For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 3:53 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the Heluva Good! Sour Cream Dips 400

Total number of commercials: 102

Total number of companies or entities advertised: 60

Total number of brief promos of products/services during the race broadcast: 45

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Captain Morgan; Toyota; Sprint; Sprint.com/nownetwork; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year – text to 2258; Progressive Insurance; HomeDepotRacing.com; Gillette Fusion ProGlide Razor; Burger King; GoodYear; GoodYear Fuel Max Tires ; Grown Ups ; Ford ‘Mustang Challenge’ ; NASCAR.com ; NASCAR on TNT on FaceBook ; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; TNT Summer Series Michigan Race on TNT with Adam Alexander, Kyle Petty, and Wally Dallenbach)

Total amount of time these brief promos take during broadcast: app. 6 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Race Averages’
Ford ‘Built Ford Tough Driving Force’
GoodYear ‘Aerial Coverage’
NASCAR on TNT ‘Biggest Movers’
Toyota ‘Off Track Race Car (T.O.R.C.)’
NASCAR on TNT ‘Race Off of Pit Road’
AFLAC ‘Trivia Question’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Through the Field’
Gillette ‘Young Guns Driver Update’
NASCAR on TV ‘Cars Behind the Wall’
Coke Zero ‘In-Car Camera’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Verizon ‘Race Summary’
NASCAR on TNT ‘Points As They Run’
Captain Morgan ‘Captain Clutch Move of the Race’
NASCAR on TNT ‘Joe Gibbs Racing Running Order’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:53 PM

Total minutes: 173

Minutes of race broadcast: 122
Minutes of commercials: 51

Number of missed restarts: 0 although one came right as the broadcast returned from commercial
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 0 Thank you, TNT!
Number of rum-selling pirates that popped up occasionally during the race broadcast to remind viewers to drink responsibly (“Captain’s orders!”), and to demonstrate his pit crew capabilities: 1 Captain Morgan
Number of very spirited calls to start the engines: 1 by Adam Sandler and Kevin James

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the Heluva Good! Sour Cream Dips 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, then stopped for the rain delay at 1:27 PM. I resumed recording things at 3:00 PM when the engines re-fired, then stopped at the waving of the checkered flag at 6:51 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Gillette Fusion ProGlide 500

Total number of commercials: 145

Total number of companies or entities advertised: 83

Total number of brief promos of products/services during the race broadcast: 40

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Gillette Fusion ProGlide ; Young Guns on YouTube ; NASCAR.com ; NASCAR.com ‘Track Pass Race View’; NASCAR on Facebook.com; Target; Ford; AT&T/rethinkpossible; AT&T ‘Fastest Pit Crew of the Year – text to 2258’; Geico; Burger King; Dish.net; Coors Light; Coca-Cola; Coke Zero; Progressive Insurance; Verizon Wireless; Sprint; Sprint.com/nownetwork; Sprint.com/speed; UFC Undisputed 2010 ; Home Depot; HomeDepot.com/racing ; AC/DC ; Cutaway Creations ; TNT ‘Million Dollar Fan Challenge’; TNT ‘Summer Series – Michigan Race’; TNT’s Race Buddy )

Total amount of time these brief promos take during broadcast: app. 6 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Coors Light ‘Pole Award’
Burger King ‘Race Analysis’
NASCAR on TNT ‘Toyota Off-Track Race-Car’
NASCAR on TNT ‘Weather’
NASCAR on TNT ‘Through the Field’
NASCAR on TNT ‘
Ford ‘Built Ford Tough Driving Force’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Coke Zero ‘Race Buddy In-Car Camera’
Verizon ‘Race Summary’
NASCAR on TNT ‘Points As They Run’
NASCAR on TNT ‘Biggest Movers’
NASCAR on TNT ‘Pocono Raceway June Races Averages Last 9 Races’
Toyota ‘Cutaway Engine’
NASCAR on TNT ‘Lap Leaders’
NASCAR on TNT ‘Joe Gibbs Racing Running Order’

Start time to record race/commercial periods: 1:00 PM
Stopped at rain delay: 1:17 PM
Re-started recording race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:51 PM

Total minutes: 258

Minutes of race broadcast: 188
Minutes of commercials: 70

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement ads: 2 Many NASCAR fans find these types of commercials very offensive
Number of WWE Stars to give the call to start the engines: 1 John Cena

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Gillette Fusion ProGlide 500 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for last Sunday’s race.

