NASCAR fans didn’t need headless horsemen, zombies, or the children of the night for scares on Sunday in Martinsville. There were plenty of high blood pressure-inducing moments during the caution-heavy Xfinity 500 race. Denny Hamlin, especially, may have future nightmares about a monster machine breathing down his neck, with, of all things, the name of a bank emblazoned on its chest. Ally Bank also turned up in a few ads during the race, but not to scare anyone; nor did any of the other sponsors. For those fans who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Xfinity 500
Start time to record race/commercial periods: 1:55 PM
End time to record race/commercial periods: 5:56 PM
Total minutes of complete race broadcast: 241
Minutes of race broadcast: 199
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 12
Total number of commercials: 127
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 17
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (9 times); Xfinity (7 times); Sonic (7 times); Amazon (7 times); Geico (6 times); WPXI (5 times);
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
Olympics on NBC & Peacock nbcolympics.com – 2
‘Annie Live!’ on NBC – 1
Upcoming Cup race on NBC/NBC Sports – 1
‘The Bradshaw Bunch’ on e! eonline.com – 1
‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Chicago MED’ nbc.com/Chicago-med – 1
‘Chicago PD’ nbc.com/Chicago-pd – 1
‘Chucky’ on USA & SciFi – 1
‘La Brea’ on NBC nbc.com/la-brea – 1
‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘The Voice’ nbc.com/the-voice – 1
‘Yellowstone’ on Paramount paramountnetwork.com/shows/Yellowstone – 1
Total: 17
Movies
‘Halloween Kills’ halloweenmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
BetRivers.com – 4
PA Lottery palottery.state.pa.us/ – 1
Total: 10
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Sonic sonicdrivein.com – 5
Door Dash doordash.com – 2
IHOP ihop.com – 2
KFC kfc.com/ – 2
Kit Kat kitkat.com – 2
Mountain Dew mountaindew.com/ – 2
Pringles pringles.com – 2
Reese’s reeses.com – 2
Subway Subway.com – 1
Subway Subway.com (Kevin Harvick) – 1
McDonald’s mcdonalds.com – 1
Door Dash doordash.com (Bubba Wallace) – 1
Total: 28
Beer/Alcohol
Busch busch.com – 2
Total: 2
Car/Truck/Bike
Ford ford.com – 3
Old Dominion Freight Lines odfl.com/Home/ – 1
Toyota toyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 6
Insurance/Health
USAA.com usaa.com – 3
Geico.com geico.com – 2
NJM Insurance – 2
PowertothePatients.org (Erik Jones) – 1
Progressive progressive.com – 1
Total: 9
Financial
Capital One capitalone.com – 4
Ally Bank allybank.com – 1
Total: 5
Technology
Amazon amazon.com – 6
Whoop whoop.com – 3
Fan Duel fanduel.com – 2
Xfinity/NASCAR xfinity.com/nascar – 2
Xfinity.com xfinity.com – 1
Amazon Prime amazon.com/prime – 1
Bose bose.com – 1
NASCAR Ignition nascar.com/news-media/2021/08/11/nascar-21-ignition-gets-green-flag-for-oct-28-2021-preorders-start-aug-12/ – 1
Verizon/frontline verizon.com/frontline – 1
Total: 18
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 1
Breztri breztri.com – 1
Trelegy trelegy.com – 1
Total: 3
Travel
Ark Encounter arkencounter.com – 1
Total: 1
Political/Special Interest
Megan Sullivan megsullivanforjudge.com/ – 1
Total: 1
Racing Related
Phoenix Raceway phoenixraceway.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
1:55 PM – 1:57 PM – 2 1:57 PM – 1:59 PM – 2
1:59 PM – 2:04 PM – 5 2:04 PM – 2:06 PM – 2
2:06 PM – 2:19 PM – 13 2:19 PM – 2:21 PM – 2
2:21 PM – 2:28 PM – 7 2:28 PM – 2:30 PM – 2
2:30 PM – 2:36 PM – 6 2:36 PM – 2:38 PM – 2
2:38 PM – 2:42 PM – 4 2:42 PM – 2:44 PM – 2
2:44 PM – 2:52 PM – 8 2:52 PM – 2:54 PM – 2
2:54 PM – 3:04 PM – 10 3:04 PM – 3:06 PM – 2
3:06 PM – 3:08 PM – 2 3:08 PM – 3:10 PM – 2
3:10 PM – 3:19 PM – 9 3:19 PM – 3:21 PM – 2
3:21 PM – 3:28 PM – 7 3:28 PM – 3:30 PM – 2
3:30 PM – 3:35 PM – 5 3:35 PM – 3:37 PM – 2
3:37 PM – 3:44 PM – 7 3:44 PM – 3:46 PM – 2
3:46 PM – 3:58 PM – 12 3:58 PM – 4:00 PM – 2
4:00 PM – 4:01 PM – 1 4:01 PM – 4:03 PM – 2
4:03 PM – 4:12 PM – 9 4:12 PM – 4:14 PM – 2
4:14 PM – 4:22 PM – 8 4:22 PM – 4:23 PM – 1
4:23 PM – 4:30 PM – 7 4:30 PM – 4:32 PM – 2
4:32 PM – 4:40 PM – 8 4:40 PM – 4:41 PM – 1
4:41 PM – 4:48 PM – 7 4:48 PM – 4:50 PM – 2
4:50 PM – 5:21 PM – 31 5:21 PM – 5:23 PM – 2
5:23 PM – 5:52 PM – 29 5:52 PM – 5:54 PM – 2
5:54 PM – 5:56 PM – 2 5:56 PM – checkered flag
Total race brdcst time: 199 Total comm. brdcst time: 42
Number of companies featured during broadcast: 21
(Xfinity.com/Rewards ; Monster Energy; Coca-Cola, Coke Zero Sugar; Mountain Dew, DewOutdoors.com ; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; USAA; YellaWood; Credit One Bank; Ally Bank; Ruoff Mortgage ruoff.com ; Sunday Night Football on NBC & Peacock; ‘Chucky’ on SyFy & USA; ‘The Bradshaw Bunch’ on E! ; Nitro RX nitrorallycross.com on Peacock ; NASCAR.com/LAColiseum ; NASCAR.com/Daytona500 enter LASTCHANCE ; Cup & Xfinity practices on NBCSN & CNBC; Cup & Xfinity Qualifying on NBCSN; Upcoming Cup & Xfinity races NBC Sports; ‘NASCAR America Post-Race Show’ on NBCSN; ‘NASCAR America Motor Mouths’ on Peacock)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
2:58 PM – 3:01 PM
Xfinity.com/nascar ; Ford Performance; Progressive; Daytona500.com ; ‘Monday Night Raw’ on USA
3:52 PM – 3:54 PM
Verizon/FrontLine ; Geico; CreditKarma.com ; Toyota (Kyle Busch); ‘Halloween Kills’ on Peacock
4:55 PM – 4:58 PM
Xfinity.com/nascar ; Sonic; USAA; Coke Zero Sugar; CreditKarma.com
5:06 PM – 5:08 PM
Verizon/FrontLine ; Ally Bank; Ford Performance; Geico; ‘Chucky’ on USA & SyFy
5:18 PM – 5:20 PM
Liberty Mutual; Coke Zero Sugar; Toyota (Bubba Wallace); Sonic; Xfinity.com/nascar