracks app; NASCAR.com/FanRewards)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:29 PM – 8:32 PM
Advance Auto Parts & DieHard ; Sonic; 5 Hour Energy drink; Xfinity; Progressive; CharlotteMotorSpeedway.com
8:41 PM – 8:44 PM
Xfinity; Sonic; 5 Hour Energy drink; Liberty Mutual; Chewy; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; John Wick Special on USA & SyFy
9:18 PM – 9:21 PM
Toyota (various drivers); Sonic; Ashley Furniture; PODS; ebay motors; Homestead Miami homesteadmiamispeedway.com ; ‘Fast X’ fastxmovie.com ; Super Moto Cross Finals
9:29 PM – 9:31 PM
Advance Auto Parts & DieHard ; Chewy; Liberty Mutual; Xfinity; Ashley Furniture; ebay motors; ‘Chucky’ on USA, SyFy & Peacock
9:47 PM – 9:49 PM
Progressive; GoodYear; Sonic; PODS; Xfinity; Sunday Night Football on NBC & Peacock