I began recording the times at the Invocation of the race at 6:00 PM, and stopped at the waving of the checkered flag at 10:29 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event. This was their last race broadcast for this season. TNT begins next week.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Coca-Cola 600

Total number of commercials: 174

Total number of companies or entities advertised: 70

Total number of brief promos of products/services during the race broadcast: 37

Total number of companies or entities advertised in brief promos or crawlers: 53 (companies: Budweiser and USO.org ; Coors Light; Kobalt Tools; American Forces Network ; Aaron’s ‘Armed Forces Foundation’ – text AFF to 50555; Verizon Championship Racing; A-Team ; Jonah Hex ; AT&T.com/rethinkpossible; AT&T ‘Fastest Pit Crew of the Year Award’ – text to 2258; Pennzoil; Lipitor; Coca-Cola; Miners.org ; Gi Bill ; NAPA.com/knowhow; Papa John’s; Nationwide Insurance; Burger King; KFC; Home Depot; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Chevy; Toyota; Ford; DirecTV; GoDaddy.com; FedEx; FedEx.com/weunderstand; FedEx.com/racetime UPS.com/racing; UPS.com $100,000 Trackside Challenge; Baseball on Fox)

Total amount of time these brief promos take during broadcast: app. 6 min. 50 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

FedEx ‘Understanding the Race – Day’
Aaron’s ‘In-Car’
FedEx ‘In-Car’
NAPA ‘In-Car’
NASCAR on Fox ‘Biggest Movers’
Coca-Cola ‘In-Car’
Lowes ‘In-Car’
Home Depot ‘In-Car’
Budweiser ‘In-Car’
NASCAR on Fox ‘Pit Road’
Toyota ‘In-Car’
Verizon ‘Speed Shot’
NASCAR on Fox ‘Joe Gibbs Racing Running Order’
Subway ‘In-Car’
Nationwide ‘Pit Zone’
UPS ‘In-Car’
FedEx ‘Understanding the Race – Twilight’
DirecTV ‘In-Car’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
NASCAR on Fox ‘Charlotte Radio Remix’
NASCAR on Fox ‘Green Flag Pit Times’
NASCAR on Fox ‘Race Summary’
Toyota ‘Top Performers of the Race’
NASCAR on Fox ‘Leaders Tonight’
Ford ‘Built Ford Tough Track Facts’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Team Ford Running Order’
FedEx ‘Understanding the Race – Night’
NASCAR on Fox ‘Sprint Cup Points Now 1-5’
NASCAR on Fox ‘Winners – Last Three Weekends’
NASCAR on Fox ‘Leaders This Weekend’
NASCAR on Fox ‘Top 3 Intervals’
NASCAR on Fox ‘Top 2 Intervals’

Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 10:29 PM

Total minutes: 269

Minutes of race broadcast: 188
Minutes of commercials: 81

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 1 Many NASCAR fans are offended by these types of ads

Star Sightings: The stars of the new ‘A-Team’ movie (Jessica Biel, Liam Neeson, Quinton Jackson, Bradley Cooper) make a lap around the track in the movie’s updated van made famous in the old TV series of the same name.

’Digger the Gopher Cam’ Sightings:

Number of animated shots: 8
Number of still shots: 0
Total: 8

Total number of Digger shots not otherwise identified as such: 30

Read more Commercial breakdown, driver focus, and links related to the 2010 Coca-Cola 600 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s races.

Generally I am at my home in Pennsylvania doing these reports, but this one finds me in the Hilton Head area of South Carolina. In the ‘local commercials’ section of this report, instead of being southwestern Pennsylvania businesses, you will see links to this area’s businesses that advertised during the races. If you are from this area, you should recognize them.

My brother, Walt, is quite ill, and I brought my elderly parents down to be with him for a while. I then went to the emergency room myself with acute bronchitis, so am holed up in a bedroom of my brother’s home, trying to keep my germs to myself. My parents have been commenting about the stress of having two sick ‘kids’ (how funny to be called a kid). Anyway, we could use some prayers, if any of you reading this are of the praying sort. Thank you.

