A capacity crowd watched an exciting inaugural race at World Wide Technology Raceway on Sunday. All the elements of a captivating race occurred: daring passes at high speeds, unexpected mechanical breakdowns, drivers held in contempt for their on-track maneuvers, heroic dashes for the lead, and paint-scraping side-banging desperate launches for victory. The folks at home watching the race had all that to watch, and commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Enjoy Illinois 300
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 6:56 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 175
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 11
Total number of commercials: 108
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 88
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 19
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (6 times); Coca-Cola (5 times); Subway (5 times); Wendy’s (5 times); ebay motors (5 times); Busch Beer (4 times); Geico (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Baseball on Fox Sports foxsports.com/mlb – 3
Masters Agility Championship on Fox caninechronicle.com – 1
‘After Jackie’ on HISTORY channel history.com/specials/after-jackie – 1
Upcoming Camping World Truck race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
AUF Soccer Uruguayan Football Assoc. auf.org.uy on Fox – 1
‘Don’t Forget the Lyrics’ fox.com/dont-forget-the-lyrics/ and ‘Beat Shazam’ fox.com/beat-shazam – 1
Fox News foxnews.com – 1
Total: 9
Movies
‘Father Stu’ fatherstumovie.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
C Harper CHarper.com – 1
PNC.com/privatebank pnc.com/privatebank – 1
Total: 4
Restaurants/Food
Subway Subway.com – 4
Wendy’s wendys.com – 4
KFC kfc.com/ – 3
Coke.com/CokeStudio cokestudio – 3
McDonald’s mcdonalds.com – 2
Dairy Queen dq.com – 2
Dr. Pepper drpepper.com – 1
Tovala.com – 1
Carl’s Jr. carlsjr.com and Hardees hardees.com – 1
Total: 21
Beer/Alcohol
Jack Daniels jackdaniels.com – 4
Busch Light busch.com – 1
Total: 5
Car/Truck/Bike
ebay motors ebay.com – 4
Ford ford.com – 4
Chevy chevy.com – 2
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Christopher Bell) – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 18
Insurance/Health
TreatCV19.com or covid19oralrx.com/en – 3
USAA.com usaa.com/jointoday – 2
Geico.com geico.com – 2
Dexcom Dexcom.com – 1
Liberty Mutual libertymutual.com – 1
NHTSA nhtsa.org – 1
Total: 10
Wireless Phone
T-Mobile t-mobile.com/ – 2
Xfinity Mobile/mysavings xfinitymobile.com/mysavings – 1
Total: 3
Home Improvement
Kubota gokubota.com – 1
Total: 1
Financial
Bank of America/CustomizeCash bankofamerica.com/CustomizeCash – 3
Total: 3
Technology
Google Pixel store.google.com/product/pixel_6?pli=1&hl=en-US – 2
Indeed indeed.com – 2
Comcast Rise comcastrise.com – 1
DuckDuckGo duckduckgo.com – 1
effectv effectv.com – 1
Total: 5
Products/Services for the Home and Personal Use
Allegra allegra.com – 1
Mattress Firm mattressfirm.com – 1
Total: 2
Racing Related
ISMA Supers ismasupers.com at Jennerstown Speedway jennerstown.org – 2
Camping World Truck Series at Knoxville Raceway knoxvilleraceway.com – 1
NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 1
NashvilleSuperSpeedway.com – 1
Total: 5
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:28 PM – 4 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:34 PM – 4 // 3:34 PM – 3:36 PM – 2
3:36 PM – 3:54 PM – 18 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:14 PM – 17 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:19 PM – 2 // 4:19 PM – 4:23 PM – 4
4:23 PM – 4:31 PM – 8 // 4:31 PM – 4:33 PM – 2
4:33 PM – 4:34 PM – 1 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:45 PM – 8 // 4:45 PM – 4:48 PM – 3
4:48 PM – 4:56 PM – 8 // 4:56 PM – 4:59 PM – 3
4:59 PM – 5:03 PM – 4 // 5:03 PM – 5:06 PM – 3
5:06 PM – 5:30 PM – 24 // 5:30 PM – 5:34 PM – 4
5:34 PM – 5:36 PM – 2 // 5:36 PM – 5:39 PM – 3
5:39 PM – 5:49 PM – 10 // 5:49 PM – 5:51 PM – 2
5:51 PM – 6:56 PM – 65 // 6:56 PM – checkered flag
Total race brdcst time: 175 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 22
(World Wide Technology Raceway WWT.com ; Fox Bet Super 6 app; AMR Safety Team amr.net ; Gold Fish Casino facebook.com/GoldFishCasinoSlots/, Goldfish-Racing.com ; Monster Energy; Hunt Bros. Pizza; KFC; Subway; Coca-Cola; Sunny D sunnyd.com ; Busch Beer, @BuschBeer #BuschLightPolite #Sweepstakes ; Ford Performance; Ram Trucks; Geico; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Baseball on Fox; USFL on Fox; ‘Race Hub’ on FS1; ‘Race Day’ on FS1, Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:03 PM – 4:06 PM
Advance Auto Parts (Joey Logano); Geico; Ram Trucks; Upcoming Cup Series race NASCAR.com/Tickets ; USFL on Fox; Upcoming Camping World Truck Series race NASCAR.com/Tickets
5:15 PM – 5:18 PM
NashvilleSuperSpeedway.com NASCAR.com/Tickets; Toyota (Christopher Bell); Wendy’s; Xfinity.com/nascar ; Busch Light; Baseball on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:58 PM – 6:01 PM
Ram Trucks; Subway; USAA/JoinToday ; Busch Light; RoadAmerica.com NASCAR.com/Tickets ; Upcoming Cup race on FS1; Upcoming CWTS race, NASCAR.com/Tickets
6:18 PM – 6:21 PM
SonomaRaceway.com NASCAR.com/Tickets ; Liberty Mutual; ebay motors; Toyota (Kyle Busch); Coke Zero Sugar coke.com/CokeStudio ; USFL on Fox; Upcoming Cup race