Commercial breakdown: 2020 YellaWood 500

In the land of twitter, controversial subjects are often battled over, and controversial people are shown allegiance or belittled. In the land of Talladega Super Speedway, you can find the same sort of wars, and the same sort of famous figures that are adored or loathed. It seems to make sense, then, that following Sunday’s YellaWood 500 Cup race, that twitter resembled a battlefield full of words lobbed this way and that, all to do with the race held that afternoon. Commercials are loathed and loved, too. For those who like to know precisely how many there were this week, and how much time they took during the broadcast, here is the breakdown.

Race and Commercial Breakdown of the 2020 YellaWood 500

Start time to record race/commercial periods: 1:49 PM
End time to record race/commercial periods: 6:37 PM
Total minutes of complete race broadcast: 288
Minutes of race broadcast: 241
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 11

Total number of commercials: 134
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Sonic (8 times); Geico (7 times); WPXI (7 times); Sunday Night Football (5 times); Coca-Cola (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 4
Breeder’s Cup breederscup.com on NBC/NBCSN – 3
Golf on Golf Channel – 2
‘The Voice’ nbc.com/the-voice – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
IndyCar indycar.com on NBC/NBC Sports – 1
NFL.com/GamePass nfl.com/gamepass – 1
‘Billboard Music Awards’ on NBC – 1
‘Departure’ on PeacockTV.com – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘Weakest Link’ nbc.com/weakest-link – 1

Total: 18

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 7
FirePatio.com firepatio.com – 1
Furniture Galleries furnitureandfloors.com – 1
Levin’s levinfurniture.com – 1

Total: 10

Restaurants/Food

Sonic sonicdrivein.com – 6
Applebees applebees.com – 4
McDonald’s mcdonalds.com – 3
Door Dash doordash.com – 2
Coca-Cola cocacola.com – 1
Taco Bell tacobell.com – 1

Total: 17

Beer/Alcohol

Busch busch.com – 1

Total: 1

Car/Truck/Bike

Ford ford.com – 4
Midas midas.com – 4
Ram Trucks ram.com – 2
GoRVing.com gorving.com – 2
Toyota toyota.com – 2
CarGurus.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com – 1
TireRack.com tirerack.com – 1
WeatherTech.com weathertech.com – 1

Total: 19

Insurance/Health

USAA.com usaa.com – 4
Liberty Mutual libertymutual.com – 4
Geico.com geico.com – 3
Progressive progressive.com – 2
Rite Aid riteaid.com – 1

Total: 14

Wireless Phone

Cricket Wireless cricketwireless.com – 2

Total: 2

Home Improvement

YellaWood yellawood.com – 4
NatureStone.com – 2
Kioti tractors kioti.com – 1

Total: 7

Financial

2020 Census 2020census.gov – 1

Total: 1

Technology

Tik Tok tiktok.com – 4
Amazon amazon.com – 2
Fan Duel fanduel.com – 1
PeacockTV.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 9

Products/Services for the Home and Personal Use

OpdivoYervoy.com – 2

Total: 2

Travel

UniversalOrlando.com – 1

Total: 1

Military

Marion Military Institute marionmilitary.edu – 1

Total: 1

Political/Special Interest

Sean Parnell seanforcongress.co – 2
Donald Trump donaldtrump.com – 1

Total: 3

Racing Related

Daytona 500 daytona500.com #DAYTONA500 – 2

Total: 2

Race brdcast times:      Comm. brdcast times:

1:49 PM – 1:52 PM – 3      1:52 PM – 1:55 PM – 3
1:55 PM – 1:58 PM – 3      1:58 PM – 2:00 PM – 2
2:00 PM – 2:12 PM – 12      2:12 PM – 2:15 PM – 3
2:15 PM – 2:22 PM – 7      2:22 PM – 2:25 PM – 3
2:25 PM – 2:46 PM – 21      2:46 PM – 2:48 PM – 2
2:48 PM – 2:56 PM – 8      2:56 PM – 2:59 PM – 3
2:59 PM – 3:07 PM – 8      3:07 PM – 3:09 PM – 2
3:09 PM – 3:21 PM – 12      3:21 PM – 3:23 PM – 2
3:23 PM – 3:25 PM – 2      3:25 PM – 3:27 PM – 2
3:27 PM – 3:35 PM – 8      3:35 PM – 3:37 PM – 2
3:37 PM – 3:38 PM – 1      3:38 PM – 3:41 PM – 3
3:41 PM – 3:52 PM – 11      3:52 PM – 3:54 PM – 2
3:54 PM – 3:59 PM – 5      3:59 PM – 4:02 PM – 3
4:02 PM – 4:24 PM – 22      4:24 PM – 4:27 PM – 3
4:27 PM – 4:31 PM – 4      4:31 PM – 4:33 PM – 2
4:33 PM – 4:37 PM – 4      4:37 PM – 4:39 PM – 2
4:39 PM – 4:51 PM – 12      4:51 PM – 4:53 PM – 2
4:53 PM – 5:19 PM – 26      5:19 PM – 5:22 PM – 3
5:22 PM – 5:29 PM – 7      5:29 PM – 5:30 PM – 1
5:30 PM – 6:18 PM – 48      6:18 PM – 6:20 PM – 2
6:20 PM – 6:37 PM – 17      6:37 PM – checkered flag

Total race brdcst time: 241      Total comm. brdcst time: 47

Number of companies featured during broadcast: 22
(YellaWood; Monster Energy; Applebee’s; Sonic; Smithfield Power Bites smithfield.com/products/snacking/homestyle-power-bites/ ; Coca-Cola; Busch Beer, Busch Light Beer; Ford Performance; Toyota; Ram Trucks; Sunoco; GoodYear; Geico; Credit One Bank; Guaranteed Rate rate.com ; Xfinity; ‘The Voice’ on NBC; ‘Lost Speedways’ on PeacockTV.com ; NBC Sports ‘Pit Crew All-Stars’ ; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/Mobile ; NASCAR.com/Scanner ; NASCAR.com/Drive ; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:11 PM – 4:14 PM
GoRVing.com ; Geico; Sonic; Just for Men; Coca-Cola; upcoming Xfinity race; RotoWorld.com/edge

5:03 PM – 5:06 PM
McDonald’s; Just for Men; Geico; Xfinity.com/nascar ; Just for Men; ‘Live Town Hall’ on NBC News; Sunday Night Football on NBC

5:13 PM – 5:15 PM
Coca-Cola; Progressive; GetRoman.com/TV ; Toyota; UniversalOrlando.com; upcoming Cup race

5:36 PM – 5:39 PM
Geico; Sonic; Just for Men; Coca-Cola; PNC Bank/VirtualWallet ; Harry Potter on PeacockTV.com; College Football on NBC

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