I began recording the times at the Invocation of the Showdown race at 7:21 PM, and stopped at the waving of the checkered flag for the All Star Race at 11:15 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

SPEED was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 All Star Showdown and Race

Total number of commercials: 115

Total number of companies or entities advertised: 70

Total number of brief promos of products/services during the race broadcast: 24

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Taylor’s Finish Line Festival ; Burger King; Burger King ‘Sign and Race With Tony Stewart’ ; Sprint.com/nownetwork; Sprint.com/speed; Sprint.com/4G; GoRVing.com ; Golden Corral; Gander Mountain; Sunoco; Tornados; Home Depot; Cheerios; ‘All Star Race Buddy’ at SpeedTV.com ; NASCAR ‘Hall of Fame Induction Ceremony on SPEED’)

Total amount of time these brief promos take during broadcast: app. 2 min. 55 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Tornados ‘Bold is How We Roll Sprint Showdown’
Sunoco ‘Starting Grid’
Toyota ‘Track Description’
NASCAR on SPEED ‘Race Analysis’
Cheerios ‘In-Car’
Valvoline ‘Poll Question’
Home Depot ‘Race Format’
Golden Corral ‘Help Yourself to Happiness’
Home Depot ‘In-Car’
Toyota ‘In-Car’
NASCAR on SPEED ‘Biggest Movers’
Sprint ‘All Star Race Analysis’
Burger King ‘In-Car’
Tornados ‘Bold Move of the Race’
Kasey Kahne ‘In-Car’
Sunoco ‘Victory Lane Fueled by Sunoco’
NASCAR on SPEED ‘Involved in Wreck’

Start time to record race/commercial periods for the All Star Showdown: 7:21 PM
End time to record race/commercial periods for the All Star Showdown: 8:34 PM

Total minutes: 73 min.

Start time to record race/commercial periods for the All Star Race: 8:34 PM
End time to record race/commercial periods for the All Star Race: 11:15 PM

Total minutes: 161 min.

Total minutes of both races: 234

Minutes of race broadcast: 185
Minutes of commercials: 49

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement ads: 3 Many NASCAR fans find these types of commercials very offensive
Number of basketball superstar Honorary Race Starters: 1 Michael Jordon
Number of soon-to-be-NASCAR Hall of Fame inductees to give the call to start the engines: 2 Richard Petty and Junior Johnson

NON – Digger the Gopher Cam Sightings:

Number of times the Fox ‘Digger shot’ (camera embedded in track) was used, but not otherwise identified as such: 16

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 All Star Race ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:24 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Autism Speaks 400 presented by Hershey’s Milk & Milkshakes

Total number of commercials: 130

Total number of companies or entities advertised: 82

Total number of brief promos of products/services during the race broadcast: 42

Total number of companies or entities advertised in brief promos or crawlers: 30 (companies: AutismSpeaks.org ; Budweiser; FedEx; DirecTV; Chevy; Ford; Toyota; Kobalt Tools; Nationwide Insurance; CodeSpotter.com ; Pennzoil Ultra; Verizon Championship Racing; NAPA.com/knowhow; Subway; Sprint; Sprint.com/nownetwork; Sprint.com/speed; AMPUpthe88.com ; AT&T ‘Fastest Pit Crew of the Year – text to 2258’; ATT.com/rethinkpossible; UPS.com/racing; UPS.com/$100,000 Trackside Sweepstakes; AFLAC; AFLAC ‘Do You Know Quack’; AFLAC ‘Trivia Sweepstakes’; NASCAR ‘NASCAR Day’; “FoxSports.com“http://www.foxsports.com ; Baseball on Fox; All Star Race on SPEED; upcoming Charlotte race on Fox)

