Commercial breakdown: 2020 All-Star Open and Race

The Wednesday evening skies in Bristol, TN, were full of stars instead of rain clouds. The stands in Bristol Motor Speedway held around 20,000 fans with shining eyes, happy to witness a live race in Thunder Valley. Many of NASCAR’s brightest stars were on the track, racing for fun and money; why, even their cars were glowing! This illuminating broadcast showcased all of the above; but, of course, the commercials as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 All-Star Open and Race

Start time to record race/commercial periods: 7:02 PM
End time to record race/commercial periods: 10:13 PM
Total minutes of complete race broadcast: 191
Minutes of race broadcast: 148
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 6

Total number of commercials: 114
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 12
Total number of companies or entities advertised: 10
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 2

Companies seen the most in commercials during this broadcast: Toyota (7 times); MLB on Fox Sports (5 times); upcoming Gander RV & Outdoors Truck Series race (4 times); Molyneaux Floors (4 times); Dr. Pepper & Cream Soda (4 times); Geico (4 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Baseball on Fox Sports foxsports.com/mlb – 5
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 3
‘Home & Family’ Hallmark channel.com/home-and-family – 2
‘neXt’ on Fox fox.com/next – 2
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 2
Upcoming Gander RV & Outdoors Truck race on Fox/FS1 foxsports.com/nascar – 2
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
All Star Race foxsports.com/nascar – 1
Fox News foxnews.com – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1

Total: 20

Local News/Sports/Points-of-Interest in Penna.

Molyneaux beautifulfloors.com – 4
Jennerstown Speedway jennerstown.org – 1
Original Mattress Factory originalmattressfactory.com – 1

Total: 6

Restaurants/Food

Dr. Pepper drpepper.com – 4
Coca-Cola cocacola.com – 3
McDonald’s mcdonalds.com – 3
Pizza Hut pizzahut.com/ – 2
Little Caesars littlecaesars.com – 2
Applebees applebees.com – 2
KFC kfc.com/ – 1
Oscar Mayer oscarmayer.com – 1

Total: 18

Beer/Alcohol

Budweiser budweiser.com – 2
Busch busch.com – 1
Twisted Tea twistedtea.com – 1

Total: 4

Car/Truck/Bike

Toyota toyota.com – 7
GoodYear goodyear.com – 3
Advance Auto advanceautoparts.com – 2
Armor All facebook.com/armorall – 2
Chevy chevy.com – 2
Ford ford.com – 2
Indian Motorcycle indianmotorcycle.com – 2
WeatherTech.com weathertech.com – 2
Ram Trucks ram.com – 1

Total: 23

Insurance/Health

Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
USAA.com usaa.com – 2
TheFightisinUs.org – 2
Allegheny Health Network AHN.org – 1

Total: 12

Wireless Phone

Xfinity Mobile xfinitymobile.com – 1

Total: 1

Financial

Green Light Card greenlightcard.com – 2

Total: 2

Technology

Verizon/ready verizon.com/ready – 2
effectv effectv.com – 1
Tubi tubitv.com – 1
Xfinity.com xfinity.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Xfinity.com/peacock – 1

Total: 7

Products/Services for the Home and Personal Use

Gain ilovegain.com – 2
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Febreze febreze.com/en-us – 1
Gillette gillette.com – 1
Shady Rays shadyrays.com – 1
Tide tide.com – 1
TouchofModern.com – 1

Total: 9

Race brdcast times:      Comm. brdcast times:
7:02 PM – 7:18 PM – 16      7:18 PM – 7:20 PM – 2
7:20 PM – 7:26 PM – 6      7:26 PM – 7:28 PM – 2
7:28 PM – 7:30 PM – 2      7:30 PM – 7:33 PM – 3
7:33 PM – 7:46 PM – 13      7:46 PM – 7:48 PM – 2
7:48 PM – 7:50 PM – 2      7:50 PM – 7:53 PM – 3
7:53 PM – 7:57 PM – 4      7:57 PM – 8:00 PM – 3
8:00 PM – 8:02 PM – 2      8:02 PM – 8:05 PM – 3
8:05 PM – 8:12 PM – 7      8:12 PM – 8:15 PM – 3
8:15 PM – 8:22 PM – 7      8:22 PM – 8:24 PM – 2
8:24 PM – 8:28 PM – 4      8:28 PM – 8:30 PM – 2
8:30 PM – 8:47 PM – 17      8:47 PM – 8:49 PM – 2
8:49 PM – 8:52 PM – 3      8:52 PM – 8:54 PM – 2
8:54 PM – 8:58 PM – 4      8:58 PM – 9:00 PM – 2
9:00 PM – 9:23 PM – 23       9:23 PM – 9:25 PM – 2
9:25 PM – 9:27 PM – 2       9:27 PM – 9:29 PM – 2
9:29 PM – 9:42 PM – 13      9:42 PM – 9:44 PM – 2
9:44 PM – 9:47 PM – 3      9:47 PM – 9:49 PM – 2
9:49 PM – 10:01 PM – 12      10:01 PM – 10:03 PM – 2
10:03 PM – 10:05 PM – 2      10:05 PM – 10:07 PM – 2
10:07 PM – 10:13 PM – 6       10:13 PM – checkered flag

Total race brdcst time: 148      Total comm. brdcst time: 43

Number of companies featured during broadcast: 21
(Fox Bet Super 6 app; Monster Energy; Pizza Hut; McDonald’s; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota, TRD; Dodge Ram; GoodYear; Geico; Credit One Bank; Credible.com; Tide; Bass Pro Shops; Xfinity; Soccer on FS1; Baseball on Fox Sports; ‘Race Hub’ on FS1; upcoming Gander Mountain RV & Outdoors Truck Series race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:08 PM – 9:11 PM
Toyota; Progressive; Busch Beer #BuschLightApple #Sweepstakes ; upcoming Gander Mountain RV & Outdoors Truck Series race; ‘WWE Smackdown’ on Fox; upcoming Xfinity race

9:54 PM – 9:57 PM
NASCAR.com/Shop; Ford Performance; Xfinity.com/NASCAR; Geico; Mountain Dew; upcoming Gander RV & Outdoors Truck Series race