Commercial breakdown: 2019 Drydene 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Drydene 400

Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 5:47 PM
Total minutes of complete race broadcast: 197
Minutes of race broadcast: 168
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 12

Total number of commercials: 96
Total number of companies or entities advertised: 42
Total number of traditional commercials (not split-screen): 67
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Sonic (7 times); NHL on NBCSN (6 times); USAA Insurance (6 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

NHL on NBC/NBC Sports nbcsports.com/nhl – 5
Sunday Night Football on NBC/NBC Sports – 4
‘Tread Stone’ usanetwork.com/treadstone – 2
College Football on NBC/NBC Sports – 2
Upcoming Cup race on NBC/NBC Sports – 1
‘Perfect Harmony’ nbc.com/perfect-harmony – 1
‘The Purge’ usanetwork.com/thepurge – 1

Total: 16

Restaurants/Food

Sonic sonicdrivein.com – 6
Outback outback.com – 2
Applebees applebees.com – 2
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1

Total: 12

Car/Truck/Bike

Chevy chevy.com – 2
RamTrucks.com ramtrucks.com – 2
Ford ford.com – 2
Toyota toyota.com – 2
GMCDealer.com gmcdealer.com – 1
General Tire generaltire.com – 1
JohnDeere.com/gator johndeere.com/gator – 1

Total: 11

Insurance/Health

USAA.com/insurance usaa.com/insurance – 6
Geico.com geico.com – 3
Esurance.com esurance.com – 2
Progressive progressive.com – 2
AAA aaa.com – 1
NHTSA nhtsa.org – 1

Total: 15

Wireless Phone

Cricket mycricket.com – 1

Total: 1

Home Improvement

Quikrete quikrete.com – 2

Total: 2

Financial

Bank of America bankofamerica.com/RewardingYou and Merrill.com – 1
Bank of America/getmoredone bankofamerica.com/getmoredone – 1
Merrill.com – 1

Total: 3

Education

Universal Technical Institute UTI.edu – 1

Total: 1

Technology

Amazon Prime amazon.com/prime – 1
Fan Duel fanduel.com – 1

Total: 2

Products/Services for the Home and Personal Use

Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1

Total: 1

Travel

AwayTravel.com awaytravel.com – 2

Total: 2

Racing Related

Homestead-Miami Speedway homesteadmiamispeedway.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

2:30 PM – 2:32 PM – 2      2:32 PM – 2:35 PM – 3
2:35 PM – 2:38 PM – 3      2:38 PM – 2:40 PM – 2
2:40 PM – 2:55 PM – 15      2:55 PM – 2:57 PM – 2
2:57 PM – 3:05 PM – 8      3:05 PM – 3:07 PM – 2
3:07 PM – 3:14 PM – 7      3:14 PM – 3:16 PM – 2
3:16 PM – 3:26 PM – 10      3:26 PM – 3:28 PM – 2
3:28 PM – 3:33 PM – 5      3:33 PM – 3:35 PM – 2
3:35 PM – 3:42 PM – 7      3:42 PM – 3:44 PM – 2
3:44 PM – 3:45 PM – 1      3:45 PM – 3:47 PM – 2
3:47 PM – 3:56 PM – 9      3:56 PM – 3:58 PM – 2
3:58 PM – 4:05 PM – 7      4:05 PM – 4:07 PM –2
4:07 PM – 4:36 PM – 29      4:36 PM – 4:38 PM – 2
4:38 PM – 4:41 PM – 3      4:41 PM – 4:43 PM – 2
4:43 PM – 5:19 PM – 36      5:19 PM – 5:21 PM – 2
5:21 PM – 5:47 PM – 26      5:47 PM – checkered flag

Total race brdcst time: 168      Total comm. brdcst time: 29

Number of companies featured during broadcast: 18
(Monster Energy; Dover Speedway doverspeedway.com/ ; McDonald’s; Kroger; Harvick Beer; Chevy; Ford Performance; Toyota, Toyota.com/racing/playoffpromo ; Ram Trucks; Sunoco; GoodYear; Credit One Bank; NHL on NBCSN; Sunday Night Football on NBC; ‘Post-Race Coverage’ and ‘Victory Lap’ on NBCSN; ‘NASCAR America Motor Mouths’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Tickets; enascar.com, iracing Championship on NBCSN; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:16 PM – 4:18 PM
Coca-Cola; KFC; Toyota; Bank of America/GetMoreDone ; KFC; upcoming Cup race

4:51 PM – 4:54 PM
Bass Pro Shops & Cabela’s; Ally Bank; Mobil 1 (Kevin Harvick, Clint Bowyer); McDonald’s; Ford; Daytona500.com

5:01 PM – 5:03 PM
Bass Pro Shops & Cabela’s; WeatherTech.com; Ram Trucks; Sonic; MartinsvilleSpeedway.com

5:11 PM – 5:13 PM
Coca-Cola; Mobil 1 (Kevin Harvick, Clint Bowyer); Bank of America and Merrill; Toyota; upcoming Cup race

5:28 PM – 5:31 PM
Geico; GoCreditOne.com; Ford; Mountain Dew; General Tire #AnywhereisPossible; ‘Perfect Harmony’ on NBC; NHL on NBCSN