Commercial breakdown: 2020 Super Start Batteries 400 presented by O’Reilly Auto Parts

There were no yellow brick roads at Kansas Motor Speedway on Thursday evening, nor tornadoes to sweep anyone away. There were no Munchkins in the stands, as there were no people allowed, small or otherwise. At the end of the night, Denny Hamlin was the victor with his very brave heart. Throughout all of the racing excitement, there were commercials, the evil flying monkeys of any race broadcast. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Super Start Batteries 400 presented by O’Reilly Auto Parts

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 11:08 PM
Total minutes of complete race broadcast: 218
Minutes of race broadcast: 177
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 7

Total number of commercials: 111
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Geico (7 times); Busch Beer/Busch Light Apple (7 times); Xfinity (7 times); DieHard batteries at Advance Auto Parts (6 times); Coca-Cola (6 times); Sonic (5 times); Olympics (5 times); Upcoming Cup race (5 times); Wendy’s (5 times); Mobil 1 (Kevin Harvick, Clint Bowyer) (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Olympics on NBC nbcolympics.com – 4
Upcoming Cup race on NBC/NBC Sports – 2
Upcoming Xfinity race on NBC/NBC Sports – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
PLL Lacrosse on NBCSN – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
‘American Greed: Biggest Cons’ nbc.com/american-greed – 1
‘Lost Speedways’ on PeacockTV.com – 1
NFL Network nfl.com/network – 1

Total: 16

Local News/Sports/Points-of-Interest in Penna.

Golden Oak Lending goldenoaklending.com – 2
Douds Furniture doudsfurniture.com – 1
Jennerstown Speedway jennerstown.org – 1
Luther Ford lutherford.com – 1
Original Mattress Factory originalmattressfactory.com – 1
PNC.com pnc.com – 1

Total: 7

Restaurants/Food

Sonic sonicdrivein.com – 5
Wendy’s wendys.com – 4
McDonald’s mcdonalds.com – 4
Applebees applebees.com – 4
Coca-Cola cocacola.com – 3

Total: 20

Beer/Alcohol

Busch Light busch.com – 2
Michelob Ultra michelobultra.com – 1
Stoney’s Beer stoneysbeer.com – 1

Total: 4

Car/Truck/Bike

Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 4
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 4
Toyota toyota.com – 3
Cadillac cadillac.com – 1
Chevy chevy.com – 1
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
JohnDeere.com/gator johndeere.com/gator – 1
NissanUSA.com nissanusa.com – 1
NuFinish nufinish.com – 1
WeatherTech.com weathertech.com – 1

Total: 19

Insurance/Health

Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
Allstate allstate.com – 1
TheFightisinUs.org – 1
USAA.com usaa.com – 1

Total: 11

Financial

Capital One capitalone.com – 2

Total: 2

Technology

Amazon amazon.com – 2
Verizon/ready verizon.com/ready – 2
Xfinity/NASCAR xfinity.com/nascar – 2
DraftKings.com draftkings.com – 1
effectv effectv.com/adplanner – 1
Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1

Total: 10

Products/Services for the Home and Personal Use

Tempur-Pedic tempurpedic.com – 1
Trelegy trelegy.com – 1

Total: 2

Travel

AirBNB.com/festival – 1
ChoiceHotels.com choicehotels.com – 1

Total: 2

Race brdcast times:      Comm. brdcast times:

7:30 PM – 7:33 PM – 3      7:33 PM – 7:35 PM – 2
7:35 PM – 7:38 PM – 3      7:38 PM – 7:40 PM – 2
7:40 PM – 7:55 PM – 15      7:55 PM – 7:57 PM – 2
7:57 PM – 8:05 PM – 8      8:05 PM – 8:07 PM – 2
8:07 PM – 8:14 PM – 7      8:14 PM – 8:17 PM – 3
8:17 PM – 8:23 PM – 6      8:23 PM – 8:25 PM – 2
8:25 PM – 8:36 PM – 11      8:36 PM – 8:39 PM – 3
8:39 PM – 8:40 PM – 1      8:40 PM – 8:43 PM – 3
8:43 PM – 8:51 PM – 8       8:51 PM – 8:53 PM – 2
8:53 PM – 8:54 PM – 1      8:54 PM – 8:57 PM – 3
8:57 PM – 9:05 PM – 8      9:05 PM – 9:07 PM – 2
9:07 PM – 9:22 PM – 15      9:22 PM – 9:24 PM – 2
9:24 PM – 9:35 PM – 11      9:35 PM – 9:38 PM – 3
9:38 PM – 9:39 PM – 1      9:39 PM – 9:41 PM – 2
9:41 PM – 9:49 PM – 8       9:49 PM – 9:50 PM – 1
9:50 PM – 9:57 PM – 7       9:57 PM – 10:00 PM – 3
10:00 PM – 10:09 PM – 9      10:09 PM – 10:11 PM – 2
10:11 PM – 10:20 PM – 9      10:20 PM – 10:22 PM – 2
10:22 PM – 11:08 PM – 46      11:08 PM – checkered flag

Total race brdcst time: 177      Total comm. brdcst time: 41

Number of companies featured during broadcast: 20
(NBCSports.com/Predictor ; NBCSports.com/TrackPass ; USO.org; Monster Energy; Sonic; Coca-Cola; Busch Beer, Busch Light Apple #BuschLightApple #Sweepstakes ; Toyota, TRD; Dodge Ram; Geico; Liberty Mutual; Credit One Bank; Xfinity; Olympics 202ONE on NBC Sports; NHL on NBC Sports; ‘Lost Speedways’ on PeacockTV.com ; YouTube.com/MotorsportsonNBC ; NASCAR.com/Drive ; NASCAR.com/Fantasy ; NASCAR.com/Salutes ; NASCAR.com/Mobile ; NASCAR.com/Scanner ; ‘NASCAR America’ Post-Race coverage on NBCSN; ‘American Flat Track: Volusia’ on NBCSN; upcoming Xfinity race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:16 PM – 9:19 PM
USAA.com ; Subway; PNC Bank; Busch Light Apple; DieHard Batteries at Advance Auto Parts; upcoming Cup race, Coca-Cola, Xfinity, Geico, Busch Beer

10:29 PM – 10:31 PM
John Deere Gator; Just for Men; Subway; Busch Light Apple; upcoming Cup race, Busch Beer, Coca-Cola, Xfinity, Geico

10:38 PM – 10:40 PM
USAA.com; DieHard Batteries at Advance Auto Parts; PNC Bank; Just for Men; Wendy’s; Mobil 1 (Clint Bowyer, Kevin Harvick); Olympics on NBC Sports

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