Commercial breakdown: 2019 Big Machine Vodka 400 at the Brickyard presented by Florida Georgia Line

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Big Machine Vodka 400 at the Brickyard presented by Florida Georgia Line

Start time to record race/commercial periods: 1:46 PM
End time to record race/commercial periods: 5:42 PM
Total minutes of complete race broadcast: 236
Minutes of race broadcast: 195
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 15

Total number of commercials: 143
Total number of companies or entities advertised: 64
Total number of traditional commercials (not split-screen): 111
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 24
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Golden Corral (8 times); Geico (6 times); Upcoming Cup race (5 times); Pizza Hut (5 times); NBC local news (WPXI) (5 times); Sunday Night Football on NBC (4 times); Sonic (4 times); Chevy (4 times); Ram Trucks (4 times); Toyota (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 3
Upcoming Cup race on NBC/NBC Sports – 2
IndyCar indycar.com on NBC/NBC Sports – 1
NFL.com/fantasy nfl.com/fantasy – 1
College Football on NBC/NBC Sports – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Bluff City Law’ nbc.com/bluff-city-law – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
IAAF Championship on NBC – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
‘New Amsterdam’ nbc.com/new-amsterdam – 1
Olympics on NBC nbcolympics.com – 1

Total: 16

Movies

‘Bennett’s War’ forrest-films.com/films/bennetts-war/ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 5
Levin’s levinfurniture.com – 2
FragassoAdvisors.com – 1
NatureStone.com naturestone.com – 1
Quaker State Construction quakerstateconstruction.com – 1

Total: 10

Restaurants/Food

Golden Corral goldencorral.com/ – 6
Applebees applebees.com – 4
Subway Subway.com – 4
Wendy’s wendys.com – 4
Pizza Hut pizzahut.com/ – 3
Coca-Cola cocacola.com – 2
McDonald’s mcdonalds.com – 2
Mountain Dew mountaindew.com/ – 2
Sonic sonicdrivein.com – 2
Red Bull redbull.com – 1

Total: 30

Beer/Alcohol

Busch busch.com – 2
Modelo Beer modelousa.com – 2
FrappaChata rumchata.com – 1

Total: 5

Car/Truck/Bike

Chevy chevy.com – 4
Ford ford.com – 3
JohnDeere.com/gator johndeere.com/gator – 2
RamTrucks.com ramtrucks.com – 2
Sunoco sunocoinc.com – 2
Toyota toyota.com – 2
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1

Total: 17

Insurance/Health

Geico.com geico.com – 4
Progressive progressive.com – 3
USAA.com/insurance usaa.com/insurance – 2

Total: 9

Wireless Phone

US Cellular uscellular.com – 2

Total: 2

Financial

USAA usaa.com/bank – 3
Experian.com/boost experian.com/boost – 2

Total: 5

Technology

Fan Duel fanduel.com – 3
GolfNow.com – 2
Amazon Alexa amazon.com/alexa – 1
Amazon Prime amazon.com/prime – 1
‘MX vs ATV’ video game mxvsatv.com – 1

Total: 8

Products/Services for the Home and Personal Use

Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 3
Entresto.com entresto.com – 2
Bass Pro Shops BassPro.com – 1
SaveonSymbicort.com saveonsymbicort.com – 1

Total: 7

Travel

Marriott.com #GoldenRule – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

1:46 PM – 1:49 PM – 3      1:49 PM – 1:52 PM – 3
1:52 PM – 1:59 PM – 7      1:59 PM – 2:01 PM – 2
2:01 PM – 2:15 PM – 14      2:15 PM – 2:17 PM – 2
2:17 PM – 2:22 PM – 5      2:22 PM – 2:24 PM – 2
2:24 PM – 2:33 PM – 9      2:33 PM – 2:35 PM – 2
2:35 PM – 2:42 PM – 7      2:42 PM – 2:44 PM – 2
2:44 PM – 2:52 PM – 8      2:52 PM – 2:55 PM – 3
2:55 PM – 3:03 PM – 8      3:03 PM – 3:05 PM – 2
3:05 PM – 3:10 PM – 5      3:10 PM – 3:12 PM – 2
3:12 PM – 3:18 PM – 6      3:18 PM – 3:20 PM – 2
3:20 PM – 3:24 PM – 4      3:24 PM – 3:27 PM – 3
3:27 PM – 3:45 PM – 18      3:45 PM – 3:48 PM – 3
3:48 PM – 4:00 PM – 12     4:00 PM – 4:03 PM –3
4:03 PM – 4:06 PM – 3      4:06 PM – 4:08 PM – 2
4:08 PM – 4:24 PM – 16      4:24 PM – 4:26 PM – 2
4:26 PM – 4:35 PM – 9      4:35 PM – 4:37 PM – 2
4:37 PM – 5:15 PM – 38      5:15 PM – 5:17 PM – 2
5:17 PM – 5:28 PM – 11      5:28 PM – 5:30 PM – 2
5:30 PM – 5:42 PM – 12      5:42 PM – checkered flag

Total race brdcst time: 195      Total comm. brdcst time: 41

Number of companies featured during broadcast: 26
(Monster Energy; RedCross.org or text ‘Dorian’ to 90999; SouthPointCasino.com; Sonic; Golden Corral; Pizza Hut; Kroger; Coca-Cola; Chevy, Chevy.com/Silverado; Toyota; Ram Trucks; Mobil 1; Geico; Credit One Bank; Ally Bank; Symbicort; ‘Bluff City Law’ on NBC; #HeyRut; #NBCEEit; IndyCar on NBC; NASCAR.com/Drive; NASCAR.com/Scanner; NASCAR.com/Tickets; NASCAR.com;Mobile; ‘Burn Out Boulevard’ on NBC Sports; ‘Post-Race Coverage’, ‘Victory Lap’, ‘Proving Grounds’ on NBC Sports; ‘NASCAR America’, ‘Motor Mouths’ Dale Jr. Podcast; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:37 PM – 3:40 PM
Ram Trucks; McDonald’s; Ark Encounter arkencounter.com; Geico; upcoming Cup race; NXT on USA Network

4:40 PM – 4:43 PM
Budweiser; Pizza Hut; Toyota; Mobil 1 (Kevin Harvick, Clint Bowyer); Pizza Hut; RichmondRaceway.com; NHL on NBCSN

4:49 PM – 4:52 PM
Bass Pro Shops & Cabela’s; Golden Corral; Ally Bank (Jimmie Johnson) #chasing8 ; US Cellular; Golden Corral; upcoming Cup race; IAAF Championship on NBC Sports

5:02 PM – 5:05 PM
Marriott #GoldenRule ; Sonic; WeatherTech.com; Ram Trucks; Sonic; Sunday Night Football on NBC; upcoming Cup race

5:24 PM – 5:27 PM
Coca-Cola; Geico; Toyota; CharlotteMotorSpeedway.com; NHL on NBCSN