Commercial breakdown: 2019 Bank of America ROVAL 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Bank of America ROVAL 400

Start time to record race/commercial periods: 2:19 PM
End time to record race/commercial periods: 6:11 PM
Total minutes of complete race broadcast: 232
Minutes of race broadcast: 188
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 15

Total number of commercials: 138
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 25
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6

Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Honda Talon (5 times); Geico (5 times); Bank of America (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports – 3
Sunday Night Football on NBC/NBC Sports – 2
IAAF Track & Field Championship on NBC Sports – 2
‘Bluff City Law’ nbc.com/bluff-city-law – 2
PGA Golf pgatour.com #LiveUnderPar – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
‘The Blacklist’ nbc.com/the-blacklist – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 13

Movies

‘Ad Astra’ foxmovies.com/movies/ad-astra – 1
‘Zombie Land: Double Tap’ zombieland.com – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 4
Century 3 Chevrolet century3chevy.com – 1
Molyneaux beautifulfloors.com – 1

Total: 6

Restaurants/Food

Coca-Cola cocacola.com – 4
Mountain Dew mountaindew.com/ – 4
Sonic sonicdrivein.com – 3
Pizza Hut pizzahut.com/ – 2
Subway Subway.com – 2
McDonald’s mcdonalds.com – 1
Wendy’s wendys.com – 1

Total: 17

Beer/Alcohol

Busch busch.com – 3
RumChata rumchata.com – 1

Total: 4

Car/Truck/Bike

Honda Talon ATV honda.com – 5
Chevy chevy.com – 4
RamTrucks.com ramtrucks.com – 4
JohnDeere.com/gator johndeere.com/gator – 3
Toyota toyota.com – 3
Qiantu mullenusa.com/qiantu-k50-h – 2
Ford ford.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1

Total: 27

Insurance/Health

Geico.com geico.com – 3
Progressive progressive.com – 2

Total: 5

Wireless Phone

US Cellular uscellular.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 2
StihlDealers.com stihldealers.com #RealStihl – 2

Total: 4

Financial

Experian.com/boost experian.com/boost – 3
USAA usaa.com/bank – 3
Bank of America bankofamerica.com/RewardingYou and Merrill.com – 2
American Express americanexpress.com – 1
Bank of America/getmoredone bankofamerica.com/getmoredone – 1

Total: 10

Technology

Amazon Echo amazon.com/echo – 2
Amazon Prime amazon.com/prime – 1
GolfNow.com – 1

Total: 4

Products/Services for the Home and Personal Use

Ocrevus.com – 3
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 2
Entresto.com entresto.com – 2
Tums tums.com – 2
UNTUCKit.com untuckit.com – 1
Value City Furniture vcf.com – 1
SaveonSymbicort.com saveonsymbicort.com – 1

Total: 12

Travel

Marriott.com #GoldenRule – 1

Total: 1

Racing Related

NASCAR.com/tickets nascar.com/tickets – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

2:19 PM – 2:22 PM – 3      2:22 PM – 2:24 PM – 2
2:24 PM – 2:26 PM – 2      2:26 PM – 2:29 PM – 3
2:29 PM – 2:50 PM – 21      2:50 PM – 2:52 PM – 2
2:52 PM – 2:59 PM – 7      2:59 PM – 3:01 PM – 2
3:01 PM – 3:06 PM – 5      3:06 PM – 3:09 PM – 3
3:09 PM – 3:10 PM – 1      3:10 PM – 3:12 PM – 2
3:12 PM – 3:14 PM – 2      3:14 PM – 3:16 PM – 2
3:16 PM – 3:20 PM – 4       3:20 PM – 3:23 PM – 3
3:23 PM – 3:26 PM – 3      3:26 PM – 3:28 PM – 2
3:28 PM – 3:40 PM – 12      3:40 PM – 3:42 PM – 2
3:42 PM – 3:54 PM – 12      3:54 PM – 3:56 PM – 2
3:56 PM – 3:58 PM – 2      3:58 PM – 4:00 PM – 2
4:00 PM – 4:09 PM – 9      4:09 PM – 4:12 PM – 3
4:12 PM – 4:15 PM – 3      4:15 PM – 4:18 PM – 3
4:18 PM – 4:26 PM – 8      4:26 PM – 4:29 PM – 3
4:29 PM – 4:33 PM – 4      4:33 PM – 4:35 PM – 2
4:35 PM – 4:43 PM – 8      4:43 PM – 4:44 PM – 1
4:44 PM – 5:18 PM – 34      5:18 PM – 5:19 PM – 1
5:19 PM – 5:44 PM – 25      5:44 PM – 5:46 PM – 2
5:46 PM – 5:50 PM – 4      5:50 PM – 5:52 PM – 2
5:52 PM – 6:11 PM – 19      6:11 PM – checkered flag

Total race brdcst time: 188      Total comm. brdcst time: 44

Number of companies featured during broadcast: 25
(Monster Energy; Bank of America; Subway; Sonic; Jimmy John’s; McDonald’s; Kroger; Coca-Cola; Chevy; Ford Performance; Toyota; Ram Trucks; Sunoco; GoodYear; Mobil 1; Geico; Nationwide; Mullen USA; Symbicort; ‘Bluff City Law’ on NBC; Sunday Night Football on NBC; ‘Football Night in America’ on NBC; #HeyRut; ‘Post-Race Coverage’ & ‘Victory Lap’ on NBC Sports; NASCAR.com/Scanner; NASCAR.com/Tickets; NASCAR.com/Shop; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:48 PM – 3:51 PM
Bank of America/GetMoreDone ; McDonald’s; Geico; Coca-Cola; upcoming Cup race; Sunday Night Football on NBC

4:49 PM – 4:52 PM
Bass Pro Shops & Cabela’s; US Cellular; Toyota; Subway; KansasSpeedway.com; Sunday Night Football on NBC

5:02 PM – 5:04 PM
Ark Encounter; Pizza Hut; Ally Bank; Sunoco; Pizza Hut; TalladegaSuperSpeedway.com; NHL on NBC Sports

5:11 PM – 5:14 PM
Mobil 1 (Kevin Harvick, Clint Bowyer); Wendy’s; Ram Trucks; US Cellular; Bass Pro Shops & Cabela’s; Budweiser

5:34 PM – 5:36 PM
Bank of America/GetMoreDone ; Coca-Cola; WeatherTech.com

5:37 PM – 5:39 PM
Marriott #GoldenRule ; Geico; Wendy’s