Commercial breakdown: 2020 Geico 70

On Sunday, for the next virtual NASCAR race, Bryson Byrnes led the Invocation, Tim Allen gave the call to start the engines, and Jeff Gordon joined the iRacers. Fans were treated to a great race; but, as usual, they watched a few commercials, too. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Geico 70

Start time to record race/commercial periods: 1:08 PM
End time to record race/commercial periods: 2:36 PM
Total minutes of complete race broadcast: 88
Minutes of race broadcast: 69
Minutes of traditional commercials: 19

Total number of commercials: 45
Total number of companies or entities advertised: 30

Companies seen the most in commercials during this broadcast: Reese’s (4 times); Progressive (3 times); iRacing.com (3 times); ‘WWE Smackdown’ on Fox (2 times); Pizza Hut (2 times); Wendy’s (2 times); CoronaVirus.org (2 times); 2020Census.gov (2 times); ChaffinLuhana.com (2 times); IBM (2 times)

Breakdown of what the commercials were, by category:

Fox/FS1

‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 2
‘Big Bang Theory’ – 1
‘Big Bang Theory’ and ‘2½ Men’ – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1

Total: 6

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com on Foxfox.com – 1
MrRooterPittsburgh.com – 1
Ron Lewis Automotive ronlewisautomotive.com – 1

Total: 3

Restaurants/Food

Reese’s reeses.com – 4
Pizza Hut pizzahut.com/ – 2
Wendy’s wendys.com – 2

Total: 8

Insurance/Health

Progressive progressive.com – 3
AAA aaa.com – 1
CoronaVirus.org #AloneTogether – 1
CoronaVirus.org #AloneTogether (various NASCAR drivers) – 1
Cure.com – 1
FeedingAmerica.org/coronavirus – 1
Geico.com geico.com – 1

Total: 9

Home Improvement

Kioti tractors kioti.com – 1
Scotts scotts.com – 1

Total: 2

Financial

2020 Census 2020census.gov – 2

Total: 2

Legal

ChaffinLuhana.com – 2
Edgar Snyder edgarsnyder.com – 1

Total: 3

Technology

iRacing iRacing.com – 3
IBM ibm.com – 2
Verizon verizon.com/publicsafety – 1
Verizon/ready verizon.com/ready – 1

Total: 7

Products/Services for the Home and Personal Use

Allegra allegra.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Cesar dog food cesar.com – 1
Greenies Dog Dental Treats greenies.com – 1

Total: 4

Shipping

FedEx fedex.com/ – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

1:08 PM – 1:11 PM – 3      1:11 PM – 1:13 PM – 2
1:13 PM – 1:26 PM – 13      1:26 PM – 1:29 PM – 3
1:29 PM – 1:33 PM – 4      1:33 PM – 1:36 PM – 3
1:36 PM – 1:49 PM – 13      1:49 PM – 1:51 PM – 2
1:51 PM – 2:00 PM – 9      2:00 PM – 2:03 PM – 3
2:03 PM – 2:12 PM – 9       2:12 PM – 2:15 PM – 3
2:15 PM – 2:26 PM – 11     2:26 PM – 2:29 PM – 3
2:29 PM – 2:36 PM – 7      2:36 PM – checkered flag

Total race brdcst time: 69      Total comm. brdcst time: 19

Number of companies featured during broadcast:  10 

(FeedingAmerica.org; NASCARFoundation.org/Response; Fox Bet Super 6 app; Coca-Cola; Busch Beer; Chevy; Geico; Xfinity; ‘Last Man Standing’ on Fox; ‘Race Hub’ on FS1)