Commercial breakdown: 2021 Ally 400

Not so very long ago, in NASCAR Land, folks were so enamored with the former driver of the No. 48 Chevy, Jimmie Johnson, that he and his sponsor, Lowes, were seen in ads quite often. They renamed Charlotte Motor Speedway to Lowes Motor Speedway; and if you went shopping for a screwdriver in your local Lowes, you might see a life-size cardboard cutout of Johnson in the middle of an aisle. Times have changed (for instance, Alex Bowman drives that particular Chevy, and it is Charlotte Motor Speedway once again). For those fans who still follow Johnson’s career, they might have been glad to see Jimmie pop up five times during the broadcast as a spokesman for Carvana. For any fan who would like to know more about what commercials were shown during the race, and how much time they took, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Ally 400

Start time to record race/commercial periods: 3:40 PM
End time to record race/commercial periods: 7:30 PM
Total minutes of complete race broadcast: 230
Minutes of race broadcast: 187
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 9

Total number of commercials: 110
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 99
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 11
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Xfinity (9 times); Midas (8 times); Geico (6 times); ACE Hardware (6 times); Ally Bank (5 times); Coca-Cola (5 times); T-Mobile (5 times); Carvana (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Olympics on NBC nbcolympics.com – 4
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 3
Golf on Golf Channel and NBC – 2
‘Lost Speedways’ on PeacockTV.com – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘Small Fortune’ nbc.com/small-fortune – 1
NBA Playoffs on ABC, TNT, ESPN – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1

Total: 15

Movies

‘F9’ thefastsaga.com – 4

Total: 4

Local News/Sports/Points-of-Interest in Penna.

PNC.com/lowcashmode pnc.com/lowcashmode – 2
Arnold Furniture arnoldfurnitureinc.com – 1
C Harper Chevy CHarperChevy.com – 1
Mark Arbuckle Nissan markarbucklenissan.com – 1
The Rivers Casino theriverscasino.com – 1

Total: 6

Restaurants/Food

Applebees applebees.com – 3
Five Hour Energy Drink #5HEwin 5hewin.com – 3
Sonic sonicdrivein.com – 2
Subway Subway.com – 2
Arby’s arbys.com – 1
Coca-Cola cocacola.com – 1
Reese’s reeses.com – 1

Total: 13

Car/Truck/Bike

Midas midas.com – 8
Advance Auto advanceautoparts.com – 3
Toyota toyota.com (Kyle Busch) – 2
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
Safe Lite safelite.com – 1
SummitRacing.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 19

Insurance/Health

Progressive progressive.com – 3
Geico.com geico.com – 1
Liberty Mutual libertymutual.com – 1

Total: 5

Wireless Phone

T-Mobile t-mobile.com/ – 5

Total: 5

Home Improvement

ACE Hardware ACEHardware.com – 6
StihlDealers.com stihldealers.com #RealStihl – 2
Leaf Filter GetLeafFilter.com – 1

Total: 9

Financial

Ally Bank allybank.com (Alex Bowman) – 4

Total: 4

Technology

Xfinity.com xfinity.com – 3
Amazon amazon.com – 2
Comcast Business Class business.comcast.com/ – 1

Total: 6

Products/Services for the Home and Personal Use

Philips.com philips.com – 3
Ozempic ozempic.com – 2
Blue Emu blue-emu.com – 2
Breztri breztri.com – 1
Sleep Number bedsleepnumber.com – 1

Total: 9

Racing Related

NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 2
NASCAR.com/Camping – 1
WoO worldofoutlaws.com at Lernerville Speedway lernerville.com – 1

Total: 4

Race brdcast times:       Comm. brdcast times:

3:40 PM – 3:43 PM – 3       3:43 PM – 3:46 PM – 3
3:46 PM – 3:49 PM – 3       3:49 PM – 3:52 PM – 3
3:52 PM – 4:02 PM – 10       4:02 PM – 4:05 PM – 3
4:05 PM – 4:14 PM – 9       4:14 PM – 4:16 PM – 2
4:16 PM – 4:29 PM – 13      4:29 PM – 4:31 PM – 2
4:31 PM – 4:33 PM – 2      4:33 PM – 4:36 PM – 3
4:36 PM – 4:40 PM – 4       4:40 PM – 4:43 PM – 3
4:43 PM – 4:53 PM – 10      4:53 PM – 4:56 PM – 3
4:56 PM – 4:59 PM – 3      4:59 PM – 5:01 PM – 2
5:01 PM – 5:08 PM – 7      5:08 PM – 5:11 PM – 3
5:11 PM – 5:12 PM – 1      5:12 PM – 5:14 PM – 2
5:14 PM – 5:25 PM – 11      5:25 PM – 5:28 PM – 3
5:28 PM – 5:34 PM – 6      5:34 PM – 5:36 PM – 2
5:36 PM – 5:39 PM – 3      5:39 PM – 5:41 PM – 2
5:41 PM – 6:17 PM – 36       6:17 PM – 6:19 PM – 2
6:19 PM – 6:26 PM – 7       6:26 PM – 6:29 PM – 3
6:29 PM – 6:42 PM – 13      6:42 PM – 6:44 PM – 2
6:44 PM – 7:30 PM – 46      7:30 PM – checkered flag

Total race brdcst time: 187      Total comm. brdcst time: 43

Number of companies featured during broadcast: 20
(Ally Bank; Monster Energy; Monster Jam monsterjam.com ; NASCAR app; NASCAR.com/Drive ; NASCAR.com/Scanner; Sonic; Kid Rocks kidrockshonkytonkandsteakhouse.com ; Coca-Cola; Busch Beer; Ford Performance; Toyota; Geico; Progressive; Carvana; Credit One Bank GoCreditOne.com ; Xfinity; ‘F9’ thefastsaga.com ; IndyCar on NBC Sports; NHL on NBCSN, Peacock; Upcoming Xfinity race; Upcoming double-header Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:49 PM – 5:52 PM
Ally Bank (Alex Bowman); Carvana (Jimmie Johnson); Xfinity.com/nascar ; Geico; Carvana (Jimmie Johnson); Upcoming Xfinity Series, NASCAR.com/tickets

5:59 PM – 6:02 PM
Toyota; Carvana (Jimmie Johnson); Coca-Cola; PNC Bank (lowcashmode); Carvana (Jimmie Johnson); AtlantaMotorSpeedway.com

7:03 PM – 7:06 PM
Geico; Carvana (Jimmie Johnson); Xfinity/nascar ; Ford; Carvana (Jimmie Johnson); NHL on NBC Sports & Peacock

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