Commercial breakdown: 2019 Go Bowling at the Glen

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Go Bowling at the Glen

Start time to record race/commercial periods: 2:58 PM
End time to record race/commercial periods: 5:36 PM
Total minutes of complete race broadcast: 158
Minutes of race broadcast: 131
Minutes of traditional commercials: 27
Minutes of side-by-side commercials: 12

Total number of commercials: 98
Total number of companies or entities advertised: 42
Total number of traditional commercials (not split-screen): 65
Total number of companies or entities advertised: 37
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 20
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Choice Hotels (8 times); Ram Trucks (5 times); ‘Hobbs & Shaw’ movie (4 times); Applebees (4 times); Mountain Dew (4 times); Pizza Hut (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

US Gymnastic Championships on NBC Sports – 1
Thursday Night Football on NBC/NBC Sports – 1
Soccer on NBCSN nbcsports.com/soccer – 1

Total: 3

Movies

‘Hobbs & Shaw’ hobbsandshaw.com – 2

Total: 2

Restaurants/Food

Applebees applebees.com – 4
Mountain Dew mountaindew.com/ – 3
Sonic sonicdrivein.com – 3
Coca-Cola cocacola.com – 2
Papa Johns papajohns.com – 2
Pizza Hut pizzahut.com/ – 2
Reese’s reeses.com – 2
Wendy’s wendys.com – 2
Golden Corral goldencorral.com/ – 1
Pay Day hersheys.com/payday – 1

Total: 22

Car/Truck/Bike

RamTrucks.com ramtrucks.com – 3
WeatherTech.com weathertech.com – 2
Chevy chevy.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
Sunoco sunocoinc.com – 1
Toyota toyota.com – 1

Total: 11

Insurance/Health

Geico.com geico.com – 2
Progressive progressive.com – 2

Total: 4

Financial

USBank.com/hardwork – 1

Total: 1

Legal

Berger and Green bergerandgreen.com – 1

Total: 1

Technology

Amazon Echo amazon.com/echo – 2
Comcast/tvadplanner comcast.com/tvadplanner – 1
Fan Duel fanduel.com – 1
GolfPass.com – 1
Xfinity.com xfinity.com – 1
ZipRecruiter.com – 1

Total: 7

Products/Services for the Home and Personal Use

SaveonSymbicort.com saveonsymbicort.com – 2
Humira humira.com – 1

Total: 3

Travel

ChoiceHotels.com choicehotels.com – 7
Marriott.com #GoldenRule – 2
AwayTravel.com awaytravel.com – 1

Total: 10

Racing Related

Darlington Raceway darlingtonraceway.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

2:58 PM – 3:03 PM – 5      3:03 PM – 3:05 PM – 2
3:05 PM – 3:08 PM – 3      3:08 PM – 3:11 PM – 3
3:11 PM – 3:28 PM – 17      3:28 PM – 3:30 PM – 2
3:30 PM – 3:46 PM – 16      3:46 PM – 3:49 PM – 3
3:49 PM – 3:51 PM – 2     3:51 PM – 3:54 PM – 3
3:54 PM – 4:01 PM – 7      4:01 PM – 4:04 PM – 3
4:04 PM – 4:08 PM – 4      4:08 PM – 4:11 PM – 3
4:11 PM – 4:12 PM – 1      4:12 PM – 4:13 PM – 1
4:13 PM – 4:24 PM – 11      4:24 PM – 4:27 PM – 3
4:27 PM – 4:28 PM – 1       4:28 PM – 4:30 PM – 2
4:30 PM – 5:00 PM – 30      5:00 PM – 5:02 PM – 2
5:02 PM – 5:36 PM – 34      5:36 PM – checkered flag

Total race brdcst time: 131      Total comm. brdcst time: 27

Number of companies featured during broadcast: 18
(Monster Energy; GoBowling.com; Subway; KFC; Kroger; Coca-Cola; Toyota; Ram Trucks; Sunoco; Mobil 1; Geico; ACE Hardware; Credit One Bank; Symbicort; IndyCar on NBC Sports; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Scanner; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:37 PM – 3:39 PM
Ram Trucks; Pay Day candy bar; KFC; Sunoco; Busch Beer; KFC; NASCAR.com/Shop; ‘Hobbs & Shaw’ movie

4:41 PM – 4:44 PM
Toyota; Wendy’s; Coca-Cola; Geico; BristolTix.com; Soccer on NBCSN

4:55 PM – 4:57 PM
Chevy; Pizza Hut; Ally Bank (Jimmie Johnson) #chasing8 ; Marriott #Golden Rule; Pizza Hut

5:12 PM – 5:14 PM
Ram Trucks; Golden Corral; Busch Beer; Sunoco; Golden Corral; ChoiceHotels.com

5:19 PM – 5:22 PM
Toyota; Red Lobster; Reeses; Geico; Red Lobster; Mountain Dew; ‘Hobbs & Shaw’ movie; Thursday Night Football on NBC/NBCSN