Commercial breakdown: 2020 Season Finale 500

This year, 2020, has been such a gut-wrenching, teeth-gnashing, hands-slapped-to-the-foreheads time for all of us. For NASCAR fans, there was a time when we wondered if the racing season would get underway at all. However, it did, despite no or few fans in the stands, and debates over every facet of producing a race. Thankfully, it was pulled off, with our friends the sponsors always reminding us of their support, and how wonderful it would be if we would continue to support them. For this last race of the season, for those fans who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Season Finale 500

Start time to record race/commercial periods: 2:57 PM
End time to record race/commercial periods: 6:04 PM
Total minutes of complete race broadcast: 187
Minutes of race broadcast: 159
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 13

Total number of commercials: 91
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 64
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 14
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5 + One Stand-Alone Toyota ad

Companies seen the most in commercials during this broadcast: WPXI (9 times); Sonic (5 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 2
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 2
NFLShop.com – 1
‘Below Deck’ bravotv.com/below-deck – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘The News with Shepard Smith’ cnbc.com/the-news-with-shepard-smith/ – 1
‘This is Us’ nbc.com/this-is-us – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 11

Movies

‘The Last Vermeer’ sonypictures.com/movies/thelastvermeer – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 9
Levin’s levinfurniture.com – 1
Power Home Solar powerhome.com – 1
SparkPittsburgh.com – 1

Total: 12

Restaurants/Food

Sonic sonicdrivein.com – 3
Arby’s arbys.com – 1
Burger King burgerking.com – 1
Door Dash doordash.com – 1
Door Dash doordash.com (Bubba Wallace) – 1

Total: 7

Beer/Alcohol

Busch Light busch.com – 2
Jack Daniels jackdaniels.com – 1

Total: 3

Car/Truck/Bike

Advance Auto Parts DieHardisBack.com – 2
Ford ford.com – 2
Toyota toyota.com – 2
Buyatoyota.com buyatoyota.com – 1
Chevy chevy.com – 1
Ram Trucks ram.com – 1

Total: 9

Insurance/Health

Liberty Mutual libertymutual.com – 4
USAA.com usaa.com/VeteransDay – 2
Allegheny Health Network AHN.org – 1
Highmark highmark.com/ – 1
NoTimetoWait.com/AFIB – 1
State Farm statefarm.com – 1

Total: 10

Wireless Phone

Cricket Wireless cricketwireless.com – 2

Total: 2

Home Improvement

Kioti tractors kioti.com – 1

Total: 1

Technology

Comcast Business Class business.comcast.com/ – 1
Verizon/5G verizon.com/5G – 1
Xfinity.com and PeacockTV.com – 1

Total: 3

Products/Services for the Home and Personal Use

Humira humira.com – 1
Loves Furniture lovesfurniture.com – 1
OpdivoYervoy.com – 1

Total: 3

Racing Related

NASCAR.com nascar.com #OneFinalTime – 1
Daytona 500 daytona500.com #DAYTONA500 – 1

Total: 2

Race brdcast times:      Comm. brdcast times:

2:57 PM – 3:01 PM – 4      3:01 PM – 3:03 PM – 2
3:03 PM – 3:08 PM – 5      3:08 PM – 3:10 PM – 2
3:10 PM – 3:23 PM – 13      3:23 PM – 3:25 PM – 2
3:25 PM – 3:34 PM – 9      3:34 PM – 3:36 PM – 2
3:36 PM – 3:42 PM – 6      3:42 PM – 3:44 PM – 2
3:44 PM – 3:49 PM – 5      3:49 PM – 3:51 PM – 2
3:51 PM – 3:56 PM – 5      3:56 PM – 3:58 PM – 2
3:58 PM – 4:00 PM – 2      4:00 PM – 4:02 PM – 2
4:02 PM – 4:09 PM – 7      4:09 PM – 4:11 PM – 2
4:11 PM – 4:28 PM – 17      4:28 PM – 4:29 PM – 1
4:29 PM – 4:37 PM – 8      4:37 PM – 4:40 PM – 3
4:40 PM – 4:44 PM – 4      4:44 PM – 4:46 PM – 2
4:46 PM – 5:00 PM – 14      5:00 PM – 5:03 PM – 3
5:03 PM – 5:07 PM – 4      5:07 PM – 5:08 PM – 1
5:08 PM – 6:04 PM – 56      6:04 PM – checkered flag

Total race brdcst time: 159      Total comm. brdcst time: 28

Number of companies featured during broadcast: 25
(JimmieJohnsonFoundation.org ; Monster Energy; Sonic; Coca-Cola; Busch Beer; Chevy; Ford Performance, NASCAR.com/FordPlayoffsPromo code: CHAMPIONSHIP ; Toyota, #HeyRut ; Ram Trucks; Sunoco; GoodYear; Geico; USAA/VeteransDay ; Liberty Mutual; Credit One Bank; Guaranteed Rate rate.com ; Xfinity; Verizon; WPXI; ‘This is Us’ on NBC; ‘People’s Choice Awards’ pca.eonline.com ; ‘Chicago PD’, ‘Chicago MED’, ‘Chicago Fire’ on NBC; ‘Sunday Night Football’ on NBC; eNASCAR Coca-Cola iRacing Series Championship ; NASCAR.com/Drive ; NASCAR.com/Shop)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:17 PM – 4:20 PM
Coca-Cola; Xfinity.com/nascar ; Geico; GetRoman.com/TV ; NASCAR.com (Jimmie Johnson)

4:26 PM
Toyota ‘Fast Lane’

4:53 PM – 4:56 PM
Sunoco; Sonic; Geico; Coca-Cola; Wendy’s; ‘NBC Nightly News’ on NBC

5:18 PM – 5:20 PM
USAA; Coca-Cola; Dominos (Denny Hamlin); Xfinity.com/nascar ; Sunday Night Football on NBC

5:28 PM – 5:31 PM
Progressive; Toyota; GetRoman.com/Hair ; Sunoco; PeacockTV.com

5:41 PM – 5:43 PM
Xfinity.com/nascar ; Sonic; Geico; Coca-Cola; Wendy’s