Total amount of time these brief promos take during broadcast: app. 5 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Verizon ‘Championship Racing Race Check’:
Budweiser ‘Starting Line Up’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Fox Weather Station’
NAPA ‘In-Car’
GoDaddy.com ‘In-Car’
NASCAR ‘Hall of Fame In-Car’
AFLAC ‘Do You Know Quack Trivia Question’
Budweiser ‘In-Car’
NASCAR on Fox ‘Best Since the Spoiler’
FedEx ‘In-Car’
Roush-Fenway/Ford ‘360’
Verizon ‘Speed Shot’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T “Fastest Pit Crew of the Year Report’
DirecTV ‘Head 2 Head Knock Out Champion’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
NASCAR on Fox ‘Hollywood Hotel’
AFLAC ‘In-Car’
NASCAR on Fox ‘Green Flag Pit Times’
Toyota ‘Top Performers of the Race’
NASCAR on Fox ‘Crank it Up’
AMP Energy ‘In-Car’
Ford ‘Built Ford Tough Track Facts’
Nationwide ‘Pit Zone’
NASCAR on Fox ‘Cross the Line Speeds’
Subway ‘In-Car’
NASCAR on Fox ‘Sprint Cup Points Now 1-5’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:24 PM

Total minutes: 204

Minutes of race broadcast: 146
Minutes of commercials: 58

Number of missed restarts: 0 but there was one very close call
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans find these types of ads very offensive

Digger the Gopher Cam sightings:

Animated Digger shots: 6
Still Digger shots: 0
Total: 6

Number of Digger shots not otherwise identified as such: 21

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Autism Speaks 400 presented by Hershey’s Milk & Milkshakes ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 11:48 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Showtime Southern 500

Total number of commercials: 122

Total number of companies or entities advertised: 77

Total number of brief promos of products/services during the race broadcast: 49

Total number of companies or entities advertised in brief promos or crawlers: 36 (companies: Budweiser; USO ; Verizon Wireless; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Ford; Home Depot; FedEx.com/weunderstand; Taylor’s ‘Finish Line Festival ; DirecTV; DirecTV.com/nascar; UPS; UPS.com/racing; UPS.com/racing $100,000 Trackside Challenge; Chevy; AFLAC; AFLAC ‘Trivia Sweepstakes’; McDonald’s; Kobalt Tools; NAPA.com/knowhow; Nationwide Insurance; Nationwide Insurance “CodeSpotter.com”: http://www.codespotter.com ; NASCAR ‘Race Hub’ on SPEED TV; NASCAR.com; NASCAR.com/nascarday; AT&T; AT&T.com/rethinkpossible ; John Deere; GoDaddy.com; Subway; Toyota; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258; Lipitor; Baseball on Fox; upcoming Dover race on Fox)

Total amount of time these brief promos take during broadcast: app. 7 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Verizon ‘Championship Racing Race Check’
NASCAR on Fox ‘Fox Weather Station’
FedEx ‘Understanding the Race’
DirecTV ‘Head 2 Head Knock Out Pit Whip’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Current Leaders’
Ford ‘Built Ford Tough Track Facts’
DirecTV ‘Aerial Coverage’
Home Depot ‘In-Car’
AFLAC ‘Do You Know Quack Trivia Question’
GoDaddy.com ‘In-Car’
FedEx ‘In-Car’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on Fox ‘Crank it Up’
DirecTV ‘Head 2 Head Knock Out In-Car’
NASCAR on Fox ‘Biggest Movers’
Toyota ‘Top Performers’
Toyota ‘In-Car’
Budweiser ‘In-Car’
NASCAR on Fox ‘Green Flag Pit Times’
Nationwide ‘Pit Zone’
Roush-Fenway ‘360’
Ford ‘Cut-away Car’
Verizon ‘Speed Shot’
NASCAR on Fox ‘Points 1-5 Now’
NASCAR on Fox ‘MWR Running Order’
NASCAR on Fox ‘Current Top 4 Racers Since Last Point Win’
NASCAR on Fox ‘Involved in Wreck’
NASCAR on Fox ‘Top 5 Intervals’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 11:48 PM

Total minutes: 258

Minutes of race broadcast: 199
Minutes of commercials: 59

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of NY Yankees/Boston Red Sox scores shown during the race: 1
Number of reminders to turn to FX channel if searching for the Y/RS game: Many
Number of male enhancements ads during the race: 3 Many NASCAR fans find these types of commercials very offensive

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Showtime Southern 500 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Pledge of Allegiance at 7:30 PM, and stopped at the waving of the checkered flag at 10:47 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Crown Royal Presents the Heath Calhoun 400

