Sep 13, 06:18 AM
Commercial breakdown, driver focus, and links related to the 2009 Chevy Rock & Roll 400
Posted by Cheryl Walker under Picture
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 7:52 PM, and stopped at the waving of the checkered flag at 11:18 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ABC was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the 2009 Chevy Rock ‘n Roll 400
Total number of commercials: 109
Total number of companies or entities advertised: 68
Total number of brief promos of products/services during the race broadcast: 24
Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Chevy; AFLAC/text ‘gocarl’ to 90999; Sprint.com/nownetwork; Sprint.com/speed; Claritin; AutoTrader.com; Nationwide Insurance; AT&T; AT&T text to 2258; Pepsi RefreshEverything.com/Hendrick ; Monday Night Football on ESPN; ‘NASCAR Now’ on ESPN; next week’s Nationwide race on ESPN; ESPN.com/deportes; ‘FlashForward’ on ABC; next week’s Cup race on ABC)
Total amount of time these brief promos take during broadcast: app. 4 min. 40 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Coors Light ‘Cold Hard Facts’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Race to the Chase – Points Ahead of 13th’
Budweiser ‘In-Car’
AMP Energy ‘In-Car’
Bush’s Baked Beans ‘Race Rundown’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
Degree V12 ‘Full Throttle’
Home Depot ‘In-Car’
AFLAC ‘Trivia Question’
Lowes ‘In-Car’
AFLAC ‘In-Car’
ESPN/Craftsman ‘Tech Garage’
Start time to record race/commercial periods: 7:52 PM
End time to record race/commercial periods: 11:18 PM
Total minutes: 206
Minutes of race broadcast: 154
Minutes of commercials: 52
Number of missed restarts: 0 one very close call
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 2 many NASCAR fans find these ads very offensive
Number of times a commercial for ESPN’s SportsCenter was shown in split-screen with the race broadcast: 3
Number of times an 11:00 P.M. state lottery drawing was shown in split-screen with the race broadcast (at least in Pennsylvania): 1
Click here for last year’s commercial breakdown of this race.
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