Commercial breakdown: 2019 South Point 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 South Point 400

Start time to record race/commercial periods: 7:00 PM
End time to record race/commercial periods: 10:08 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 155
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 11

Total number of commercials: 107
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 79
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 22
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Applebee’s (4 times); Wendy’s (4 times); McDonald’s (4 times); Coca-Cola (4 times); Toyota (4 times); Geico (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports – 2
‘Straight Up Steve Austin’ usanetwork.com – 2
‘Bluff City Law’ nbc.com/bluff-city-law – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
Golf on NBC/NBC Sports nbcsports.com/golf – 1
Soccer on NBCSNnbcsports.com/soccer – 1
Rugby on NBCSN – 1
Baseball on MLB Network – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Morning Joe’ on MSNBC – 1
‘NXT’ on usanetwork.com – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 15

Local News/Sports/Points-of-Interest in Penna.

Alcosan alcosan.org 3RiversProud.com – 1
Shults Ford shultsford.com – 1

Total: 2

Restaurants/Food

Applebees applebees.com – 4
Wendy’s wendys.com – 3
McDonald’s mcdonalds.com – 3
Sonic sonicdrivein.com – 3
Coca-Cola cocacola.com – 2
Papa Johns papajohns.com – 2
Pizza Hut pizzahut.com/ – 1
Subway Subway.com – 1
Mountain Dew mountaindew.com/ – 1

Total: 20

Car/Truck/Bike

JohnDeere.com/gator johndeere.com/gator – 3
Ford ford.com – 3
RamTrucks.com ramtrucks.com – 2
Toyota toyota.com – 2
Buick buick.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
WeatherTech.com weathertech.com – 1

Total: 14

Insurance/Health

Geico.com geico.com – 3
Progressive progressive.com – 3
American Foundation for the Blind AFB.org – 2

Total: 8

Home Improvement

ACE Hardware ACEHardware.com – 2

Total: 2

Legal

Berger and Green bergerandgreen.com – 1

Total: 1

Technology

Amazon Prime amazon.com/prime – 3
Fan Duel fanduel.com – 1
GolfNow.com – 1
Xfinity.com/stores xfinity.com/stores – 1
ZipRecruiter.com – 1

Total: 7

Products/Services for the Home and Personal Use

SaveonSymbicort.com saveonsymbicort.com – 2
ACT mouthwash actflouride.com – 1
Aspercreme aspercreme.com – 1
Jardiance.com jardiance.com – 1
PlanetFitness.com planetfitness.com – 1
Terminix terminix.com – 1
UnitedRentals.com – 1

Total: 8

Travel

ChoiceHotels.com choicehotels.com – 1

Total: 1

Racing Related

NASCAR.com/tickets nascar.com/tickets – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

7:00 PM – 7:03 PM – 3      7:03 PM – 7:05 PM – 2
7:05 PM – 7:08 PM – 3      7:08 PM – 7:10 PM – 2
7:10 PM – 7:27 PM – 17      7:27 PM – 7:30 PM – 3
7:30 PM – 7:36 PM – 6      7:36 PM – 7:38 PM – 2
7:38 PM – 7:45 PM – 7      7:45 PM – 7:48 PM – 3
7:48 PM – 8:04 PM – 16      8:04 PM – 8:06 PM – 2
8:06 PM – 8:08 PM – 2      8:08 PM – 8:11 PM – 3
8:11 PM – 8:20 PM – 9      8:20 PM – 8:23 PM – 3
8:23 PM – 8:28 PM – 5      8:28 PM – 8:30 PM – 2
8:30 PM – 8:34 PM – 4      8:34 PM – 8:37 PM – 3
8:37 PM – 8:53 PM – 16      8:53 PM – 8:55 PM – 2
8:55 PM – 8:59 PM – 4      8:59 PM – 9:01 PM – 2
9:01 PM – 9:13 PM – 12      9:13 PM – 9:15 PM – 2
9:15 PM – 9:26 PM – 11       9:26 PM – 9:28 PM – 2
9:28 PM – 10:08 PM – 40      10:08 PM – checkered flag

Total race brdcst time: 155      Total comm. brdcst time: 33

Number of companies featured during broadcast: 23
(Monster Energy; SouthPointCasion.com; Applebee’s; Subway; Kroger; Wendy’s; Burger King; Ram Trucks; Ford Performance, Ford ‘Driven to Perform’ Sweepstakes fordplayoffspromo.nascar.com ; Toyota; John Deere; GoodYear; Sunoco; Mobil 1; Geico; Credit One Bank; NHL on NBCSN; Sunday Night Football on NBC; IndyCar on NBC Sports; NBC Sports on Sirius/XM NASCAR Radio channel 90; ‘Post-Race Coverage’ & ‘Proving Grounds’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Tickets; NASCAR.com/Scanner; NASCAR.com/Mobile; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

7:55 PM – 7:57 PM
Ram Trucks; McDonald’s; Ally Bank; Coca-Cola; upcoming Cup race

8:43 PM – 8:45 PM
Toyota; Subway; FanDuel.com; Marriott #GoldenRule; HomesteadMiamiSpeedway.com; IndyCar on NBC Sports

9:10 PM – 9:12 PM
Mobil 1 (Kevin Harvick, Clint Bowyer); Marriott #GoldenRule; Busch Beer; FanDuel.com; CharlotteMotorSpeedway.com

9:37 PM – 9:40 PM
Ally Bank; WeatherTech.com; Subway; Mountain Dew; Geico; ‘Perfect Harmony’ on NBC; Indy Car on NBC Sports

9:46 PM – 9:48 PM
Toyota; Wendy’s; Busch Beer; Coca-Cola; TireRack.com