NASCAR racing is a terrific sport. Americans love cars, and a lot of them love fast cars. Throw in a few family members competing against each other on the track, a few villainous drivers who will wreck you for a win, or drivers who have been written off who have something to prove, and you have yourself a few entertaining hours on race day. As we near the Presidential election, a race can be an escape from all of the political bickering and bantering… if not for the political ads that have crept in. For those who like to know precisely how many Biden or Trump ads there were, or how many other commercials there were, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Hollywood Casino 400
Start time to record race/commercial periods: 2:28 PM
End time to record race/commercial periods: 5:42 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 160
Minutes of traditional commercials: 34
Minutes of side-by-side commercials: 10
Total number of commercials: 111
Total number of companies or entities advertised: 46
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 14
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4, + 1 Stand-Alone Coca-Cola ad
Companies seen the most in commercials during this broadcast: Sonic (8 times); Coca-Cola (6 times); Applebee’s (6 times); NAPA (6 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports – 3
‘The Voice’ nbc.com/the-voice – 2
Presidential Debate on NBC – 1
NBC Sports nbcsports.com – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
IndyCar indycar.com on NBC/NBC Sports – 1
NFL/Votes nfl.com/votes – 1
NFL.com/GamePass nfl.com/gamepass – 1
Soccer on NBCSNnbcsports.com/soccer – 1
Breeder’s Cup breederscup.com on NBC/NBCSN – 1
‘Weakest Link’ nbc.com/weakest-link and ‘The Voice’ nbc.com/the-voice – 1
WWE wwe.com on USA Network – 1
Total: 15
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 3
Total: 3
Restaurants/Food
Sonic sonicdrivein.com – 6
Applebees applebees.com – 4
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1
McDonald’s mcdonalds.com – 1
Subway Subway.com – 1
Total: 14
Beer/Alcohol
Jack Daniels jackdaniels.com – 2
Busch busch.com – 1
Total: 3
Car/Truck/Bike
NAPA napaonline.com/ – 6
Toyota toyota.com – 3
Chevy chevy.com – 2
GoRVing.com gorving.com – 2
Ford ford.com – 1
GoodYear goodyear.com – 1
Total: 15
Insurance/Health
Liberty Mutual libertymutual.com – 4
Geico.com geico.com – 3
Progressive progressive.com – 2
USAA.com usaa.com – 2
Total: 11
Wireless Phone
Cricket Wireless cricketwireless.com – 2
Total: 2
Technology
Amazon amazon.com – 2
PeacockTV.com – 2
RotoWorld.com/Edge – 1
Verizon/5G verizon.com/5G – 1
Total: 6
Products/Services for the Home and Personal Use
Get Roman getroman.com/tv – 1
Humira humira.com – 1
OpdivoYervoy.com – 1
Total: 3
Travel
UniversalOrlando.com – 1
Total: 1
Political/Special Interest
Joe Biden joebiden.com – 6
Donald Trump donaldtrump.com – 4
LincolnProject.us – 1
Pam Iovino senatoriovino.com – 1
Total: 12
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Total: 1
Race brdcast times: Comm. brdcast times:
2:28 PM – 2:31 PM – 3 2:31 PM – 2:33 PM – 2
2:33 PM – 2:37 PM – 4 2:37 PM – 2:39 PM – 2
2:39 PM – 2:56 PM – 17 2:56 PM – 2:58 PM – 2
2:58 PM – 3:05 PM – 7 3:05 PM – 3:07 PM – 2
3:07 PM – 3:15 PM – 8 3:15 PM – 3:17 PM – 2
3:17 PM – 3:25 PM – 8 3:25 PM – 3:28 PM – 3
3:28 PM – 3:35 PM – 7 3:35 PM – 3:37 PM – 2
3:37 PM – 3:39 PM – 2 3:39 PM – 3:42 PM – 3
3:42 PM – 3:51 PM – 9 3:51 PM – 3:54 PM – 3
3:54 PM – 3:59 PM – 5 3:59 PM – 4:01 PM – 2
4:01 PM – 4:16 PM – 15 4:16 PM – 4:18 PM – 2
4:18 PM – 4:29 PM – 11 4:29 PM – 4:31 PM – 2
4:31 PM – 4:33 PM – 2 4:33 PM – 4:35 PM – 2
4:35 PM – 5:00 PM – 25 5:00 PM – 5:03 PM – 3
5:03 PM – 5:17 PM – 14 5:17 PM – 5:19 PM – 2
5:19 PM – 5:42 PM – 23 5:42 PM – checkered flag
Total race brdcst time: 160 Total comm. brdcst time: 34
Number of companies featured during broadcast: 25
(Monster Energy; Coca-Cola; Busch Beer; Ford Performance, NASCAR.com/FordPlayoffsPromo code: ROUNDOF8 ; Toyota, TRD; Ram Trucks; Sunoco; Geico; Liberty Mutual; Progressive; DeKalb dekalbasgrowdeltapine.com/en-us/dekalb.html ; Advent Health; Credit One Bank; Guaranteed Rate rate.com ; Xfinity; ‘The Voice’ on NBC; Sunday Night Football on NBC; eNASCAR iRacing Series eNASCAR.com ; ‘Lost Speedways’ on PeacockTV.com; NBC Sports on Sirius/XM NASCAR radio channel 90 ; NASCAR on NBC ‘Pit Crew All-Stars’; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR.com/Shop ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:09 PM – 4:11 PM
USAA; Sonic; Verizon/5G ; Coca-Cola; Applebee’s; Daytona500.com
4:43 PM – 4:46 PM
Coca-Cola; Xfinity.com/nascar ; GoRVing ; USAA/quote ; Wendy’s; Upcoming Xfinity race
4:49 PM – 4:49 PM
Coca-Cola
5:11 PM – 5:14 PM
Breeder’s Cup on NBC Sports; Xfinity.com/nascar ; Wendy’s; USAA; GoRVing; Monday Night Raw on USA; IndyCar on NBC Sports
5:30 PM – 5:32 PM
Verizon/5G ; Applebee’s; Geico; Coca-Cola; Sonic
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