Commercial breakdown: 2019 Ford Ecoboost 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown. This was the last Cup race of the 2019 season.

Race and Commercial Breakdown of the 2019 Ford Ecoboost 400

Start time to record race/commercial periods: 3:09 PM
End time to record race/commercial periods: 6:20 PM
Total minutes of complete race broadcast: 191
Minutes of race broadcast: 162
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 16

Total number of commercials: 113
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 73
Total number of companies or entities advertised: 41
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 40
Total number of companies or entities advertised: 30
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 7

Companies seen the most in commercials during this broadcast: Sonic (8 times); WPXI (7 times); McDonald’s (6 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos

NHL on NBC/NBC Sports nbcsports.com/nhl – 2
NBC Sports nbcsports.com – 1
NFL ‘Huddle for 100’ nfl.com/100/huddlefor100/info #NFLHuddlefor100 – 1
Sunday Night Football on NBC/NBC Sports – 1
College Football on NBC/NBC Sports – 1
Golf on NBC/NBC Sports nbcsports.com/golf – 1
Soccer on NBCSNnbcsports.com/soccer – 1
‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Chicago PD’ nbc.com/Chicago-pd – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Running Wild with Bear Grylls’ nationalgeographic.com/tv/shows/running-wild-with-bear-grylls – 1

Total: 12

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com – 7
WPXI/ahnwomen wpxi.com/ahnwomen – 1
MonroevilleChryslerJeep.com monroevillechryslerjeep.com – 1
PA Game Commission PGC.PA.gov – 1

Total: 10

Restaurants/Food

Sonic sonicdrivein.com – 6
McDonald’s mcdonalds.com – 3
Applebees applebees.com – 3
Outback outback.com – 2
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1
Mountain Dew mountaindew.com/ – 1

Total: 17

Car/Truck/Bike

Chevy chevy.com – 3
Ford ford.com – 3
Mercedes Benz Vans MBVans.com – 2
Lexus lexus.com – 1
ChooseNissan.com choosenissan.com – 1
Toyota toyota.com – 1

Total: 11

Insurance/Health

Geico.com geico.com – 3
Progressive progressive.com – 1

Total: 4

Wireless Phone

Cricket mycricket.com – 2

Total: 2

Home Improvement

KubotaUSA.com gokubota.com – 2
StihlDealers.com stihldealers.com #RealStihl – 1

Total: 3

Financial

Bank of America/getmoredone bankofamerica.com/getmoredone – 2
USAA usaa.com/bank – 2
GoCreditOne gocreditone.com – 1
Bank of America bankofamerica.com/RewardingYou and Merrill.com – 1

Total: 6

Technology

Amazon amazon.com – 1
Amazon Echo amazon.com/echo – 1
DraftKings.com draftkings.com – 1
Fan Duel fanduel.com – 1

Total: 4

Products/Services for the Home and Personal Use

Hess Toy Truck HessToyTruck.com – 1
SaveonSymbicort.com saveonsymbicort.com – 1
UNTUCKit.com untuckit.com – 1

Total: 3

Racing Related

Daytona 500 daytona500.com #DAYTONA500 – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

3:09 PM – 3:14 PM – 5      3:14 PM – 3:16 PM – 2
3:16 PM – 3:20 PM – 4      3:20 PM – 3:22 PM – 2
3:22 PM – 3:38 PM – 16      3:38 PM – 3:41 PM – 3
3:41 PM – 3:44 PM – 3      3:44 PM – 3:47 PM – 3
3:47 PM – 3:55 PM – 8      3:55 PM – 3:57 PM – 2
3:57 PM – 4:03 PM – 6       4:03 PM – 4:05 PM – 2
4:05 PM – 4:18 PM – 13      4:18 PM – 4:20 PM – 2
4:20 PM – 4:22 PM – 2      4:22 PM – 4:25 PM – 3
4:25 PM – 4:33 PM – 8      4:33 PM – 4:35 PM – 2
4:35 PM – 4:41 PM – 6      4:41 PM – 4:43 PM – 2
4:43 PM – 4:50 PM – 7      4:50 PM – 4:52 PM – 2
4:52 PM – 5:14 PM – 22      5:14 PM – 5:16 PM – 2
5:16 PM – 5:19 PM – 3      5:19 PM – 5:21 PM – 2
5:21 PM – 6:20 PM – 59      6:20 PM – checkered flag

Total race brdcst time: 162      Total comm. brdcst time: 29

Number of companies featured during broadcast: 30
(Monster Energy; Applebee’s; Arby’s; McDonald’s; Sonic; Kroger; Coca-Cola; Busch Beer; Ford Performance; John Deere Gator; Sunoco; GoodYear; Geico; Progressive; Bank of America; Credit One Bank; Ally Bank; Bass Pro Shops & Cabela’s; UNTUCKit.com; ‘Chicago MED’, ‘Chicago Fire’, ‘Chicago PD’ on NBC; NHL on NBCSN; College Football on NBC; ‘Football Night in America’, Sunday Night Football on NBC Sports; ChampionsWeek.nascar.com ; NBC Sports #HotPass ; ‘Post-Race Coverage’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Shop)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:10 PM – 4:13 PM
Chevy; Outback; FanDuel.com; Mobil 1 (Kevin Harvick, Clint Bowyer); Sonic; Daytona500.com

5:06 PM – 5:09 PM
Toyota; McDonald’s; Sunoco; Coca-Cola; McDonald’s; Soccer on NBC; Sunday Night Football on NBC

5:29 PM – 5:31 PM
Ford; USAA Bank; Bass Pro Shops & Cabela’s; WeatherTech.com

5:37 PM – 5:39 PM
Mobil 1 (Kevin Harvick, Clint Bowyer); Pizza Hut; Ally Bank; Chevy; Outback; NBC Nightly News on NBC; Sunday Night Football on NBC

5:44 PM – 5:46 PM
Ram Trucks; Mountain Dew; Sonic; Honda Talon ATV; Geico; LVMS.com

5:57 PM – 5:59 PM
Toyota; Coca-Cola; FanDuel.com; Bank of America/GetMoreDone

6:04 PM – 6:06 PM
Ford; McDonald’s; Xfinity; Sunoco; McDonald’s; NBCSports.com