Commercial breakdown: 2021 Quaker State 400

Despite threatening skies, the only delay in the Cup race at Atlanta Motor Speedway was for the patching of a pothole. Despite the best attempts of the Skittles Gummies No. 18 Toyota (with Kyle Busch at the wheel), nothing gummed up the Gear Wrench No. 1 Chevy (with brother Kurt Busch driving) for the win. Despite the usual commercials throughout the broadcast, NBCSN showed the last hour only using side-by-side ads. For those who would like to know precisely how many commercials there were during the race, and how many side-by-side ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Quaker State 400

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:58 PM
Total minutes of complete race broadcast: 208
Minutes of race broadcast: 172
Minutes of traditional commercials: 36
Minutes of side-by-side commercials: 10

Total number of commercials: 112
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 83
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Xfinity (10 times); Sonic (6 times); Coca-Cola (5 times); Geico (5 times); Credit Karma (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Olympics on NBC nbcolympics.com – 3
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Upcoming Xfinity race on NBC/NBC Sports NASCAR.com/tickets – 1
NFL nfl.com/ – 1
Golf on Golf Channel and NBC Sports – 1
Paralympic Games Paralympic.org – 1
Tour de France tourdefrance.nbcsports.com on NBC Sports – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

C Harper Chevy CHarperChevy.com – 1

Total: 1

Restaurants/Food

Sonic sonicdrivein.com – 4
IHOP ihop.com – 2
Mountain Dew mountaindew.com/ – 2
Applebees applebees.com – 2
Coca-Cola cocacola.com – 1
Door Dash doordash.com – 1
Reese’s reeses.com – 1

Total: 13

Beer/Alcohol

Budweiser budweiser.com – 4

Total: 4

Car/Truck/Bike

Ram Trucks ram.com – 4
Carvana.com carvana.com (Jimmie Johnson) – 2
Advance Auto advanceautoparts.com – 1
WeatherTech.com weathertech.com – 1

Total: 8

Insurance/Health

Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
USAA.com usaa.com – 4
Geico.com geico.com – 2
Progressive progressive.com – 2

Total: 12

Wireless Phone

T-Mobile t-mobile.com/ – 4
Xfinity Mobile xfinitymobile.com – 3

Total: 7

Financial

CreditKarma.com creditkarma.com – 4
Acorn app acorns.com – 1
GoCreditOne gocreditone.com – 1

Total: 6

Legal

Berger and Green bergerandgreen.com – 1

Total: 1

Technology

Xfinity/NASCAR xfinity.com/nascar – 2
Amazon amazon.com – 2
GolfNow.com – 2
Twin Spires Casino app twinspires.com – 1
WebEx/hybridwork – 1
BetMGM sports.betmgm.com – 1

Total: 9

Products/Services for the Home and Personal Use

Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 4
Philips.com philips.com – 2
Breztri breztri.com – 2

Total: 8

Racing Related

WoO worldofoutlaws.com at Lernerville Speedway lernerville.com – 2
NASCAR.com/Camping – 1

Total: 3

Race brdcast times:      Comm. brdcast times:

3:30 PM – 3:33 PM – 3      3:33 PM – 3:35 PM – 2
3:35 PM – 3:38 PM – 3      3:38 PM – 3:41 PM – 3
3:41 PM – 3:56 PM – 15      3:56 PM – 3:59 PM – 3
3:59 PM – 4:05 PM – 6      4:05 PM – 4:08 PM – 3
4:08 PM – 4:11 PM – 3      4:11 PM – 4:13 PM – 2
4:13 PM – 4:21 PM – 8      4:21 PM – 4:24 PM – 3
4:24 PM – 4:32 PM – 8      4:32 PM – 4:34 PM – 2
4:34 PM – 4:41 PM – 7      4:41 PM – 4:43 PM – 2
4:43 PM – 4:45 PM – 2      4:45 PM – 4:48 PM – 3
4:48 PM – 4:56 PM – 8      4:56 PM – 4:58 PM – 2
4:58 PM – 5:24 PM – 26      5:24 PM – 5:27 PM – 3
5:27 PM – 5:32 PM – 5      5:32 PM – 5:34 PM – 2
5:34 PM – 5:36 PM – 2      5:36 PM – 5:39 PM – 3
5:39 PM – 5:43 PM – 4      5:43 PM – 5:45 PM – 2
5:45 PM – 5:50 PM – 5      5:50 PM – 5:51 PM – 1
5:51 PM – 6:58 PM – 67      6:58 PM – checkered flag

Total race brdcst time: 172      Total comm. brdcst time: 36

Number of companies featured during broadcast:  22
(Children’s Miracle Network childrensmiraclenetworkhospitals.org ; Monster Energy; ‘Boss Baby’ movie; Walmart Walmart.com ; Coca-Cola; ASHOC ashoc.com ; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; Advance Auto Parts; Carvana; Credit One Bank GoCreditOne.com ; Offerpad offerpad.com ; Breztri breztri.com ; Xfinity; ‘America’s Got Talent’ on NBC; The Open Golf on NBC and Golf Channel; IndyCar on NBC Sports; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR app; NASCAR.com/Scanner ; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:03 PM – 5:05 PM
Toyota (Kyle Busch); Advance Auto Parts; Allstate; Xfinity.com/nascar ;
Daytona International Speedway daytonainternationalspeedway.com

5:16 PM – 5:18 PM
Ford Performance; Geico; Carvana (Jimmie Johnson); Applebee’s; Sonic; Carvana (Jimmie Johnson); Upcoming Cup race Coca-Cola, Busch Beer, Geico, Xfinity NASCAR.com/Tickets

6:13 PM – 6:16 PM
Ally Bank (Alex Bowman); Carvana; Xfinity.com/nascar ; NASCAR.com/Shop ; Tour de France on NBCSN & Peacock; The Open Golf on NBC & Golf Channel

6:24 PM – 6:25 PM
Coca-Cola; Advance Auto Parts; Applebee’s; Toyota (Bubba Wallace)

6:36 PM – 6:38 PM
Credit Karma; Sonic; Coca-Cola; Ally Bank (Alex Bowman); Advance Auto Parts; Tour de France NBCSN & Peacock; The Open Golf on NBC & Golf

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