Commercial breakdown: 2020 Auto Club 400

Once again, rainy weather showed up in a place normally known for bright sun. Fortunately, the Cup race ran without a delay or postponement.  Still, one wonders if they tried to run a NASCAR race in the center of the Sahara Desert what would happen?  There is no wondering about one thing however: a race also means commercials. Whether they are irritating interruptions, or chances for folks to run for more snacks, advertisements are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Auto Club 400

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:29 PM
Total minutes of complete race broadcast: 179
Minutes of race broadcast: 137
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 9

Total number of commercials: 132
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Busch/Busch Light (7 times); Ram Trucks (6 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Soccer on Fox Sports foxsports.com/soccer – 1
Boxing on Fox Sports foxsports.com/boxing – 1
‘Big Bang Theory’ and ‘2½ Men’ – 1
Fox News foxnews.com – 1
Golf on Foxfoxsports.com/golf – 1
‘The Masked Singer’ fox.com/the-masked-singer/ and ‘Lego Masters’ fox.com/lego-masters – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Seinfeld’ & ‘Last One Standing’ – 1

Total: 9

Movies

‘The Way Back’ thewayback-movie.com/ – 1
‘Bloodshot’ bloodshot.movie #Bloodshot – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com on Foxfox.com – 1
Armstrong Truck & Tractor armstrongtruckandtractor.com & Cub Cadet cubcadet.com – 1
PNC.com pnc.com – 1

Total: 3

Restaurants/Food

Coca-Cola Energy drink us.coca-cola.com/energy/ – 3
McDonald’s mcdonalds.com – 3
Pizza Hut pizzahut.com/ – 2
Five Hour Energy Drink #5HEwin fivehour.com – 2
Little Caesars littlecaesars.com – 2
Mountain Dew mountaindew.com/ – 1
Outback outback.com – 1
Wendy’s wendys.com – 1

Total: 15

Beer/Alcohol

Busch busch.com – 4

Total: 4

Car/Truck/Bike

Ram Trucks ram.com – 6
Pennzoil Jiffy Lube Jiffy Lube jiffylube.com – 6
Ford ford.com – 4
GoodYear goodyear.com – 2
Toyota toyota.com – 2
Toyota toyota.com (Kyle Busch) – 1
WeatherTech.com weathertech.com – 1
Chevy chevy.com – 1

Total: 23

Insurance/Health

Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 3
USAA.com/insurance usaa.com/insurance – 3
Progressive progressive.com – 2
SafeAuto safeauto.com – 1

Total: 12

Financial

Ally Bank allybank.com (Jimmie Johnson) #OneFinalTime – 1

Total: 1

Technology

Xfinity.com xfinity.com – 2
Xfinity/NASCAR xfinity.com/nascar – 2
Comcast Business comcast.com/business – 1
Fan Duel fanduel.com – 1

Total: 6

Products/Services for the Home and Personal Use

Blue Emu blue-emu.com (Rusty Wallace) – 1
Duracell duracell.com/ – 1
Farxiga.com farxiga.com – 1
Icy Hot icyhot.com – 1
Nutrisystem.com nutrisystem.com – 1
Xyzal xyzal.com – 1

Total: 6

Travel

AAA Travel aaa.com/travel – 2

Total: 2

Military

NavyFederal.org navyfederal.org – 1

Total: 1

Racing Related

NASCAR.com/tickets nascar.com/tickets – 2
Texas Motor Speedway texasmotorspeedway.com – 1

Total: 3

Race brdcast times:      Comm. brdcast times:
3:30 PM – 3:33 PM – 3      3:33 PM – 3:35 PM – 2
3:35 PM – 3:36 PM – 1      3:36 PM – 3:39 PM – 3
3:39 PM – 3:42 PM – 3      3:42 PM – 3:44 PM – 2
3:44 PM – 3:59 PM – 15      3:59 PM – 4:01 PM – 2
4:01 PM – 4:06 PM – 5      4:06 PM – 4:08 PM – 2
4:08 PM – 4:16 PM – 8      4:16 PM – 4:18 PM – 2
4:18 PM – 4:22 PM – 4      4:22 PM – 4:25 PM – 3
4:25 PM – 4:35 PM – 10      4:35 PM – 4:38 PM – 3
4:38 PM – 4:41 PM – 3      4:41 PM – 4:44 PM – 3
4:44 PM – 4:50 PM – 6      4:50 PM – 4:53 PM – 3
4:53 PM – 4:59 PM – 6       4:59 PM – 5:00 PM – 1
5:00 PM – 5:05 PM – 5      5:05 PM – 5:08 PM – 3
5:08 PM – 5:26 PM – 18      5:26 PM – 5:29 PM – 3
5:29 PM – 5:33 PM – 4      5:33 PM – 5:36 PM – 3
5:36 PM – 5:42 PM – 6      5:42 PM – 5:45 PM – 3
5:45 PM – 5:50 PM – 5      5:50 PM – 5:52 PM – 2
5:52 PM – 5:58 PM – 6      5:58 PM – 6:00 PM – 2
6:00 PM – 6:29 PM – 29      6:29 PM – checkered flag

Total race brdcst time: 137      Total comm. brdcst time: 42

Number of companies featured during broadcast: 23
(Monster Energy; McDonald’s; Pizza Hut; KFC; Wendy’s; Coca-Cola, Coca-Cola Energy drink; Busch Light; Chevy; Ford Performance; Toyota, TRD; Ram Trucks; GoodYear; Geico; Liberty Mutual; Progressive; USAA; Credit One Bank; Ally Bank; Xfinity; Beverly Hills Aerials @beverlyhillsaerials ; Soccer on FS1; WWE Smackdown on Fox; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:28 PM – 4:30 PM
Toyota; Busch, Coca-Cola, Geico, Xfinity, NASCAR.com/Tickets; Pizza Hut; Mountain Dew; NASCAR Xfinity Series NASCAR.com/Xfinity; Outback; Pennzoil Jiffy Lube

5:15 PM – 5:17 PM
Chevy; Homestead-Miami Speedway homesteadmiamispeedway.com ; Busch Light; KFC; NASCAR.com/Tickets; ‘WWE Smackdown’ on Fox

6:06 PM – 6:08 PM
Progressive; Chevy; Mountain Dew; NASCAR Xfinity series; ‘WWE Smackdown’ on Fox; Pennzoil Jiffy Lube

6:13 PM – 6:16 PM
Ford; Busch Light; Outback; Big East Tournament on Fox/FS1; Boxing on Fox Sports; NASCAR.com/Tickets