Nov 21, 12:19 AM
Commercial breakdown and links related to the 2011 Ford 400
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race (the last race of the 2011 season).
I began recording the times at the Invocation of the race at 3:02 PM, and stopped at the waving of the checkered flag at 8:08 PM (all times are EST). There was one rain delay lengthy enough (45 minutes) that I stopped recording information until the drivers were called back to their cars. I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
At a later date you can check how many times selected drivers were focused on during each race. I apologize to the CawsnJaws readers who have missed my doing this immediately following each race, but I have had a very ill family member since the spring of this year, taking up much of my time and mental energy. My Father is not so critical now, and I am deeply appreciative of the prayers offered by my many friends in the world of NASCAR.
Once I have caught up those individual races, I will do my Annual Summary of everything you ever wanted to know about the commercials shown this racing season (such as how many each network showed); and which drivers were focused on the most.
Thanks to all the CawsnJaws readers, racing radio hosts, NASCAR bloggers, and racing journalists who have used my stats, and given me credit for them. It is my pleasure to continue providing these statistics, and I plan on doing so for the foreseeable future.
Race and Commercial Breakdown of the 2011 Ford 400
Total number of traditional commercials (not split-screen): 65
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 23
Total number of commercials: 88
Total number of companies or entities advertised: 52
Total number of brief promos of products/services during the race broadcast: 24
Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: The Mission Continues ; WhiteHouse.gov ; AmeriPrise Financial ; Ford; Ford F150; GoodYear; GoodYear.com/SupportOurTroops ; Sylvania SilverStar headlights; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Papa John’s; Golden Corral; Monday Night Football on ESPN; ‘BSC Countdown’ on ESPN; College Basketball on ESPN; Renegade/ESPN Music ; NASCAR ‘After the Lap Celebration’ ; NASCAR.com/RaceBuddy)
Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Ford ‘Starting Grid’
NASCAR on ESPN ‘In-Race Reporter’
ESPN.com ‘Mailbag Question’
Gillette Fusion ProGlide ‘Profile’
NASCAR on ESPN ‘In-Car Cameras’
Budweiser ‘On-Board’
Miller Lite ‘On-Board’
Florida Gulf Safe ‘On-Board’
GoodYear ‘On-Board’
Shell-PennZoil ‘On-Board’
Rheem ‘On-Board’
Sprint ‘On-Board’
NG/AMP ‘On-Board’
Ford ‘On-Board’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Up-to-Speed’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Chad Knaus – Races with Jimmie Johnson’
NASCAR on ESPN ‘NASCAR Non-Stop Coverage presented by Nationwide Insurance’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Pit Time Comparison’
NASCAR on ESPN ‘Carl vs. Tony stats’
NASCAR on ESPN ‘Tony Stewart Points +/- Carl Edwards’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points Currently’
Start time to record race/commercial periods: 3:02 PM
Stopped recording race/commercial periods, due to rain delay: 5:05 PM
Resumed recording race/commercial periods: 5:50 PM
End time to record race/commercial periods: 8:08 PM
Total minutes of complete race broadcast: 261
Total minutes of race broadcast: 228
Minutes of traditional commercials: 23
Minutes of ‘NASCAR Non-Stop Commercials’: 10
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 4
Number of missed restarts: 0
Number of ‘mystery cautions’ (caution not shown/explained): 0
Number of governmental VIPS present, that gave the call to start the engines: 2 Michelle Obama and Dr. Jill Biden
Click here for last year’s commercial breakdown of this race.
Read more Commercial breakdown and links related to the 2011 Ford 400 ...

