Commercial breakdown: 2019 FireKeepers Casino 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 FireKeepers Casino 400

Sunday Start Time to record race/commercial periods: 2:44 PM
Sunday End time to record race/commercial periods: 3:12 PM
Monday Start Time to record race/commercial periods: 5:00 PM
Monday End Time to record race/commercial periods: 8:02 PM
Total minutes of complete two-day race broadcast: 210
Minutes of race broadcast: 162
Minutes of traditional commercials: 48
Minutes of side-by-side commercials: 8

Total number of commercials: 134
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 117
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 17
Total number of companies or entities advertised: 13
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Toyota (6 times); Coca-Cola (5 times); Hooters (5 times); Geico (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 4
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 2
Upcoming Gander Outdoors Truck race on Fox/FS1 foxsports.com/nascar – 1
Soccer on Fox Sports foxsports.com/soccer – 1
Boxing on Fox Sports foxsports.com/boxing – 1
‘First Responders’ fox.com/first-responders – 1
Golf on Foxfoxsports.com/golf – 1
US Open Golf on Fox foxsports.com/golf – 1
‘Yellowstone’ paramountnetwork.com/shows/yellowstone – 1

Total: 15

Movies

‘Godzilla: King of the Monsters’ godzillamovie.com – 2
‘Child’s Play’ bestbudd.com – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

GreensburgNISSAN.com – 1

Total: 1

Restaurants/Food

Coca-Cola cocacola.com – 5
Hooters hooters.com (Chase Elliott) – 5
Dominos dominos.com – 4
KFC kfc.com/ – 4
Pizza Hut pizzahut.com/ – 2
Dave & Busters daveandbusters.com – 2
Dr. Pepper drpepper.com – 2
McDonald’s mcdonalds.com – 2
Oscar Mayer oscarmayer.com (Ryan Newman) – 1
Marcos Pizza marcos.com – 1
Pepsi pepsi.com – 1

Total: 29

Beer/Alcohol

Twisted Tea twistedtea.com – 4

Total: 4

Car/Truck/Bike

Chevy chevy.com – 4
Toyota toyota.com – 4
RamTrucks.com ramtrucks.com – 4
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 3
Sunoco sunocoinc.com – 2
Dodge dodge.com – 1
Jeep jeep.com – 1
Buyatoyota.com buyatoyota.com – 1

Total: 20

Insurance/Health

Geico.com geico.com – 4
Allstate allstate.com – 3
Liberty Mutual libertymutual.com – 1
Nationwide nationwide.com – 1

Total: 9

Wireless Phone

Xfinity Mobile xfinitymobile.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 1

Total: 1

Financial

Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 2
GoCreditOne gocreditone.com – 1

Total: 3

Technology

Xfinity.com xfinity.com – 2
Xfinity.com/service xfinity.com/service – 1

Total: 3

Products/Services for the Home and Personal Use

The Men’s Wearhouse tmw.com – 3
Allegra allegra.com – 2
Aspercreme aspercreme.com – 2
Gold Bond goldbond.com – 2
Jardiance.com jardiance.com – 2
ACT mouthwash actflouride.com – 1
Dulcolax dulcolax.com – 1
HubbleContacts.com – 1
Keeps.com – 1
Rolaids rolaids.com – 1
SaveonSymbicort.com saveonsymbicort.com – 1
Tide tide.com – 1
Varidesk.com/TV – 1
ZantacOTC.com zantacotc.com – 1

Total: 20

Travel

Hilton.com hilton.com – 3
West Virginia Tourism wvtourism.com – 2
OCocean.com ococean.com – 1

Total: 6

Racing Related

NASCAR.com/tickets nascar.com/tickets – 1
Summit Motorsports Park smptix.com and NHRAnhra.com – 1

Total: 2

Race brdcast times:      Comm. brdcast times:
Sunday:
2:44 PM – 2:46 PM – 2      2:46 PM – 2:50 PM – 4
2:50 PM – 2:53 PM – 3      2:53 PM – 2:55 PM – 2
2:55 PM – 3:09 PM – 14      3:09 PM – 3:12 PM – 3
3:12 PM – RAIN (postponement of race till Monday)

Monday:
5:00 PM – 5:16 PM – 16      5:16 PM – 5:19 PM – 3
5:19 PM – 5:26 PM – 7      5:26 PM – 5:29 PM – 3
5:29 PM – 5:37 PM – 8      5:37 PM – 5:40 PM – 3
5:40 PM – 5:43 PM – 3      5:43 PM – 5:45 PM – 2
5:45 PM – 5:53 PM – 8      5:53 PM – 5:57 PM – 4
5:57 PM – 6:00 PM – 3      6:00 PM – 6:03 PM – 3
6:03 PM – 6:11 PM – 8      6:11 PM – 6:15 PM – 4
6:15 PM – 6:23 PM – 8       6:23 PM – 6:25 PM – 2
6:25 PM – 6:31 PM – 6      6:31 PM – 6:34 PM – 3
6:34 PM – 6:46 PM – 12      6:46 PM – 6:48 PM – 2
6:48 PM – 6:52 PM – 4      6:52 PM – 6:55 PM – 3
6:55 PM – 7:01 PM – 6      7:01 PM – 7:04 PM – 3
7:04 PM – 7:10 PM – 6      7:10 PM – 7:12 PM – 2
7:12 PM – 7:56 PM – 44      7:56 PM – 7:58 PM – 2
7:58 PM – 8:02 PM – 4      8:02 PM – checkered flag

Total race brdcst time: 162      Total comm. brdcst time: 48

Number of companies featured during broadcast: 21
(Monster Energy; Kroger; Outback; Hunt Bros. Pizza; Coca-Cola; Chevy; Ford Performance; Toyota, TRD; Sunoco; GoodYear; Geico; Credit One Bank; Symbicort; Xfinity; iracing.com; FIFA Women’s Cup on Fox/FS1; US Open Golf on Fox; ‘WWE Smackdown Live’ on Fox; upcoming Gander Outdoors Series truck race; upcoming Xfinity race; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

6:38 PM – 6:40 PM
NASCAR.com/Tickets; Chevy; Bass Pro Shops & Cabela’s; Geico; upcoming Cup race #NASCARSalutes NASCAR.com/Tickets

7:24 PM – 7:27 PM
Toyota; Kioti; FIFA Women’s Cup on Fox/FS1; KFC; NASCAR.com/Shop; US Open Golf on Fox/FS1

7:33 PM – 7:36 PM
ChicagolandSpeedway.com NASCAR.com/Tickets; Ram Trucks; Hilton.com; Progressive; FIFA Women’s Cup on Fox/FS1; NASCAR.com/Tickets