Total number of commercials: 112

Total number of companies or entities advertised: 74

Total number of brief promos of products/services during the race broadcast: 45

Total number of companies or entities advertised in brief promos or crawlers: 32 (companies: Sprint; Sprint.com/nownetwork; Sprint.com/speed; NASCAR Hall of Fame; NASCAR ‘Race Hub’ on SPEED; Subway; ‘Iron Man 2’ movie; Budweiser; USO ; Chevy; Lipitor; Ford; Ford.com/vehicles; Nationwide Insurance; CodeSpotter.com ; DirecTV.com/nascar; DirecTV ‘Head 2 Head Knock Out’; Rees’s Peanut Butter Cups; Toyota; Taylor’s FinishLineFestival.com ; NAPA ‘Adaptive One’ ; NAPA Know How; AT&T; AT&T ‘Fastest Pit Crew of the Year – text to 2258’; AT&Tcom/rethinkpossible ; Verizon Championship Racing; UPS; UPS.com/racing; UPS.com/racing $100,000 Trackside Challenge’; Baseball on Fox; upcoming Darlington race on Fox)

Total amount of time these brief promos take during broadcast: app. 5 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Verizon ‘Championship Racing Race Check’
FedEx ‘Understanding the Race’
DirecTV ‘Pit Whip’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Fox Weather Station’
DirecTV ‘Head 2 Head Knock Out In-Car’
Reese’s ‘In-Car’
FedEx ‘In-Car’
DirecTV ‘Aerial Coverage’
NAPA ‘Know How Adaptive One Brake Pads’
Budweiser ‘In-Car’
Chevy ‘In-Car’
GoDaddy.com ‘In-Car’
Ford ‘Built Ford Tough Track Facts’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
NAPA ‘In-Car’
Nationwide ‘Pit Zone’
Verizon ‘Speed Shot’
NASCAR on Fox ‘Crank it Up’
Toyota ‘Top Performers of the Race’
NASCAR on Fox ‘Pit Road Comparison’
NASCAR on Fox ‘RCR Running Order’
NAPA ‘Adaptive One Richmond Brake-Down’
Finish Line Festival ‘In-Car’
NASCAR on Fox ‘Hollywood Hotel’
NASCAR on Fox ‘Oh So Close This Season’ Jeff Gordon stats
NASCAR on Fox ‘Most Laps Led This Season’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:47 PM

Total minutes: 197

Minutes of race broadcast: 144
Minutes of commercials: 53

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 0 Thank you, Fox!

’Digger the Gopher Cam’ Sightings:

Animated Digger shots: 7
Still Digger shots: 0
Total: 7

Total number of Digger shots not otherwise identified as such: 16

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Crown Royal Presents the Heath Calhoun 400 ...

Read more Due to a family illness the comm. breakdown will be delayed ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:53 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Aaron’s 499

Total number of commercials: 129

Total number of companies or entities advertised: 81

Total number of brief promos of products/services during the race broadcast: 43

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Chevy; Subway; Old Spice Matterhorn deodorant; AMPUpthe88.com ; Toyota; Coke Zero; Schick Hydro; FedEx.com/weunderstand; AT&T; AT&T.com/rethinkpossible ; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; DirecTV; DirecTV.com ‘Head 2 Head Knock Out Competition ; Iron Man 2 ; Nightmare on Elm Street ; Budweiser; USO.org ; Sprint; Sprint.com/nownetwork; Sprint.com/speed; FormulaSmiles.com ; Nationwide Insurance; UPS.com/racing ; UPS.com/racing $100,000 Trackside Challenge ; Verizon Wireless ; Verizon Championship Racing ; NAPA Know How ; Ford; Baseball on Fox; upcoming Richmond race on Fox)

Total amount of time these brief promos take during broadcast: app. 5 min. 25 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Starting Grid’
Verizon Championship Racing ‘Race Check’
NASCAR on Fox ‘Weather Station’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
FedEx ‘In-Car’
Chevy ‘In-Car’
Lowes ‘In-Car’
Toyota ‘In-Car’
DirecTV ‘Head2Head Knock Out In-Car’
NASCAR on Fox ‘Joe Gibbs Racing Running Order’
NASCAR on Fox ‘Pit Road’
Toyota ‘Top Performers’
AFLAC ‘Do You Know Quack Trivia Quiz’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Old Spice ‘In-Car’
NASCAR on the Now Network ‘Biggest Movers’
NASCAR on Fox ‘Green Flag Pit Times’
NASCAR on Fox ‘Talladega Superspeedway Different Leaders’
NASCAR on Fox ‘Talladega Superspeedway Lead Changes Today’
AT&T ‘Race Break’
NASCAR on Fox ‘Crank it Up’
Ford ‘Built Ford Tough Track Facts’
NASCAR on Fox ‘Involved in Wreck’
DirecTV ‘Head2Head Knock Out Pit Whip’
Nationwide ‘Pit Zone’
AFLAC ‘In-Car’
Verizon ‘Speed Shot’
NASCAR on Fox ‘Talladega Radio Remix’
NASCAR on Fox ‘Race Summary’
NASCAR on Fox ‘Overdrive’
NASCAR on Fox ‘Last Pit Stop – Current Top 10’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:53 PM

