Commercial breakdown: 2019 1000Bulbs.com 500

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown. (Please note: This week includes a rain postponement from Sunday to Monday.)

Race and Commercial Breakdown of the 2019 1000Bulbs.com 500

Sunday, Oct. 13
Start time to record race/commercial periods: 1:41 PM
End time to record race/commercial periods: 3:02 PM
—Rain Postponement—
Monday, Oct. 14
Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 4:58 PM
Total minutes of complete race broadcast: 257
Minutes of race broadcast: 213
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 15

Total number of commercials: 143
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 111
Total number of companies or entities advertised: 53
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 22
Number of times NBC/NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Sonic (14 times); Outback (6 times); Toyota (6 times); Geico (5 times); WPXI (5 times); Honda Talon ATV (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 3
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
‘Infection: Chicago Cross Over Event’ on NBC – 2
Upcoming Cup race on NBC/NBC Sports – 1
Soccer on NBCSNnbcsports.com/soccer – 1
‘Life Below Zero’ on natgeo nationalgeographic.com/shows/life-below-zero – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
Olympics on NBC nbcolympics.com – 1
‘Tread Stone’ usanetwork.com/treadstone – 1

Total: 13

Movies

‘Zombie Land: Double Tap’ zombieland.com – 2
‘Ford vs. Ferrari’ foxmovies.com/movies/ford-v-ferrari – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 5
Willi’s Ski and Board willisskiandboard.com – 2
NBC local newswpxi.com and PA Lottery palottery.state.pa.us/ – 1
FragassoAdvisors.com – 1

Total: 9

Restaurants/Food

Sonic sonicdrivein.com – 10
Outback outback.com – 6
Mountain Dew mountaindew.com/ – 4
McDonald’s mcdonalds.com – 3
Applebees applebees.com – 3
Pizza Hut pizzahut.com/ – 2
Coca-Cola cocacola.com – 2
KFC kfc.com/ – 1
Panera Bread panerabread.com – 1

Total: 32

Car/Truck/Bike

Honda Talon ATV honda.com – 5
JohnDeere.com/gator johndeere.com/gator – 4
Toyota toyota.com – 3
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 3
Chevy chevy.com – 2
Ford ford.com – 2
RamTrucks.com ramtrucks.com – 1
Marathon Gas marathon.com – 1
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 25

Insurance/Health

Geico.com geico.com – 3
Progressive progressive.com – 3
Allstate allstate.com – 1

Total: 7

Wireless Phone

Cricket mycricket.com – 4
Xfinity Mobile xfinitymobile.com – 1

Total: 5

Financial

Experian.com/boost experian.com/boost – 2
USAA usaa.com/bank – 2
Ally Bank allybank.com – 1
Bank of America bankofamerica.com/RewardingYou and Merrill.com – 1
Bank of America/getmoredone bankofamerica.com/getmoredone – 1
GoCreditOne gocreditone.com – 1

Total: 8

Legal

Harry S. Cohen & Assoc. medmal1.com – 1

Total: 1

Technology

Fan Duel fanduel.com – 1
Xfinity.com/stores xfinity.com/stores – 1

Total: 2

Products/Services for the Home and Personal Use

Tums tums.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Ocrevus Ocrevus.com – 1
Trulicity.com trulicity.com – 1
UNTUCKit.com untuckit.com – 1

Total: 6

Race brdcast times:      Comm. brdcast times:
Sunday, Oct. 13
1:41 PM – 1:44 PM – 3      1:44 PM – 1:46 PM – 2
1:46 PM – 1:50 PM – 4      1:50 PM – 1:52 PM – 2
1:52 PM – 2:09 PM – 17      2:09 PM – 2:12 PM – 3
2:12 PM – 2:18 PM – 6      2:18 PM – 2:21 PM – 3
2:21 PM – 2:26 PM – 5      2:26 PM – 2:29 PM – 3
2:29 PM – 2:34 PM – 5      2:34 PM – 2:36 PM – 2
2:36 PM – 2:37 PM – 1      2:37 PM – 2:40 PM – 3
2:40 PM – 2:53 PM – 13      2:53 PM – 2:55 PM – 2
2:55 PM – 2:59 PM – 4      2:59 PM – 3:02 PM – 3
3:02 PM – Rain Delay      – Rain Delay –

Monday, Oct. 14
2:02 PM – 2:09 PM – 7       2:09 PM – 2:11 PM – 2
2:11 PM – 2:21 PM – 10      2:21 PM – 2:24 PM – 3
2:24 PM – 2:29 PM – 5      2:29 PM – 2:31 PM – 2
2:31 PM – 2:58 PM – 27      2:58 PM – 3:01 PM – 3
3:01 PM – 3:04 PM – 3      3:04 PM – 3:06 PM – 2
3:06 PM – 3:08 PM – 2      3:08 PM – 3:10 PM – 2
3:10 PM – 3:20 PM –10      3:20 PM – 3:21 PM – 1
3:21 PM – 3:34 PM – 13      3:34 PM – 3:36 PM – 2
3:36 PM – 3:56 PM – 20      3:56 PM – 3:57 PM – 1
3:57 PM – 4:12 PM – 15      4:12 PM – 4:13 PM – 1
4:13 PM – 4:40 PM – 27      4:40 PM – 4:42 PM – 2
4:42 PM – 4:58 PM – 16      4:58 PM – checkered flag

Total race brdcst time: 213      Total comm. brdcst time: 44

Number of companies featured during broadcast: 25
(Monster Energy; Applebee’s; Hunt Bros. Pizza; Kroger, ‘Simmer Like a Winner’ text SIMMER to 31279 ;  McDonald’s; Smithfield RacinforBaconGiveaway.com ; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota; Ram Trucks; John Deere; Sunoco; GoodYear; Mobil 1; Credit One Bank; Ally Bank; UNTUCKit.com; ‘ZombieLand: Double Tap’ movie; NHL on NBCSN; Sunday Night Football on NBC, ‘Football Night in America’ on NBCSN; NASCAR.com/fordplayoffspromo ; ‘NASCAR America Motor Mouths’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Tickets; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

Sunday
2:45 PM – 2:48 PM
Geico; Pizza Hut; Chevy #IDriveFor ; Coca-Cola; Sonic; Daytona500.com; GolfPass.com

Monday
2:36 PM – 2:38 PM
Geico; Bank of America/GetMoreDone; KFC

2:43 PM – 2:44 PM
Toyota; ‘Life Below Zero’ on natgeo

3:28 PM – 3:31 PM
Ram Trucks; Busch Beer; Bank of America/GetMoreDone; Busch Beer; Daytona500.com; NFL.com/CrucialCatch

3:45 PM – 3:48 PM
Toyota; Pizza Hut; Ally Bank; Mobil 1 (Kevin Harvick, Clint Bowyer); Sonic; Soccer on NBCSN; NHL on NBCSN

4:16 PM – 4:19 PM
Coca-Cola; Sonic; Sunoco; Ford; Sonic; ‘Tread Stone’ on USA; Sunday Night Football on NBC