This week’s race was brought to the fans by FanShield. For those of you that don’t know, among other company goals, the fan-based company helps protect folks who purchase tickets for an event, then are unable to attend. For full information, please visit their website.
On race day, however, there are no protections from ads during the race broadcast. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 FanShield 500
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:08 PM
Total minutes of complete race broadcast: 218
Minutes of race broadcast: 178
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 10
Total number of commercials: 123
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 55
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Busch Beer (6 times); Ford (5 times); Geico (5 times); McDonald’s (4 times); Coca-Cola (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar NASCAR.com/tickets nascar.com/tickets – 3
Soccer on Fox Sports foxsports.com/soccer – 3
‘Big Bang Theory’ and ‘2½ Men’ – 2
‘The Masked Singer’ fox.com/the-masked-singer/ and ‘Lego Masters’ fox.com/lego-masters – 2
Fox News foxnews.com – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Seinfeld’ & ‘Last One Standing’ – 1
US Open Golf on Fox foxsports.com/golf – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1
Total: 16
Movies
‘Bloodshot’ bloodshot.movie #Bloodshot – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
KeystoneShootingCenter.com keystoneshootingcenter.com – 2
NBC local news wpxi.com on Foxfox.com – 1
A Comfort Service acomfortservice.com – 1
BeaverValleyCars.com beavervalleycars.com – 1
Total: 5
Restaurants/Food
McDonald’s mcdonalds.com – 4
Coca-Cola Energy drink us.coca-cola.com/energy/ – 3
KFC kfc.com/ – 3
Mountain Dew mountaindew.com/ – 2
Subway Subway.com – 2
Wendy’s wendys.com – 2
Pizza Hut pizzahut.com/ – 2
Outback outback.com – 1
Reese’s reeses.com – 1
Arby’s arbys.com – 1
Total: 21
Beer/Alcohol
Busch busch.com – 3
Total: 3
Car/Truck/Bike
Ram Trucks ram.com – 4
Ford ford.com – 3
GoodYear goodyear.com – 2
Toyota toyota.com – 2
Tracker 800SX trackeroffroad.com – 2
CarFax.com carfax.com – 1
Chevy chevy.com – 1
Toyota toyota.com (Kyle Busch) – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
USAA.com/insurance usaa.com/insurance – 4
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
Total: 11
Wireless Phone
Verizon verizon.com/ #5GBuiltRight – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 2
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Jimmie Johnson) #OneFinalTime – 2
Total: 2
Education
Laurel Business Institute laurel.edu – 1
Total: 1
Technology
Xfinity/NASCAR xfinity.com/nascar – 2
Comcast Business comcast.com/business – 1
Verizon verizon.com/ – 1
Xfinity.com xfinity.com – 1
Total: 5
Products/Services for the Home and Personal Use
Mattress Firm mattressfirm.com – 2
Osteo Bi-Flex osteobiflex.com – 2
Target target.com – 2
Aspercreme aspercreme.com – 1
Blue Emu blue-emu.com (Rusty Wallace) – 1
Keurig Keurig.com – 1
Rinvoq rinvoq.com – 1
Skyrizi skyrizi.com – 1
Xyzal xyzal.com – 1
Total: 12
Military
NavyFederal.org navyfederal.org – 1
Total: 1
Racing Related
BristolTix.com bristol.com/ – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:30 PM – 3:33 PM – 3 3:33 PM – 3:36 PM – 3
3:36 PM – 3:40 PM – 4 3:40 PM – 3:42 PM – 2
3:42 PM – 3:52 PM – 10 3:52 PM – 3:54 PM – 2
3:54 PM – 4:00 PM – 6 4:00 PM – 4:02 PM – 2
4:02 PM – 4:07 PM – 5 4:07 PM – 4:10 PM – 3
4:10 PM – 4:17 PM – 7 4:17 PM – 4:20 PM – 3
4:20 PM – 4:23 PM – 3 4:23 PM – 4:25 PM – 2
4:25 PM – 4:31 PM – 6 4:31 PM – 4:34 PM – 3
4:34 PM – 4:37 PM – 3 4:37 PM – 4:40 PM – 3
4:40 PM – 4:56 PM – 16 4:56 PM – 4:58 PM – 2
4:58 PM – 5:06 PM – 8 5:06 PM – 5:09 PM – 3
5:09 PM – 5:17 PM – 8 5:17 PM – 5:19 PM – 2
5:19 PM – 5:35 PM – 16 5:35 PM – 5:38 PM – 3
5:38 PM – 5:42 PM – 4 5:42 PM – 5:45 PM – 3
5:45 PM – 5:53 PM – 8 5:53 PM – 5:55 PM – 2
5:55 PM – 5:57 PM – 2 5:57 PM – 5:59 PM – 2
5:59 PM – 7:08 PM – 69 7:08 PM – checkered flag
Total race brdcst time: 178 Total comm. brdcst time: 40
Number of companies featured during broadcast: 25
(Monster Energy; Pizza Hut; Hunt Bros. Pizza; McDonald’s; Outback; KFC; Hooters9.com (Chase Elliott); Coca-Cola Energy drink; Chevy; Ford Performance; Toyota, TRD; Ram Trucks; GoodYear; Geico; Progressive; USAA; Credit One Bank; Xfinity; Big East Tournament on Fox/FS1; PBC on FS1; WWE Smackdown on Fox; Soccer on Fox; ‘Race Hub’ on FS1; upcoming GMTS race; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:48 PM – 4:50 PM
Busch Beer; Big East Tournament on Fox/FS1; Busch Beer, Coca-Cola, Geico; Xfinity, NASCAR.com/Tickets; Hooters9.com (Chase Elliott); upcoming Xfinity race
5:26 PM – 5:28 PM
Busch Beer; HomesteadMiamiSpeedway.com NASCAR.com/Tickets; Pennzoil Jiffy Lube; Pizza Hut; upcoming Cup race; Big East Tournament on Fox/FS1
6:13 PM – 6:16 PM
Toyota; Hooters9.com (Chase Elliott); Progressive; ‘911 Lone Star’ on Fox; upcoming GMTS race on FS1 NASCAR.com/Trucks; Pennzoil Jiffy Lube
6:39 PM – 6:42 PM
Ford; Outback; ‘WWE Smackdown’ on Fox; Geico; Mountain Dew; upcoming Xfinity race NASCAR.com/Tickets
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