Total minutes: 233

Minutes of race broadcast: 167
Minutes of commercials: 66

Number of missed restarts: 0 But one very close call
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement ads: 2 Many NASCAR fans find these kinds of commercials very offensive
Number of look-a-like Jack Roush hats creamed on the track: 1
Number of times Mike Joy said there would be no more commercial breaks till then end of the race: 1
Number of commercial breaks following Mike Joy’s announcement: 3

’Digger the Gopher Cam’ sightings:

Animated Digger shots: 9
Still Digger shots: 0
Total: 9

Digger shots otherwise not identified as such: 31

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Aaron’s 499 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Monday’s race.

I began recording the times at the Invocation of the race at 12:01 PM, and stopped at the waving of the checkered flag at 4:04 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Samsung Mobile 500

Total number of commercials: 118

Total number of companies or entities advertised: 65

Total number of brief promos of products/services during the race broadcast: 52

Total number of companies or entities advertised in brief promos or crawlers: 36 (companies: Ryan Newman Foundation ; Subway; NOS; AMPUpthe88.com ; NAPA Know How ; Avatar movie at Walmart ; Budweiser; USO.org ; Sprint; Sprint.com/nownetwork; Sprint.com/speed; FormulaSmiles.com ; Nationwide Insurance; UPS.com/racing ; UPS.com/racing $100,000 Trackside Challenge ; Verizon Championship Racing ; AutismSpeaks.org ; FedEx.com/weunderstand; Pennzoil Ultra; AT&T; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; DirecTV; DirecTV.com ‘Head 2 Head Knock Out Competition ; Taylor’s Finish Line Festival ; Hendrick.com ; Ford; Ford ‘Built Ford Tough’; KFC; DirecTV; Chevy; Viagra; FoxSports.com ; Baseball on Fox; upcoming Talladega race on Fox)

Total amount of time these brief promos take during broadcast: app. 6 min. 30 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Cup Point Standings’
Toyota ‘In-Car’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
AMP Energy ‘In-Car’
DirecTV ‘Aerial Coverage’
Budweiser ‘In-Car’
Chevy ‘In-Car’
NASCAR on Fox ‘Pit Crew Comparison’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Hendrick Motorsports Running Order’
Toyota ‘In-Car’
NASCAR on Fox ‘1st Career Victory at TMS’
NASCAR on Fox ’10,000 Laps Led’
AT&T ‘Race Break’
Chevy/Head2Head Knock Out ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Toyota/Head2Head Knock Out ‘In-Car’
AutismSpeaks.com ‘In-Car’
Toyota ‘Top Performers’
DirecTV ‘Head2Head Pit Whip’
Home Depot ‘In-Car’
Formula Smiles ‘In-Car’
Verizon ‘Speed Shot’
NASCAR on Fox ‘One-Two Punch Cup Career One-Two Finishes at TMS’
Animal Welfare ‘In-Car’
NASCAR on Fox ‘Involved in Wreck’
NASCAR on Fox ‘TMS Two Multiple Winners in 18 Cup Races’
Make-A-Wish Foundation ‘In-Car’

Start time to record race/commercial periods: 12:01 PM
End time to record race/commercial periods: 4:04 PM

Total minutes: 243

Minutes of race broadcast: 182
Minutes of commercials: 61

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans find these kinds of ads very offensive

’Digger the Gopher Cam’ Sightings:
Animated Digger shots: 8
Still Digger shots: 0
Total: 8

Number of Digger shots not otherwise identified as such: 18

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Samsung Mobile 500 ...