Commercial breakdown: 2021 Pocono Organics CBD 325

NASCAR Buttercups everywhere were buckled up for a great race at Pocono Raceway on Saturday afternoon (aglow with the knowledge that they were going to get another show on Sunday). There were commercials, of course; and for those who like to know precisely how many there were, and how much time they took during the broadcast, here is the breakdown for Saturday’s race.

Race and Commercial Breakdown of the 2021 Pocono Organics CBD 325

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 5:50 PM
Total minutes of complete race broadcast: 170
Minutes of race broadcast: 142
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 12

Total number of commercials: 99
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 72
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Olympics on NBC (5 times); Midas (5 times); Carvana (5 times); T-Mobile (5 times); Coca-Cola (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Olympics on NBC nbcolympics.com – 3
‘Lost Speedways’ on PeacockTV.com – 2
Tour de France NBCSN & Peacock – 2
‘American Greed’ cnbc.com/american-greed/on CNBC – 1
Upcoming Cup race on NBC/NBC Sports – 1
NHL on NBC/NBC Sports nbcsports.com/nhl & Peacock – 1
NBA Playoffs on ABC, TNT, ESPN – 1
Golf on Golf Channel and NBC Sports – 1

Total: 12

Movies

‘F9’ thefastsaga.com – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

A & L Motor Sales ALMotors.com – 1
The Rivers Casino theriverscasino.com – 1

Total: 2

Restaurants/Food

Coca-Cola cocacola.com – 3
Five Hour Energy Drink #5HEwin 5hewin.com – 2
Applebees applebees.com – 1
Bush’s Baked Beans bushbeans.com/ – 1
Subway Subway.com – 1

Total: 8

Beer/Alcohol

Budweiser budweiser.com – 1
Bud Light budlight.com – 1
Busch Light Apple busch.com #buschappledrop – 1

Total: 3

Car/Truck/Bike

Midas midas.com – 3
Carvana.com carvana.com (Jimmie Johnson) – 3
Ram Trucks ram.com – 2
Ford ford.com – 2
Safe Lite safelite.com – 2
Buick buick.com – 2
Advance Auto advanceautoparts.com – 1
Cadillac cadillac.com – 1
Carvana.com carvana.com – 1
WeatherTech.com weathertech.com – 1

Total: 18

Insurance/Health

AARP/WiseFriend aarp.org/wisefriend – 2
Geico.com geico.com – 2
Progressive progressive.com – 1

Total: 5

Wireless Phone

T-Mobile t-mobile.com/ – 5
Xfinity Mobile xfinitymobile.com – 1

Total: 6

Home Improvement

ACE Hardware ACEHardware.com – 2
Leaf Filter GetLeafFilter.com – 1

Total: 3

Technology

DraftKings.com draftkings.com – 2
Alienware dell.com/en-us/gaming/alienware- 1
Comcast Business comcastbusiness.com – 1
Vivint.com – 1
WebEx/hybridwork – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 7

Products/Services for the Home and Personal Use

Blue Emu blue-emu.com – 2
Breztri breztri.com – 1

Total: 3

Racing Related

NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 2
NASCAR.com/tickets nascar.com/tickets – 1
NASCAR.com/kidstix nascar.com/kidstix – 1

Total: 4

Race brdcast times:      Comm. brdcast times:

3:00 PM – 3:03 PM – 3      3:03 PM – 3:05 PM – 2
3:05 PM – 3:09 PM – 4      3:09 PM – 3:11 PM – 2
3:11 PM – 3:30 PM – 19      3:30 PM – 3:33 PM – 3
3:33 PM – 3:39 PM – 6      3:39 PM – 3:42 PM – 3
3:42 PM – 3:50 PM – 8      3:50 PM – 3:52 PM – 2
3:52 PM – 3:53 PM – 1      3:53 PM – 3:56 PM – 3
3:56 PM – 4:14 PM – 18      4:14 PM – 4:16 PM – 2
4:16 PM – 4:22 PM – 6      4:22 PM – 4:24 PM – 2
4:24 PM – 4:33 PM – 9      4:33 PM – 4:35 PM – 2
4:35 PM – 4:48 PM – 13      4:48 PM – 4:49 PM – 1
4:49 PM – 4:54 PM – 5      4:54 PM – 4:57 PM – 3
4:57 PM – 5:29 PM – 32      5:29 PM – 5:32 PM – 3
5:32 PM – 5:50 PM – 18      5:50 PM – checkered flag

Total race brdcst time: 142      Total comm. brdcst time: 28

Number of companies featured during broadcast: 18
(PoconoOrganics.com ; FarmAid.com/Pocono ; NASCAR app; Monster Energy; McDonald’s; Coca-Cola; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; Credit One Bank; PNC Bank; Xfinity; ‘F9’ movie; ‘Boss Baby’ movie’; IndyCar on NBC; ‘Lost Speedways’ on Peacock; Sirius XM NASCAR Radio Channel 90; NASCAR.com/Scanner; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:04 PM – 4:07 PM
Toyota; Coca-Cola; Applebee’s; Midas; Xfinity.com/nascar ; Upcoming Xfinity Series race NASCAR.com/Tickets ; Olympics on NBC; ‘F9’ movie

4:42 PM – 4:45 PM
Toyota (Kyle Busch); Liberty Mutual; Subway; Xfinity.com/nascar ; AtlantaMotorSpeedway.com; Olympics on NBC

5:06 PM – 5:09 PM
Geico; Carvana; PNC Bank/Virtual Wallet; AARP/WiseFriend ; NASCAR.com/KidsTix ; Upcoming Cup race

5:14 PM – 5:17 PM
Toyota (Bubba Wallace); Applebee’s; Progressive; Midas; Xfinity.com/nascar ; Upcoming Xfinity Series race NASCAR.com/Tickets ; ‘Monday Night Raw’ on USA

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